Touch (Little Mix song)

"Touch" is a song by British girl group Little Mix. It was released as the second single from their fourth studio album Glory Days (2016).[2] "Touch" peaked at number four on the UK Singles Chart. Outside the United Kingdom, "Touch" peaked within the top ten of the charts in the Republic of Ireland, as well as the top forty in eight other countries. The song has been certified double platinum in the United Kingdom, Brazil and Australia, and has received one platinum and four gold music certifications in other countries. The song was nominated for British Single of the Year and Best British Video of the Year at the 2018 Brit Awards.[3]

"Touch"
Single by Little Mix
from the album Glory Days
Released9 December 2016 (2016-12-09)[1]
Genre
Length3:33
LabelSyco
Songwriter(s)
Producer(s)
Little Mix singles chronology
"Shout Out to My Ex"
(2016)		 "Touch"
(2016)		 "No More Sad Songs"
(2017)
Kid Ink singles chronology
"I Love You"
(2017)		 "Touch"
(2017)		 "F with U"
(2017)
Music video
"Touch" on YouTube

Background

Preceding the release of Glory Days, "Touch" was released as the fourth promotional single on 15 November 2016.[4] On 5 December 2016, Little Mix announced that the song would become their second single from the album and was later released on 9 December 2016.[5] On 28 February 2017, a remix featuring Kid Ink was also made available.[6]

Composition and critical reception

"Touch" is a dance-pop[7] and tropical house[8][9] song. The song has been described a "club anthem" by several critics. Lewis Corner from Digital Spy gave the song a positive review, describing it as "more than ready for the dancefloor with dancehall vibes, bouncy beats and an infectious chorus that's enough to take over the whole of your body."[10]

Zoe Briggs from OK! magazine commented: "Sending social media into a total meltdown with the music release, Little Mix fans are happy to see The X Factor winners doing what they do best. However, after being labelled as one of their sexiest music videos yet, Perrie Edwards has continued to cause controversy with her fashion choices."[11] Glamour praised the video: "Perrie, Jesy, Leigh Anne and Jade can all be seen showing off some pretty excellent dance moves as they are joined with a load of hot banking dancers. It's a tough job, eh girls?"[12]

Music video

The music video was released to Little Mix's YouTube account on 19 January 2017. The video was directed by Director X and Parris Goebel. The video takes place at a colourful maze, where the girls perform choreography with their male dancers.[13]

Promotion and live performances

On 5 December 2016, Little Mix announced via their social media that "Touch" would be the second single from Glory Days.[14] The song was performed as a medley with "Oops", featuring Charlie Puth, on 11 December 2016 on The X Factor UK to coincide with the fifth anniversary of Little Mix winning the show. The band started off by performing the intro of the acoustic version of the song before switching to the original version of the song for the chorus.[15] Little Mix performed "Touch" on the Today Show in the US on 28 February 2017 and on The Late Late Show with James Corden on 28 March 2017.[16][17] The group performed the song with modified lyrics at the 2017 Kids' Choice Awards as a medley with their song "Shout Out to My Ex" on 11 March 2017.[18] On 19 April 2020, the group performed an acoustic version of the song on the UK exclusive broadcast of the One World: Together at Home concert. [19]

On 1 February 2017, the group posted behind the scenes footage of their "Touch" music video shoot on YouTube.[20] The group released a maze game inspired by the song's music video with the song playing all throughout the game to celebrate their nomination for British Artist Video Of The Year at the 2018 Brit Awards.[21]

Chart performance

Before being officially released as the second single from the album, "Touch" debuted at number 62 on the UK Singles Chart on 25 November 2016.[22] The song re-entered the chart on 16 December 2016, following their performance of the single on The X Factor final, charting at number 23.[23] The following week the song rose nineteen places to number four, where it stayed for three weeks.[24][25][26] On 13 January 2017, the song fell one place to number five.[27] The song marks the group's tenth top 10 single in the United Kingdom.

In Ireland, the song hit the top 10 at number nine on 6 January 2017[28] and peaked at number five the following week.[29] In Scotland, the song peaked at number three on 23 December 2016.[30] "Touch" also reached number 13 in Australia and the Top 40 in Slovakia, Belgium, New Zealand, and Hungary.

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[52] 2× Platinum 140,000
Belgium (BEA)[53] Gold 15,000*
Brazil (Pro-Música Brasil)[54] 2× Platinum 120,000
Canada (Music Canada)[55] Platinum 80,000
Italy (FIMI)[56] Gold 25,000
Netherlands (NVPI)[57] Gold 20,000
New Zealand (RMNZ)[58] Gold 15,000
United Kingdom (BPI)[59] 2× Platinum 1,530,000[60]

*sales figures based on certification alone
sales+streaming figures based on certification alone

References
  1. "Radio 1 Playlist". BBC. 9 December 2016. Archived from the original on 10 December 2016. Retrieved 10 December 2016.
  2. Copsey, