The Demand Institute

The Demand Institute is a non-profit think tank that focuses on understanding how consumer demand is evolving around the world. The Demand Institute was founded in 2012 by Mark Leiter and Jonathan Spector, and is jointly operated by The Conference Board and Nielsen and is headquartered in New York City.[1][2]

The Demand Institute
TypePrivate
IndustryNon-Profit
GenreThink Tank
Founded2012
FoundersMark Leiter, Jonathan Spector
Headquarters
New York, NY
,
USA
Area served
Worldwide
Key people
Jonathan Spector
(Board Member)
Louise Keely
(President and Board Member)
ParentThe Conference Board
Nielsen
Websitewww.demandinstitute.org

The Demand Institute initially focused on American Communities. The first report on consumer demand was The Shifting Nature of U.S. Housing Demand, (2012). [3][4][5] This was followed by A Tale of 2000 Cities: How the Sharp Contrast Between Successful and Struggling Communities is Reshaping America (2014). [6][7]

More recently, the work has extended to China with the publication of "Sold in China" (2015), "No More Tiers" (2015), "A Wealth of Opportunity" (2016), and "The End of Cold, Hard Cash" (2016). [8][9][10][11][12]

The Federal Reserve Bank of New York announced on January 13, 2014 that it was launching a new Survey of Consumer Expectations, which is conducted monthly by The Demand Institute.[13][14]

The United Nations and The United Nations Foundation joined forces with The Demand Institute and Salesforce to launch Project 8, a global collaboration to help the world better anticipate the needs of 8 billion people in 2025 and beyond.[15] The program was publicly announced in October 2014. [16][17]

References
  1. "Conference Board and Nielsen launch The Demand Institute"., February 23, 2012
  2. "Bloomberg: Jon Spector and Mark Leiter discuss launch of The Demand Institute"., February 23, 2012
  3. "Time Magazine: The Demand Institute says Housing Market Recovery Has Officially Begun"., May 15, 2012
  4. "WSJ: Housing's Future: Renting and Downsizing, May 15, 2012
  5. "Financial Times: Rental demand fuels US property market", May 21, 2012
  6. "WSJ: U.S. Housing Markets Face Growing Wealth Inequality". The Wall Street Journal., February 26, 2014
  7. "The Washington Post: More than half of U.S. housing wealth concentrated in 10 percent of communities"., February 26, 2014
  8. "Just spend: China's consumer credit-rating culture is evolving fast—and unconventionally, The Economist, November 16th 2016
  9. "Why 2016 May be the year of the Chinese consumer", Bloomberg, December 31, 2015
  10. "China's middle class isn't what we thought it was", Business Insider, November 18, 2015
  11. "4 Strategies for Reaching the Chinese Consumer", Harvard Business Review, July 22, 2015
  12. "Harvard Business Review: Your Business Is Going to Depend on Connected Spenders, So You'd Better Understand Who They Are", February 8, 2017
  13. "Introducing the FRBNY Survey of Consumer Expectations", December 4, 2013
  14. "CNBC: Fed Survey: Consumers expect better credit, higher health bills"., January 13, 2014
  15. "Project 8: Anticipating the needs of 8 billion people and beyond"
  16. "A Digital Demand Commons for Future Human Needs"., October 15, 2014
  17. "Project 8 Uses Salesforce Analytics Cloud to Anticipate the Needs of 8 Billion People" June 18, 2015


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