The Profit (TV series)

The Profit is an American documentary-style reality television show broadcast on CNBC. In each episode, Marcus Lemonis typically offers a capital investment and his expertise to struggling small businesses in exchange for an ownership stake in the company, but a series of "Inside Look" episodes have commentary by Lemonis and executive producer Amber Mazzola as they watch past episodes. Some episodes simply show a business, city, or industry without any investment by Lemonis. The Partner is a spin-off series that aired in 2017, also featuring Lemonis.

For the 1996 Fox drama featuring Adrian Pasdar, see Profit (TV series).
The Profit
Lemonis sitting on a throne of bills
GenreReality show
Presented byMarcus Lemonis
Country of originUnited States
Original languageEnglish
No. of seasons7
No. of episodes72
Production
Executive producerAmber Mazzola
Production companyMachete Productions
Release
Original networkCNBC
Original releaseJuly 30, 2013 (2013-07-30) –
present
Chronology
Related showsThe Partner

Season 1 premiered on July 30, 2013;[1] season 2 premiered on February 25, 2014. The second part of the second season returned October 2014. After a successful second season, with ratings going up 115% from the first season, the third season premiered on May 12, 2015.[2][3] The Profit returned for a fourth season on August 23, 2016.[4] A fifth season premiered on November 21, 2017 and started with a "recap" episode that looked back at different companies Lemonis had invested in and said whether they were a "win" or a "loss".[5] The sixth season premiered on December 4, 2018.

On October 14, 2019, it was announced that the seventh season will premiere on November 5, 2019.[6]

Production, spin-offs, and specials

Lemonis does not get paid by the production company, Machete Productions, nor do they help fund his investments.[7] Occasional promotions for AT&T, Chase, and LegalZoom have appeared.

A 2017 spin-off, The Partner, featured Lemonis searching for a business partner to help run businesses featured in The Profit.[8]

A special titled "The Profit in Cuba" aired on November 15, 2016; it featured Lemonis travelling to Cuba to explore new business opportunities in the country.[9] It was watched by 478,000 viewers.[10] Other specials looked at Puerto Rico, and both the legal and illegal marijuana industries in California. Another special was titled "Top 10 Rules for Success".

On April 3, 2019, it was announced that a 90-minute original documentary titled The Profit: My Roots will air on April 9, 2019.[11]

Episodes
Main article: List of The Profit episodes

Season 1 (2013)
Episode Title Location Original Offer Outcome Air Date U.S. Viewers Follow-up
1"1 800 Car Cash"New York City, NY$200,000 + licensing partnership for
1/3 of business
Deal
July 30, 2013 (2013-07-30)254,000[12]S2, Ep2
S2, Ep18
S3, Ep9
2"Jacob Maarse Florists"Pasadena, CA$100,000 for 25% of profits
No Deal
August 6, 2013 (2013-08-06)173,000[12]S1, Ep6
S2, Ep18
3"Planet Popcorn"Newport Beach, CA$200,000 for 50% of the business,
100% financial control
No Deal
August 13, 2013 (2013-08-13)248,000[13]S2, Ep16
4"Eco-Me"Pomona, CA$500,000 for 20% of the business
Deal
August 20, 2013 (2013-08-20)248,000[14]N/A
5"LA Dogworks"Los Angeles, CA$1,000,000 for 50% of the business,
full operational control
No Deal
August 27, 2013 (2013-08-27)259,000[15]N/A
6"Mr. Green Tea"Keyport, NJ$600,000 for 35% of the business
Deal
September 3, 2013 (2013-09-03)314,000[16]S2, Ep18

