The Juice Media

The Juice Media (TJM) is an Australian company that produces contemporary political and social satire. They are known for their Internet series Honest Government Ads and Juice Rap News.

The Juice Media
TypeCrowdfunding
IndustryFilm and media
FoundedMay 2008 (2008-05)
FounderGiordano Nanni
Headquarters
Melbourne
,
Australia
Websitethejuicemedia.com

TJM has been at the centre of a number of political controversies including the use of the "Australien" logo that is at the heart of a Bill to change the Australian Criminal Code Act as well as the divisive Australia Day piracy video.

History

TJM was founded by Giordano Nanni, an Australian historian,[1] author, satirist and video producer.[2] TJM started publishing on YouTube in May 2008 with the first episode of Juice Rap News premiering on 4 October 2009.[3] On 28 May 2016 Juice Media launched the Honest Government ad series with Visit Australia.[4]

On 24 January 2017 TJM released the controversial Australia Day (Piracy parody).

Controversy

Australien Coat of Harms

Australien Coat of Harms as created by The Juice Media

The Australien Coat of Harms was created as the backdrop to the fictitious Department of Genuine Satire for the Honest Government Adverts. There are a number of notable differences between the fictitious Coat of Harms and the Commonwealth Coat of Arms that it lampoons including:

  • A stylised alien head replacing the Commonwealth star
  • The heads of the emu and kangaroo have been replaced with surveillance cameras
  • The bar under the star has been replaced with a buffering bar
  • The 6 state emblems on the shield have been replaced with a pirate ship
  • The "Australia" wording under the shield has been replaced with "Not the Real Logo"

In September 2017 TJM received an e-mail from the Australian National Symbols Officer requesting that the use of the satirical logo no longer be used as they had received complaints from the members of the public about the logo.[5] 5 days later a Bill was proposed to Australian parliament to amend the Criminal Code Act 1995.

The summary for the Bill was stated as:

Amends the Criminal Code Act 1995 to: introduce new offences for a person recklessly or intentionally representing themselves to be, or to be acting on behalf of, or with the authority of, a Commonwealth entity or service; and introduce a new injunction power to allow authorised persons to seek injunctive relief to prevent a person from engaging in conduct in contravention of the new offences.[6]

The case for the amendments to the Bill was presented in the Senate by the Attorney-General Hon. George Brandis QC[7] There were a number of public submissions to the Senate Legal and Constitutional Affairs Committee overseeing the proposed amendments.[8] Among the submissions were pieces from Australian Lawyers for Human Rights and Electronic Frontiers Australia, both of which expressed concerns about the Bill regarding freedom of speech, the lack of safeguards, and ambiguous wording in the Bill which could result in legal action being taken against critics and satirists.[9][10][11]

It is unfortunate that the Australian government cannot distinguish between impersonation and satire. But it is especially worrying because the government has proposed legislation that would impose jail terms for impersonation of a government agency. Some laws against impersonating government officials can be appropriate (Australia, like the U.S., is seeing telephone scams from fraudsters claiming to be tax officials). But the proposed legislation in Australia lacks sufficient safeguards. Moreover, the recent letter to Juice Media shows that the government may lack the judgment needed to apply the law fairly.[12]

This was a sentiment echoed by Adam Bandt MP in a speech to parliament in which he addressed the topics of freedom of speech and the rights to "mercilessly troll government".[7] Senator Nick McKim is on record as saying:

"Where does this leave satire in Australia? Does it mean that figures such as Shaun Micallef, The Juice Media and The Chaser team, as well as upcoming comedians, will have to think twice before they crack jokes lest they find themselves on the stand or in the slammer? As the government's then Attorney-General put it, 'The test of what genuine satire is will be, as I said, up to the courts.' Australian common law has never previously had to deal with defining genuine satire, meaning that satirists will be in the dark as to the potential limits of their jokes until a body of common law has been established."[13]

