The Iconic
The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer.[1] The company was launched in 2011 and is one of Australia’s largest fashion, sportswear and kidswear destinations.[2] with over 1000 brands and 60,000 items,[3] including Australian labels Sass & Bide, Camilla and Marc, Running Bare and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein and Adidas. THE ICONIC's fulfilment centre is located in Sydney.[4]
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Type | Subsidiary |
---|---|
Industry | E-commerce, Fashion, Clothing, Shoes, Accessories, Sportswear |
Headquarters | Sydney, Australia |
Key people | Erica Berchtold (CEO) Adam Jacobs (Founder) Finn Age Haensel (Founder) Andreas Otto (Founder) |
Products | Clothes, Shoes and Accessories |
Parent | Global Fashion Group |
Website | theiconic |
History
THE ICONIC was launched in 2011 by three founders and is part of the Global Fashion Group.[5] The company has been led by CEO Erica Berchtold since May 2019.[6] In January 2018, it was announced that former CEO Patrick Schmidt would take on a new role as Co-CEO of GFG[7] with former Kinnevik Investment Director, Christoph Barchewitz.[8] THE ICONIC announced in October 2018 that Rebel Sport Managing Director, Erica Berchtold, would take over as CEO[9] in February 2019.[10]
Achievements & Milestones
- Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's).[11]
- Wins “Best Social Commerce” category at the 2013 ORIAs.[12]
- Wins “Best Social Commerce” category at the 2013 ORIAs.[13]
- Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs.[14]
- In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post.[15]
- In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney CBD.[16]
- In 2016, THE ICONIC hosted the world’s first runway Swim Show on Sydney’s iconic Bondi Beach.[17]
- THE ICONIC trials 1-hour delivery in Sydney in May 2018.[18]
- THE ICONIC launches THE ICONIC Kids in August 2018.[19]
- Wins the "Best Fashion Retailer" and "Best Online Only Retailer" at the Power Retail All Star Bash 2020 Awards.[20]
References
- "About The Iconic - Australian based Online Fashion Retailer". www.theiconic.com.au. Retrieved 6 June 2016.
- "The Iconic bulks up with childrenswear, rules out IPO". Financial Review. 13 August 2018. Retrieved 2 October 2018.
- "THE ICONIC Expands: THE ICONIC Kids". Power Retail. Retrieved 7 June 2016.
- "Iconic wows fashionistas and investors"MACNAMARA, September 12, 2012/
- Singh, Prachi (7 September 2018). "Global Fashion Group's Q2 net revenues rise by 21.1 percent". fashionunited.uk. Retrieved 14 January 2019.
- "The Iconic Names Erica Berchtold as New CEO". Inside Retail. 1 March 2019. Retrieved 8 July 2019.
- "The Iconic's Patrick Schmidt Takes On New Role". Power Retail. 24 January 2018. Retrieved 14 January 2019.
- Singh, Prachi (17 January 2018). "Patrick Schmidt and Christoph Barchewitz named Co-CEOs of GFG". fashionunited.uk. Retrieved 14 January 2019.
- "The Iconic poaches Rebel Sport managing director Erica Berchtold". Australian Financial Review. 28 October 2018. Retrieved 14 January 2019.
- "The Iconic appoints a new female CEO - Ragtrader". www.ragtrader.com.au. Retrieved 14 January 2019.
- "ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards". Power Retail. 18 July 2012. Retrieved 7 June 2016.
- "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
- "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
- "Winners of the 2014 StarTrack Online Retail Industry Awards". Power Retail. 23 July 2014. Retrieved 7 June 2016.
- "The Iconic to start weekend delivery". The Sydney Morning Herald. Retrieved 7 June 2016.
- "Rocket Internet's The Iconic eyes maiden profit". The Sydney Morning Herald. Retrieved 7 June 2016.
- "Bondi Beach to host runway spectacular". www.dailytelegraph.com.au. 28 November 2016. Retrieved 14 January 2019.
- "The Iconic trials one-hour delivery in Sydney". Inside Retail. 14 May 2018. Retrieved 14 January 2019.
- "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 14 January 2019.
- "BREAKING- All Star Bash Winners Revealed". Power Retail. 21 February 2020. Retrieved 24 March 2020.