Season 2 (2014)
Episode Title Location Original Offer Outcome Air Date U.S. Viewers Follow-up
1"Athans Motors"Morton Grove, IL$3,500,000 for 50% of the business
Deal
February 25, 2014 (2014-02-25)439,000[17]S2, Ep18
2"A. Stein Meat Products"Brooklyn, NY$1,000,000 for 50% of the business
Partial Deal
March 4, 2014 (2014-03-04)441,000[18]S2, Ep18
3"Michael Sena's Pro-Fit"Dyer, IN$50,000 for 50% of protein bar business,
$250,000 for 75% of gym business
Partial Deal
March 11, 2014 (2014-03-11)488,000[19]S2, Ep18
4"WorldWide Trailers"Tampa, FL$700,000 for 50% of the business
No Deal
March 18, 2014 (2014-03-18)497,000[20]S2, Ep18
5"Skullduggery"Anaheim, CA$1,100,000 for 30% of the business,
full financial control
No Deal
March 25, 2014 (2014-03-25)537,000[21]N/A
6"Sweet Pete's"Jacksonville, FL$750,000 for 50% of the business
Deal
April 1, 2014 (2014-04-01)577,000[22]S2, Ep18
S3, Ep9
7"Amazing Grapes"Rancho Santa Margarita, CA$300,000 for 51% of the business,
25% for staff
Deal
April 8, 2014 (2014-04-08)590,000[23]N/A
8"Key West Key Lime Pie Co."Key West, FL$450,000 for 51% of the business
Deal
April 15, 2014 (2014-04-15)594,000[24]S3, Ep2
9"Courage.b"Greenwich, CT$800,000 for 30% of the business
Deal
October 14, 2014 (2014-10-14)536,000[25]S3, Ep9
10"Artistic Stitch"Queens, NY$660,000 for 50% of the business,
full financial control forever
Partial Deal
October 21, 2014 (2014-10-21)702,000[26]S3, Ep2
11"Swanson's Fish Market"Fairfield, CT$1,000,000 for purchase of the building,
0% of the business
No Deal
October 28, 2014 (2014-10-28)594,000[27]N/A
12"Unique Salon & Spa"Long Island, NY$250,000 for 20% of the salon business,
51% of the product line
Deal
November 4, 2014 (2014-11-04)514,000[28]S3, Ep2
13"West End Coffee Company"Greenville, SC$200,000 for 51% of the business
No Deal
November 11, 2014 (2014-11-11)640,000[29]N/A
14"Coopersburg Sports"Coopersburg, PA$630,000 for 30% of the business + 3% royalty
Deal
November 18, 2014 (2014-11-18)586,000[30]S3, Ep2
15"Shuler's Bar-B-Que"Latta, SC$500,000 for 40% of biscuit distribution,
40% of restaurant business
Deal
November 25, 2014 (2014-11-25)579,000[31]N/A
16"ASL Sign Sales & Service"Surfside Beach, SCNo offer madeN/ADecember 2, 2014 (2014-12-02)647,000[32]N/A
17"My Big Fat Greek Gyro"McMurray, PA$350,000 for 55% of the business
Deal
December 9, 2014 (2014-12-09)748,000[33]S3, Ep20
18"A Progress Report"N/AN/AN/ADecember 16, 2014 (2014-12-16)743,000[34]N/A

Season 3 (2015–16)
Episode Title[35] Location Original Offer Outcome Air Date U.S. Viewers Follow-up
1"SJC Drums"Southbridge, MA$400,000 for 33% of the business
Deal
May 12, 2015 (2015-05-12)408,000[36]N/A
2"Progress Reports"N/AN/AN/AMay 19, 2015 (2015-05-19)398,000[37]N/A
3"Tonnie's Minis"New York City, NY$125,000 for 25% of the company
Deal
May 26, 2015 (2015-05-26)442,000[38]N/A
4"Standard Burger"Staten Island, NY$130,000 for 30% of the company
Deal
June 2, 2015 (2015-06-02)741,000[39]S3, Ep14
5"Fuelfood"West Palm Beach, FL$300,000 for 51% of the company
No Deal
June 16, 2015 (2015-06-16)450,000[40]N/A
6"Grafton Furniture"Miami, FL$1,500,000 for 45% of the company,
full financial control
Deal
June 23, 2015 (2015-06-23)708,000[41]S4, Ep7
7"Precise Graphix"Emmaus, PA$270,000 for 33.3% of the company +
100% control over all decisions
Deal
June 30, 2015 (2015-06-30)690,000[42]N/A
8"The Lano Company"Kansas City, MO$500,000 for 30% of the company
Deal
July 7, 2015 (2015-07-07)612,000[43]N/A
9"A Progress Report #3"N/AN/AN/AJuly 14, 2015 (2015-07-14)526,000[44]N/A
10"Bentley's Corner Barkery"Chicago metro area, IL$400,000 for 25% of the business +
$1.3M for acquisitions (Total 40%)
Deal
October 28, 2015 (2015-10-28)1,922,000[45]N/A S5 eps 6
11"Blues Jean Bar"San Francisco, CA$900,000 for 50% of the business
Deal
November 10, 2015 (2015-11-10)489,000[46]N/A
12"Kensington Garden Rooms"Hilmar, CA$150,000 for 12%,
10% to staff
Deal
November 17, 2015 (2015-11-17)622,000[47]N/A
13.1"Da Lobsta"Chicago, IL$210,000 for 51% of the business
No Deal
November 24, 2015 (2015-11-24)505,000[48]N/A
13.2"Betty's Pie Whole"Encinitas, CA$75,000 for 25% of the business
Deal
November 24, 2015 (2015-11-24)505,000[49]N/A
14"Showdown at Standard Burger"Staten Island, NYN/AN/ADecember 1, 2015 (2015-12-01)710,000[50]N/A
15"Wick'ed"Burbank, CA$200,000 for 33% of the business
Deal
December 8, 2015 (2015-12-08)667,000[51]N/A
16"Kota Longboards"Denver, CO$300,000 for 40% of the business
No Deal
December 15, 2015 (2015-12-15)356,000[52]N/A
17"Vision Quest"Ronkonkoma, NY$375,000 for 50% of the business
Deal
January 5, 2016 (2016-01-05)540,000[53]N/A
18"Inkkas Shoes"Brooklyn, NY$750,000 for 51% of the business
Deal
January 19, 2016 (2016-01-19)605,000[54]N/A
19"240sweet"Columbus, IN$100,000 for 46% of the business
No Deal
January 26, 2016 (2016-01-26)697,000[55]N/A
20.1"Farmgirl Flowers"San Francisco, CA$1,000,000 for 20% of the business &
$500,000 Credit for Facilities
No Deal
February 2, 2016 (2016-02-02)679,000[56]N/A
20.2"My Big Fat Greek Gyro (follow-up)"TBAN/AN/AFebruary 2, 2016 (2016-02-02)679,000[57]N/A
21"Growing Pains at Mr. Green Tea"Keyport, NJN/AN/AFebruary 9, 2016 (2016-02-09)577,000[58]N/A
22"A Progress Report #4"N/AN/AN/AFebruary 16, 2016 (2016-02-16)668,000[59]N/A

