Totzeret HaAretz Towers

Totzeret HaAretz Towers (Hebrew: מגדלי תוצרת הארץ‎, Migdalei Totzeret HaAretz), stylized as ToHa, is a partly built complex of three office skyscrapers in Tel Aviv, Israel. The first tower was completed in February 2019, and the second is slated to be inaugurated in 2024.

Totzeret HaAretz Tower 1, with the second tower's construction visible in the foreground

Location

The complex is located on and named after Totzeret Haaretz Street in Nahalat Yitzhak, in eastern Tel Aviv. It faces HaShalom Street in the south and Yigal Allon Street in the west.[1] It is within walking distance of Tel Aviv HaShalom railway station.[2]

Planning

The towers were designed by the British-Israeli architect Ron Arad and Yashar Architects, while the public space design was given to UK-based Vogt Landscape Architects, and the local company Tema. The developing company is a partnership between Amot and Gav Yam.[3]

Alonei Hetz, Amot's parent company, purchased two adjacent lots to build the complex, which has a total footprint of 17,000 m2 (180,000 sq ft). One lot was purchased from the Tara Compound to the west, and the other from Gazit-Globe, which saw the demolition of the latter's office building there.[4] The complex is meant to adhere to the LEED Platinum standard.[2]

Buildings

The Totzeret Haaretz complex consists of three towers.

Totzeret HaAretz 1

Totzeret HaAretz 1, completed on February 3, 2019,[5] spans 30 floors and 125 m (410 ft).[6] It contains 57,000 m2 (610,000 sq ft) of office space, and cost ILS 950 million to build.[1] Architect Asa Bruno from Ron Arad's office oversaw the tower's construction.[2]

According to the architects, the tower is meant to resemble an iceberg.[7] The tower stands on three legs of seven floors each, containing the technical infrastructure of the building. This was done in order to free up the roof, measuring about 800 m2 (8,600 sq ft) in area, for public use.[3] The legs are also meant to house a restaurant and café, and part of the roof is reserved for a restaurant.[2] There is atrium in the middle of the tower, spanning the floors above the legs.[5] The building features double glass panels, with centrally-controlled curtains in between. Between the floors there are Dekton-covered protrusions that provide shade.[2]

Totzeret HaAretz 2 and 3

Totzeret HaAretz 2, slated for completion in 2024 and will be 275 m (902 ft) tall,[8] making it one of the tallest buildings in the city. According to the developer, a skyscraper with 140,000 m2 (1,500,000 sq ft) of office space was approved by the Tel Aviv local planning committee in August 2019.[9]

Totzeret HaAretz 3 is in the planning stages as of 2019.

Tenants

WeWork is the largest tenant in the first tower, having leased 6.5 floors through Israeli real estate company Ampa. This is WeWork's largest space in Israel.[10]

In 2018, Akamai Technologies rented two floors in the first tower. Other tenants include Natural Intelligence, Tufin, Dynamic Yield, Discount Investments and Trax Retail.[1][11][12] In November 2018, Amot reported that 95% of the office space in the tower had been leased.[9]

See also

References
  1. Danieli, Anat (December 6, 2018). "עסקת ענק למגדל ToHa בת"א: השכיר 6,800 מ"ר" [Major Deal for ToHa Tower in Tel Aviv: Rented Out 6,800 Square Meters]. Calcalist (in Hebrew). Retrieved December 6, 2019.
  2. Riba, Naama (November 12, 2018). "Meet ToHA: The Most Talked About New Building in Israel". Haaretz. Retrieved December 11, 2019.
  3. Shemer, Hila (March 20, 2017). "אייקון או עב"מ: מתחם ToHa של רון ארד ברחוב תוצרת הארץ בתל אביב" [An Icon or a UFO: Ron Arad's Complex on Totzeret HaAretz Street in Tel Aviv]. Xnet (in Hebrew). Retrieved December 6, 2019.
  4. Zomer, Navit (May 24, 2017). "היהלום של דרך השלום" [The Diamond of HaShalom Road] (in Hebrew). Yediot Ahronot. Retrieved December 7, 2019.
  5. Anat Ziegelman (February 3, 2019). "מפגן הכוח של WeWork: שש קומות בענק המשרדים החדש של תל אביב" [WeWork's Show of Force: Six Floors in Tel Aviv's New Office Giant]. Xnet. Retrieved December 7, 2019.
  6. "Totzeret Haaretz 1". Emporis.com. Retrieved December 6, 2019.
  7. Tzi'on, Hila (May 24, 2017). "קרחון בתל אביב: צפו במתחם המשרדים המיוחד בדרך השלום" [An Iceberg in Tel Aviv: Watch the Special Office Complex on HaShalom Road]. Walla (in Hebrew). Retrieved December 6, 2019.
  8. "Totzeret Haaretz 2". Emporis.com. Retrieved December 6, 2019.
  9. Yishayahu, Kobi (November 7, 2018). "95% מהשטחים בפרויקט תוצרת הארץ של אמות וגב ים הושכרו" [95% of the Areas in Amot and Gav Yam's Totzeret HaAretz Project Leased]. Globes (in Hebrew). Retrieved December 6, 2019.
  10. Shalev, Shai (October 2, 2019). "Ampa leasing premises in ToHa tower for WeWork". Globes. Retrieved December 6, 2019.
  11. Lieberman, Guy (August 4, 2019). "McDonald's startup Dynamic Yield leases 18th floor in ToHa tower". Globes. Retrieved December 6, 2019.
  12. Levi, Aviv (May 26, 2020). "האם הקורונה והעבודה מהבית ישפיעו על הקמת הפרויקט הגרנדיוזי על איילון" [Will the Coronavirus and Working from Home Influence the Grandiose Project on the Ayalon?]. Globes (in Hebrew). Retrieved May 28, 2020.

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