If successfully passed those found to be in breach of the new amendment can face 2–5 years imprisonment[14]

On 21 June 2018, the Criminal Code Amendment (Impersonating a Commonwealth Body) Bill 2017 was passed by both Houses and moved into law.[15][16]

Australia Day (Piracy Parody)

On 24 January 2017 TJM released a parody of a well known anti-piracy ad, colloquially dubbed "You Wouldn't Steal a Car", called Australia Day (Piracy parody).[17] The video compared the celebration of Australia Day (26 Jan), the national day of Australia, to a number of infamous events in history. The events depicted include the "Final Solution" by Nazi Germany, dropping of the atomic bomb on Hiroshima and 11 Sep attacks on the Twin Towers.[18]

The video was released as part of the Change the Date campaign (#changethedate) which calls for changing the date of Australia Day by Aboriginal, Torres Strait Islander and wider community groups.

Many believe celebrating on January 26 is insensitive as the arrival of the First Fleet marked the beginning of a brutal history which saw mass killings of Indigenous Australians.[19]

This video incited a great deal of debate, especially in social media, with a lot of negative sentiments expressed especially at the comparison of 26 Jan to other historical dates:

"I understand the sentiment, but these are really poor examples. Not one of these events resulted in the creation of a sustainable society/civilisation," Shaun Fielding said.[19]

The National Australia Day Council said in response:

"Though 26 January marks this specific event, today Australia Day celebrations reflect contemporary Australia: our diverse society and landscape, our remarkable achievements and our bright future. It also is an opportunity to reflect on our nation's history, and to consider how we can make Australia an even better place in future," [19]

In 2017 the Australia Day celebrations in Fremantle, Western Australia were cancelled and replaced with alternative celebrations 2 days later on 28 January. This was seen as a litmus test for the #changethedate movement.[20]

Juice Rap News

An internet based Australian satirical news show consisting of a rapped "news report" with social commentary using comical rap lyrics.

Honest Government Ads

Behind the scenes with voice-actor Lucy Cahill at The Juice Media

The Honest Government Ads are filmed in Melbourne. They are written by Giordano Nanni who creates the series in collaboration with Lucy Cahill. Actors appearing in the series are credited as Ellen Burbidge, Zoë Amanda Wilson and Matylda Buczko-Koren with Lucy Cahill also being credited with the voice overs.[4]

These videos are a satirical take on Australian Government advertising. Each video targets a current social or political issue and highlights potential consequences of the Government's position and policy on that issue.[21]

"And an increasingly popular way of sharing the ‘honest truth' about political events is through satirical videos, something that The Juice Media does brilliantly. They bring attention to the ridiculousness of political and worldwide events, not only by making people laugh but by being blunt about what is going on and how people are being taken advantage of. Not everyone agrees with their left wing politics, but it gets people talking."[22]

Filming Honest Government Ads with Ellen Burbidge

In an Al Jazeera English article looking at Satire in the Trump era Giordano Nanni was included in the discussion talking about the use of satire to help keep governments honest.

As part of the Honest Government ad series TJM has published three ads which are mock tourism ads highlighting the history and ongoing effects of colonial rule in certain countries, including Hawaii and Puerto Rico.

