The Snaffling Pig Co

The Snaffling Pig Co, formerly 'The Giggling Pig' is a British snack food manufacturer operating solely in the UK. They are known for their own brand of pork scratchings and cracklings. The company appeared on the 14th season of BBC Two's Dragons Den where they gained an investment from Nick Jenkins.[1][2]

The Snaffling Pig Co
TypeLimited
IndustrySnacks, cracklings
Founded2015
HeadquartersAshampstead Common, United Kingdom
Websitehttps://www.snafflingpig.co.uk/

History

The company was created when the co-founders Nick Coleman and Udhi Silva challenged each other to start a company with £500. The result was initially slow-selling, but had accelerated when a publicity stunt in the form of a pork scratching advent calendar sold over 10,000 units.

The company went on to appear on series 14 of Dragons Den where they gained a £70,000 investment from “dragon” Nick Jenkins.[3]

The Snaffling Pig Co won the 2017 Virgin 'Foodpreneur' award winning a six week retail space at the Lakeside Shopping Centre.[4]

References
  1. "About Us". The Snaffling Pig Co. Retrieved 29 May 2020.
  2. "SNAFFLING PIG LIMITED - Overview (free company information from Companies House)". beta.companieshouse.gov.uk. Retrieved 29 May 2020.
  3. Caines, Matthew (21 May 2018). "Snaffling Pig founder: 'When there's a trend for health, there's one for indulgence'". The Telegraph. ISSN 0307-1235. Retrieved 29 May 2020.
  4. NClarkson (26 July 2017). "Virgin StartUp reveals Virgin Foodpreneur 2017 winner". Virgin. Retrieved 29 May 2020.


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