Season 4 (2016–17)
Episode Title Location Original Offer Outcome Air Date[60] U.S. Viewers
1"Farrell's Ice Cream Parlour Restaurants"Southern CA$750,000 for 51% of the business
Deal
August 23, 2016 (2016-08-23)530,000[61]
2"DiLascia"Los Angeles, CA$200,000 for 50% of the business
Deal
August 30, 2016 (2016-08-30)452,000[62]
3"The Soup Market"Milwaukee, WI$315,000 for 50% of the business
No Deal
September 6, 2016 (2016-09-06)542,000[63]
4"Flex Watches"Los Angeles, CA$400,000 for 40% of the business
Deal
September 13, 2016 (2016-09-13)488,000[64]
5"Honest Foods"Chicago, IL$300,000 for 33% of the business
Deal
September 20, 2016 (2016-09-20)406,000[65]
6"Murchison-Hume"Los Angeles, CA$250,000 for 30% of the business and
70% of the trademark "Best in Show"
No Deal
September 27, 2016 (2016-09-27)437,000[66]
7"Pacific Hospitality"Los Angeles, CA$300,000 for 40% of the business
(together with Grafton Furniture)
Deal
October 4, 2016 (2016-10-04)384,000[67]
8"Tea2Go"Texas$350,000 for 70% of the business
Partial deal
October 11, 2016 (2016-10-11)532,000[68]
9"Bowery Kitchen Supplies"New York, NY$350,000 for 40% of the business.
Counteroffer of $350,000 for 33%
Deal
October 18, 2016 (2016-10-18)436,000[69]
Special"The Profit in Cuba"CubaN/AN/ANovember 15, 2016 (2016-11-15)N/A
10"Los Gemelos"Port Chester, NY$150,000 for 1/3 of a new business entity,
owner gets 1/3 of the new business,
1/3 to George Lopez (for his endorsement & referral)
Deal
November 22, 2016 (2016-11-22)466,000[70]
11"Susana Monaco"New York, NY$600,000 for 50% of the business
Deal
November 29, 2016 (2016-11-29)475,000[71]
12"Swim by Chuck Handy"North Miami Beach, FL$600,000 for 55% of the business
Deal
June 6, 2017 (2017-06-06)431,000[72]
13"Windward Board Sports"Chicago, IL$500,000 for 50% of the business
Deal
June 13, 2017 (2017-06-13)399,000[73]
14"Ashtae Products"Greensboro, NC$300,000 for 25% of the business
Deal
June 20, 2017 (2017-06-20)513,000[74]
15"Overtone Acoustics"Orlando, FL$200,000 for 40% of the business
Deal
June 27, 2017 (2017-06-27)428,000[75]
16"Bodhi Leaf Coffee Traders"Orange, CA$1,750,000 for 30% of the business & 10% to the Bodhi Red Beard team.
Deal
July 11, 2017 (2017-07-11)379,000[76]
17"Hip Pops"Fort Lauderdale, FL$100,000 for 50% of the business
No Deal
July 18, 2017 (2017-07-18)455,000[77]
18"Zoe's Chocolate Co."Waynesboro, PA$200,000 for 40% of the business
Deal
July 25, 2017 (2017-07-25)539,000[78]
19"Top 10 Rules for Success"N/AN/AN/AAugust 1, 2017 (2017-08-01)N/A
20"Marijuana Millions"CAN/AN/AAugust 8, 2017 (2017-08-08)529,000[79]
In this special episode, Marcus shows how the legal pot industry will change California.