Title Release Date Country Video

Link

Public Reaction Brief Description of Video
Visit Australia 28 May 2016 [23] [24][25] Drew attention to the dying Great Barrier Reef and the Australian Government's lack of detail provided to UNESCO's report on tourism and climate change.
Census Fail 1 August 2016 [26] Satirised the security flaws which plagued the 2016 census conducted by the Australian Bureau of Statistics.
We Tortured Some Kids 18 August 2016 [27] Drew attention to Australia's treatment of juveniles in its onshore and offshore detention centres, particularly Indigenous youth.
Dakota Access Pipeline 21 October 2016 [28] [29] Covered the Indigenous resistance movement at the Standing Rock Sioux Reservation, North Dakota to the Dakota Access Pipeline.
President Trump 16 November 2016 [30] Mock announcement by the outgoing Obama Government regarding the winner of the 2016 US presidential election.
Adani Coal Mine 4 December 2016 [31] [32] Drew attention to Adani's Carmichael coal mine and rail project to become the world's largest coal mine which over 60 years will generate an estimated 4.7 billion tonnes of greenhouse emissions.
Centrelink Fail 8 January 2017 [33] [34][35][36][37] Video summed up the Centrelink debacle over auto-generated letters demanding back pay for the previous 6 years despite 1 in 5 not owing any money.
Visit Hawai'i 22 March 2017 [38] .[39][40] Highlights the negative impacts of US annexation of Hawai'i.
Corporate Welfare 31 March 2017 [41] Criticises the Australian Government's funding of the Adani coal mine with a public loan of close to AU$1 billion.
Koalas & Trees 10 April 2017 [42] .[43] Partly funded by not-for-profit group National Parks Association of NSW,[44] this drew attention to Regional Forest Agreements (RFAs), drawn up between state and federal government, and the detrimental impacts on koala populations by industrial logging.
Visit Puerto Rico 3 July 2017 [45] [46][47][48] Highlights the negative social impact of American colonialism in Puerto Rico.[46][47]
Wealthcare 1 August 2017 [49] Addresses the US Government's attempts to repeal Obamacare and promotes the adoption of Medicare for all.
Marriage Equality Plebbyshite 16 August 2017 [50] Covers the Australian Government's decision to hold a plebiscite to decide whether to legalise same sex marriage in Australia.
War on Satire 4 October 2017 [51] [52] TJM's response to the government proposed changes to the Criminal Code Act.
The Great Australian Bight 16 October 2017 [53] Draws attention to oil companies plans to drill in the Great Australian Bight.
Genuine Satire (feat G. Brandis) 22 November 2017 [54] Satire on the Australian Government's attempts to stop people from impersonating the Australian Government, by impersonating the Australian Government.
Net Neutrality 10 December 2017 [55] Draws attention to the US Federal Communications Commission (FCC)'s attempts to repeal Net neutrality rules in the US.
Charity Gag Law 23 February 2018 [56] [57] Covers the Australian Government's introduction of legislation targeting charities and community groups.
Batman 13 March 2018 [58] [59] Looks at the by-election held in the Australian federal seat of Batman, Victoria.
Aussie Arms Industry 2 April 2018 [60] Satire about the Australian Government's ambitions to become a leading exporter of arms in the world. A Parody of Bunnings Warehouse called Pyney's Warhouse (Christopher Pyne MP).
Trickledown Economics 9 May 2018 [61] Highlights the issue of income inequality against the backdrop of the Australian Government's 2018 budget and the Royal Commission into the banking.
Australia's Renewable Energy Policy 28 May 2018 [62] [63] Commentary on government policy regarding renewable energy and the refusal to adopt 50 per cent renewable energy target proposed by Australian Labor Party.
Visit the Northern Territory 4 July 2018 [64] [65] Looks at the government policy allowing Fracking in the Northern Territory and its environmental impact.
My Police State 2 August 2018 [66] Highlights the creation of the Department of Home Affairs as well as recent changes in legislation that is centralising policing powers in Australia.
Article 13 27 August 2018 [67] Commentary on European Union's Internet Censorship Bill which will impact European net neutrality.
Anti-Encryption Law 2 September 2018 [68] Deals with the Australian Governments attempts to introduce anti-encryption laws.
Government Corruption 1 October 2018 [69] Commentary on Australian Government not wanting to implement a federal anti-corruption body.
Visit Timor-Leste 28 October 2018 [70] Looks at the Australian Governments interaction with Timor-Leste and Australia's deals for their oil & gas fields.
Visit West Papua 21 November 2018 [71] Looks at the Australian Governments interactions with Indonesia and West Papua and the Grasberg gold and copper mine.
Australia Day 20 January 2019 [72] A parody of Australia Day calling it Amnesia Day. The concept is about celebrating 26 January which celebrates the day that European colonisation of Australia began while ignoring the impact on Aboriginal culture.
The ABC 6 February 2019 [73] A look at the benefits of ABC (Australian Broadcasting Commission) and the threats it is facing.
Australia's Refugee Policy 17 February 2019 [74] A parody inviting people smugglers to start sending more votes to distract people from the 2019 Federal Election. This is reminding people of what happened with the Children Overboard affair.
Climate Breakdown & Schools Strikes 14 March 2019 [75] A parody about the 2019 Federal Election and likening it to a weather report and looking at the Australian's Government stance on climate policy.
The Economy 3 April 2019 [76] A parody about the 2019 Federal Election and the doublespeak used by politicians when it comes to economy and the budget.
Julian Assange 15 April 2019 Various [77] A commentary on the arrest of Julian Assange from the Ecuadorian embassy for extradition to the United States.
2019 Election 6 May 2019 [78] A commentary on the 2019 Australian federal election, highlighting the actions of the Coalition government since their election in 2013.
Preferential voting 13 May 2019 [79] A commentary on the nation's Two-party system, and how Preferential voting works in the Australian electoral system.
Visit Australia! (Season 2) 5 July 2019 [80] A commentary on the state of ecosystem and biodiversity loss in Australia, highlighting a lack of government action on climate change and habitat loss.
DJAB WURRUNG TREES 25 July 2019 [81] A commentary on destroying 600-year-old trees to build a highway.

