The Royal Concept

Originally billed as Concept store, in 2010 they released their first single, "Damn", which has a mixture of sunny-pop and electronic elements. The band consisted originally of Oscar Nilsson, David Larsson, Filip Bekic and Povel Olsson.

In 2011, the band changed their name to The Concept. Oscar Nilsson left the band and became replaced by the bassist Magnus Robert. The same year they released "D-D-Dance" and "Gimme Twice". After getting support from the Swedish national radio channel P3, they soon made an impression on the Swedish live music scene, peaking in the summer of 2011 at the Peace & Love festival.

In early 2012, the band changed its name to The Royal Concept, signing to Lava Records and releasing their self-titled EP in June. They also released their tracks "World on Fire"[2] and "Naked and Dumb", followed by a fall tour in the US opening for The Wombats, then Wolf Gang before returning to Sweden to finish recording their studio album. Their single "Goldrushed" was included in the soundtrack of FIFA 13, and also in NASCAR The Game: Inside Line(along with "In The End"),[3] while "World on Fire" was featured on the soundtrack of MLB 13: The Show.

In 2013, the band released the single "On Our Way", and announced the title of their debut album, Goldrushed, which was released in Sweden on September 11, 2013. That fall the band toured with American Authors and Misterwives around North America. In addition the band also released an exclusive song on Spotify, "27 Forever". In spring 2014 the band went on tour with Switchfoot.[4] In April 2014, the band announced the release date (May 7, 2014) of their debut album "Goldrushed" in Japan, which features five bonus tracks (Damn, Naked & Dumb, Gimme Twice, Knocked Up, and Someday). "On Our Way" is one of the songs featured in EA Sports's football game FIFA 14,[5] and has been one of the players' most favourite songs. It was also covered by the cast of Glee in the Season 5 episode "The End of Twerk"[6] and was also used several episodes of MTV series Big Tips Texas, Generation Cryo and Catfish: The TV Show.

The Royal Concept's second release was August 21, 2015 with the album Smile. "Smile" was featured in the game FIFA 16.[7] "Fashion" was featured in the television program iZombie.[8] The band toured in North American supporting the album.

After the release and publicity of Smile, members of the band decided to disband for a short time before joining back together and releasing an EP, "The Wake Up", in September 2018 while on a tour of Asia.[9]

On May 24, 2019, TRC released "The Man Without Qualities", their first release since breaking from Republic Records.[10] The album was described as more mature than the band's previous releases, with a little but of carryover but with more climaxes and emotion as well as showing more of a psychedelic side of their sound.[11][12] The band originally planned for The Man Without Qualities to be their last album, but after exiting the bureaucratic world of major music labels, a newfound vibe pushed them forward, and worked with Chris Seefried to produce the album.[13] The Royal Concept toured China before the album's release and subsequently announced a tour in Japan, Sweden and Spain.[14]