Therefore I Am (song)

"Therefore I Am" is a song by American singer Billie Eilish. It was released through Darkroom and Interscope Records on November 12, 2020. The song was written by Eilish and her brother Finneas O'Connell, with vocals being handled by the former and production being handled by the latter.

"Therefore I Am"
Single by Billie Eilish
ReleasedNovember 12, 2020
Recorded2020
Genre
Length2:54
Label
Songwriter(s)
Producer(s)Finneas O'Connell
Billie Eilish singles chronology
"My Future"
(2020)		 "Therefore I Am"
(2020)		 "Lo Vas a Olvidar"
(2021)
Music video
"Therefore I Am" on YouTube

"Therefore I Am" is an uptempo pop and dark pop track. Lyrically, Eilish sings about not caring what people think about her. A music video, depicting Eilish eating and drinking various foods and beverages in an empty shopping mall, was released on the same day.

Background

On September 14, 2020, during an Instagram live session, Eilish revealed she would release a new song and music video.[1] On November 9, 2020, Eilish announced on social media that "Therefore I Am" would be released on November 12, 2020, simultaneously revealing the cover art, which depicts a porcelain head of Michelangelo's David being smashed into pieces. The visual artist used an open source 3D model of the sculpture from Scan the World.[2][3][4][5][6][7] In an interview with Zane Lowe of Apple Music. Eilish explains: "You know this song is very, very up for interpretation. I'm very curious to see what people get from it and also what they feel when they hear it. It was very fun to complete. It was fun to record. I feel like you can hear it. I feel that I sound very much like…I'm just fucking around. I’m just joking. It's like, come on. It’s so real. I feel like a natural, and don't take me seriously, you know? I love it." In the same interview, Eilish confirmed that the song will be included in her upcoming second album.[8]

Composition and lyrics

"Therefore I Am" is an uptempo pop and dark pop track that has hip-hop influences.[9][10][11] Both the title and corresponding lyric are a reference to "Cogito, ergo sum", a philosophical statement coined by René Descartes.[12][13] Music critics have commented that the song features minimalist production consisting of bass guitar, kick drum, "disaffected vocal performance" and a "swaggering beat".[12][14][15] Moreover, the track has braggadocios rapped verses and use of a synthesizer repeated throughout the hook.[15][16][17] Lyrically, Eilish sings about disregarding people's opinions towards her.[17][18] She explains that she is an individual with a mind of her own and does not require anybody making decisions on her behalf.[13] In the chorus, Eilish makes fun of an unknown person, telling them that they believe they are "the man," while beginning to wonder the reality of existence.[13] [19] As the song continues, Eilish does not feel the person is what they believe themselves to be.[19] In the first verse, Eilish expresses disdain towards the constant media coverage about her and demands the charlatans to stop speaking Eilish's name as if they know her personally.[12][19] Laura English of Music Feeds theorized that she is singing about "articles about her baggy getups to paparazzi shots when she wears normal clothes."[20] In the bridge, Eilish laughs as she claims she does not know who the song's target is: "I'm sorry, I don't think I caught your name."[19]

Critical reception

"Therefore I am" received positive reviews from critics. Glenn Rowley of Billboard mentions that the song has Eilish's "signature throbbing beats" and "whispery vocals".[10] In a five-star review, Thomas Smith of NME noted that "Billie fuses critical philosophy with a swipe at the haters on her thrilling new single, a deliciously spicy tale that will no doubt have fans decoding every line.” He later says the song is “built upon a sturdy bassline” and sees Eilish “separate herself from the coattail-riders, dismissing them with a string of cutting ripostes."[12] Rachael Dowd of Alternative Press comments that the song "shows another side to [Eilish] some may have never seen before."[21] Writing for Elite Daily, Brendan Wetmore and Brandy Robidoux viewed "Therefore I Am" as a "bop", and said "[Eilish] [is] fully in control with her sharp verses and ready to pounce on 2020 like the superstar that she is; it's Eilish's world and we're just living in it."[22]

Good Morning America's Josh Johnson described the song as a sequel to Eilish's number one hit "Bad Guy".[23] Mike Wass of Idolator viewed the song as a "defiant banger" and said it was "easily her catchiest and most commercial song since "Bad Guy".[24] Steffanee Wang of Nylon cited that the song is a "dark-sounding bange" and "sheds the self-seriousness of her last few releases and lets loose."[17] Slant Magazine's Alexa Camp analyzed that the song is a "stark contrast" compared to her two previously released singles, "No Time to Die" and "My Future".[15] Jordan Robledo of the Gay Times lauded the songs "eerie" sound, "hypnotizing" vocals, and its "unapologetic" lyrics.[25] He thought the song was a "bop from start to finish."[25] In his review for The New York Times, Jon Parales said "Therefore I Am" was a "relatively minor addition to [Eilish's] catalog" but mentioned it "has attitude enough to get by."[26]

Year-end lists
"Therefore I Am" on year-end lists
Publication List Rank Ref.
Billboard The 100 Best Songs of 2020 14 [27]
Consequence of Sound The 50 Songs of 2020 24 [28]
Insider The 30 best songs of 2020, ranked 17 [29]
NME The 50 best songs of 2020 18 [30]
Uproxx The Best Songs of 2020 50 [31]

Commercial performance

"Therefore I Am" debuted at number 94 on the US Billboard Hot 100 with 3.1 million streams, 5,000 downloads, and 11.7 million radio airplay audience impressions with just 12 hours of tracking. It blasted to number 2 the next week after it drew 24.2 million streams, 14,000 downloads, and 18.3 million radio airplay audience impressions, giving Eilish her fourth top ten hit in the US and 20th total Hot 100 hit.[32][33] With a vault of 92 positions, "Therefore I Am" made the fourth-greatest leap in the Hot 100's history.[33] The song also debuted at number 5 on the Hot Rock & Alternative Songs chart.[32]