Season 5 (2017–18)
Episode Title Location Original Offer Outcome Air Date[60] U.S. Viewers
1"Biggest Wins and Most Heartbreaking Losses"N/AN/AN/ANovember 21, 2017 (2017-11-21)409,000[80]
2"Tumbleweed Tiny Homes"Colorado Springs, CO$3,000,000 LOAN (to be paid back) for 75% of the equity
Deal
November 28, 2017 (2017-11-28)559,000[81]
3"Detroit Denim"Detroit, MI$300,000 for 51% of the business
Deal
December 5, 2017 (2017-12-05)517,000[82]
4"Monica Potter Home"Garrettsville, OH$100,000 for 50% of the business.
At the end of the episode Lemonis and Monica Potter decided to cancel the deal, as Potter was uncomfortable with not being in charge of the business.
No Deal
December 12, 2017 (2017-12-12)404,000[83]
5"Mr. Cory's Cookies"New York City, NY$100,000 for 40% of the business
Deal
December 19, 2017 (2017-12-19)451,000[84]
Special"The Profit in Puerto Rico: An American Crisis"Puerto RicoN/AN/ADecember 26, 2017 (2017-012-26)507,000[85]
Special"The Profit in Marijuana Country"Humboldt County, CAN/AN/AJanuary 2, 2018 (2018-01-02)492,000[86]
Marcus visits the Emerald Triangle to show how business operate there.
6"Rayjus / Bentley's Pet Stuff"Morris, ILNo offer made
No Deal
January 9, 2018 (2018-01-09)547,000[87]
Marcus initially visits Rayjus, a company that manufacturers custom T-shirts for fishermen. He was unwilling to make an offer, citing his concerns with a second job held by one of the owners.[88] The majority of the episode re-visits one of his previous investments, Bentley's Corner Barkery (now Bentley's Pet Stuff), that is going through growing pains as it has expanded to over 80 stores.
7"JD Custom Designs"Fullerton, CA$300,000 for 50% of the business
Deal
January 16, 2018 (2018-01-16)447,000[89]
8"Faded Royalty"New York City, NY$150,000 for 50% of the business
Deal
January 23, 2018 (2018-01-23)536,000 [90]
9"Southern Culture"Atlanta, GA$75,000 for 34% of the business
Deal
February 6, 2018 (2018-02-06)486,000[91]
10"Fighting for Farrell's"Southern CAN/AN/AFebruary 27, 2018 (2018-02-27)466,000[92]
11"Tankfarm & Co."Huntington Beach, CA$500,000 in equity and $500,000 in line of credit for 33.33% of the business
Deal
June 12, 2018 (2018-06-12)365,000[93]
12"The Casery"Los Angeles, CA$700,000 for 31% of the business and 51% of the voting shares, buyout a $350,000 loan to the company
No Deal
June 19, 2018 (2018-06-19)439,000[94]
13"Ellison Eyewear"Chicago, IL$350,000 for 50% of the business
Deal
June 26, 2018 (2018-06-26)396,000[95]
14"Diaper Dude"Los Angeles, CA$200,000 for 60% of the business
Deal
July 3, 2018 (2018-07-03)N/A
15"Simply Slices"Crestwood, IL$200,000 for 50% of the franchise business. The owner agreed to the deal initially, but ended the deal later on as he and Lemonis had disagreements about running the business.
No Deal
July 10, 2018 (2018-07-10)N/A
16"Hangout Lightning"Chicago, IL$200,000 for 25% of the business with 5% of that going to a shared bonus program for employees.
Deal
July 17, 2018 (2018-07-17)N/A
17"Montiel"Los Angeles, CA$750,000 for 45% of the business.
No Deal
July 24, 2018 (2018-07-24)N/A
18"Baby Bump"New Orleans, LA$100,000 for 50% of the business.
Deal
July 31, 2018 (2018-07-31)N/A