See also

References

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  2. "Giordano Nanni". The Logan CIJ Symposium. Retrieved 17 June 2018.
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  6. "Criminal Code Amendment (Impersonating a Commonwealth Body) Bill 2017". Commonwealth Parliament. Retrieved 10 June 2018.
  7. thejuicemedia (12 November 2017), George Brandis on Genuine Satire, retrieved 12 June 2018
  8. "Submissions". www.aph.gov.au. Commonwealth Parliament. Retrieved 10 June 2018.
  9. "Australian Lawyers for Human Rights". Parliament of Australia. Retrieved 10 June 2018.
  10. Nazer, Daniel (20 October 2017). "Australian Government Wants to Give Satire The Boot". Electronic Frontier Foundation. Retrieved 12 June 2018.
  11. "2017 ALHR Human Rights Report Card – ALHR". ALHR. 11 January 2018. Retrieved 12 June 2018.
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  21. "Critics say new crimes of 'impersonating' federal agencies are poorly drafted | The Mandarin". The Mandarin. 22 November 2017. Retrieved 17 June 2018.
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  24. "This 'Honest' Government Tourism Ad About The Great Barrier Reef Dying Is Way Too Real". Junkee. 30 May 2016. Retrieved 12 June 2018.
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  31. thejuicemedia (4 December 2016), Honest Government Advert | Adani Coal Mine, retrieved 12 June 2018
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  33. thejuicemedia (8 January 2017), Honest Government Advert | Centrelink Fail, retrieved 12 June 2018
  34. "A hilariously 'accurate' spoof about Centrelink's bungled debt recovery". finance.nine.com.au. Retrieved 12 June 2018.
  35. Butler, Josh (10 January 2017). "This Fake Government Ad Totally Skewers The Centrelink Debacle". Huffington Post. Retrieved 12 June 2018.
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  43. Sharwood, Anthony (15 April 2017). "This Hilarious Two Minute Viral Video Will Make You Gave a F—k About Our Dying Koalas". Huffington Post. Retrieved 12 June 2018.
  44. "Help save our native forests from logging". National Parks Association of NSW. Retrieved 16 June 2018.
  45. thejuicemedia (3 July 2017), Honest Government Advert | Visit Puerto Rico, retrieved 12 June 2018
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