Music video

Background

A music video for "Therefore I Am" premiered on Eilish's YouTube channel on November 12, 2020.[34][35][36] The video was solely directed by Eilish.[34][37][38][39] The video was shot inside the Glendale Galleria shopping mall in California,[34][39] where she would frequently go when she was a young teenager.[40]

Eilish told Lowe about the video: "The video is just the way that the song feels to me—careless and not really trying. The video, we, number one, shot on an iPhone, which we didn't even mean to do."[41] She described the video as both "random" and "chaotic", and revealed that it was filmed overnight with "barely any crew."[41][42] Fans believe Eilish made the music video in order to prove that she does not care what people think about her body.[13]

Synopsis
Eilish walks through an empty shopping mall alone in the music video.

The video begins with Eilish, dressed in both a baggy white cardigan and a pair of shorts, walking around an empty shopping mall alone.[43][44] As the song's beat kicks in, Eilish beings to dance wildly throughout the mall.[45][46] The singer helps herself to food from Wetzel's Pretzels, Hot Dog on a Stick and Chipotle Mexican Grill.[18][47][48] Thereafter, Eilish ascends an escalator, and sings the chorus while eating the food acquired throughout the video.[39] The video concludes with an off-screen security guard yelling at Eilish, instructing her to leave the building; the singer flees from the mall into a parking garage.[49]

Critical reception

Writing for The Fader, Jordan Darville compared the visual to Fatboy Slim's "Weapon of Choice" music video, but said it had "less dancing and more french fries".[50] Patrick Hosken of MTV noted the video captures a feeling of "estrangement" and "isolation".[40] He mentions that Eilish was not "implicitly haunted by the shuttered shops and eerie emptiness".[40] He added that the video evoked "Dawn of the Dead's suburban post-apocalyptica" and played like a "nuclear-fallout version of New Radicals's beloved late-'90s kids-take-over-the-mall anthem, You Get What You Give'."[40] Liam Hess, writing for Vogue magazine, stated the video offered a "mall rat-inspired twist on a signature Eilish silhouette—and marked a welcome return for one of pop's most agenda-setting style stars."[43]

The staff of Paper magazine noted the production had a "lo-fi handheld camera quality", and hypothesized that Eilish and her crew spent their budget on renting out the mall.[51]

Live performances

"Therefore I Am" was performed for the first time at the American Music Awards of 2020 on November 22, 2020.[52]

Personnel

Credits adapted from Tidal.[53]

Charts
Chart (2020–2021) Peak
position
Australia (ARIA)[54] 3
Austria (Ö3 Austria Top 40)[55] 2
Belgium (Ultratop 50 Flanders)[56] 10
Belgium (Ultratop 50 Wallonia)[57] 14
Canada (Canadian Hot 100)[58] 2
Canada CHR/Top 40 (Billboard)[59] 9
Canada Hot AC (Billboard)[60] 27
Canada Rock (Billboard)[61] 37
CIS (Tophit)[62] 24
Czech Republic (Rádio Top 100)[63] 45
Czech Republic (Singles Digitál Top 100)[64] 3
Denmark (Tracklisten)[65] 3
Finland (Suomen virallinen lista)[66] 2
France (SNEP)[67] 34
Germany (Official German Charts)[68] 5
Greece (IFPI)[69] 1
Global 200 (Billboard)[70][71] 2
Hungary (Single Top 40)[72] 2
Hungary (Stream Top 40)[73] 1
Ireland (IRMA)[74] 1
Israel (Media Forest)[75] 3
Italy (FIMI)[76] 15
Japan (Japan Hot 100)[77] 75
Latvia (Latvijas Top 40)[78] 1
Lithuania (AGATA)[79] 1
Malaysia (RIM)[80] 6
Mexico Ingles Airplay (Billboard)[81] 1
Netherlands (Dutch Top 40)[82] 19
Netherlands (Single Top 100)[83] 11
New Zealand (Recorded Music NZ)[84] 1
Norway (VG-lista)[85] 2
Poland (Polish Airplay Top 100)[86] 36
Portugal (AFP)[87] 5
Romania (Airplay 100)[88] 88
Russia Airplay (Tophit)[89] 19
Scotland (OCC)[90] 53
Singapore (RIAS)[91] 2
Slovakia (Rádio Top 100)[92] 40
Slovakia (Singles Digitál Top 100)[93] 1
Spain (PROMUSICAE)[94] 41
Sweden (Sverigetopplistan)[95] 4
Switzerland (Schweizer Hitparade)[96] 2
UK Singles (OCC)[97] 2
US Billboard Hot 100[98] 2
US Adult Top 40 (Billboard)[99] 15
US Mainstream Top 40 (Billboard)[100] 8
US Hot Rock & Alternative Songs (Billboard)[101] 2
US Rolling Stone Top 100[102] 1

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[103] Platinum 80,000
Italy (FIMI)[104] Gold 35,000
United Kingdom (BPI)[105] Silver 200,000

sales+streaming figures based on certification alone

Release history
Release dates and formats for "Therefore I Am"
Region Date Format Label Ref.
Various November 12, 2020
[6]
United Kingdom November 13, 2020 Contemporary hit radio [106]
Italy Universal [107]
Australia November 16, 2020 [108]
United States November 17, 2020
  • Darkroom
  • Interscope
 [109]
Alternative radio [110]
December 7, 2020 Adult contemporary radio [111]

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