Season 6 (2018–19)
Episode Title Location Original Offer Outcome Air Date U.S. Viewers
1"NYC Bagel Deli"Chicago, IL$250,000 for 25% of the business
Deal
December 4, 2018 (2018-12-04)N/A
2"Queork"New Orleans, LA$120,000 for 1/3 of the business
Deal
December 11, 2018 (2018-12-11)N/A
3"Santas Toys"Santa Claus, IN$75,000 for 50% of the online business
Deal
December 18, 2018 (2018-12-18)N/A
4"Ben's Garden"New York City, NY$400,000 for 40% of the online business
Deal
January 15, 2019 (2019-01-15)N/A
5"After the Casery (Everkin)"Los Angeles, CA$2,000,000 for 49% of the new company
Deal
January 23, 2019 (2019-01-23)N/A
6"Jackie's Cookie Connection"Los Angeles, CANo offer made
No Deal
February 12, 2019 (2019-02-12)N/A
7"Lyles BBQ"Lexington, KYLemonis offered son of owners to work for his company
No Deal
February 19, 2019 (2019-02-19)N/A
8"Snowdays"New York City, NY$300,000 for 50% of the business
Deal
February 26, 2019 (2019-02-26)N/A
9"FEAT Socks"Los Angeles, CANo offer made. Lemonis wanted to test out the owners’ marketing skills with a concept called ‘Marcus Lemonis Community’, but were eventually dismissed.
No Deal
March 5, 2019 (2019-03-05)N/A
10"SmithFly"Troy, OH$1,000,000 for 50% of the business
Deal
March 12, 2019 (2019-03-12)N/A
11"Handi Products"Libertyville, IL$1,000,000 for 15% of the business and an option to invest another $1,000,000 for 15% within 4 years
Deal
March 19, 2019 (2019-03-19)N/A

Season 7 (2019–20)
Episode Title Location Original Offer Outcome Air Date U.S. Viewers
1"Dante's"Rockaway, NJ$30,000 loan to be repaid whenever the owner of the business felt comfortable.
Deal
November 5, 2019 (2019-11-05)N/A
2"CocoTaps"Las Vegas, NV$100,000 down payment for exclusive taps distribution license in Florida, contingent on utility patent being issued. Utility patent was denied 4 times and Vinny hid it from Marcus.
No Deal
November 12, 2019 (2019-11-12)N/A
3"Skinny Latina"Daytona Beach, FL$200,000 for 40% of the business in partnership with another investor.
Deal
November 19, 2019 (2019-11-19)N/A
4"Polar Bear Coolers"Atlanta, GA$540,000 revolving line of credit (5% interest) for 25% equity.
Deal
November 26, 2019 (2019-11-26)N/A
5"Macaron Queen"Atlanta, GAFive tier investment, each tier is $100,000 for 10% of the business.
Deal
December 3, 2019 (2019-12-03)N/A
6"Hatbox & Ramp"Austin, TX & Park City, UTNo offer for Hatbox, $1,250,000 for 33% of Ramp
No Deal
December 10, 2019 (2019-12-10)N/A
7"Las Vegas Mini Gran Prix"Las Vegas, NVTBATBADecember 17, 2019 (2019-12-17)N/A
8"First Look: Mississippi River Cleanup"Grafton, ILTBATBAJanuary 7, 2020 (2020-01-07)N/A
9"Floodtown"TBATBATBAJanuary 21, 2020 (2020-01-21)N/A
10"B Sweet"Los Angeles, CA$250,000 for 50% of the beverage part of the business.
Deal
January 28, 2020 (2020-01-28)N/A
11"Cover your Hide"Los Angeles, CA$115,000 for 50% of the business under the condition to rename the company (renamed from Lumillamingus to Lumilla)
Deal
February 11, 2020 (2020-02-11)N/A
12"Who's the Big Cheese"New York City, NY$125,000 for one third of the Ideal Cheese Shop company as a preferred investor. The deal was later restructured and Lemonis investment became a loan.
Deal
February 18, 2020 (2020-02-18)N/A
13"A Crash Course in Van Life"Los Angeles, CANo Offer
No Deal
February 25, 2020 (2020-02-25)N/A

Broadcast

In Australia, the series airs on A&E.[96]

In Netherlands, the series airs on RTL Z.

In Brazil, the series airs on History Channel and on Band.

In Portugal, the series airs on SIC Radical.

In Romania, the series airs on Digi Life.

In New Zealand, the series airs on Bravo.

See also

References
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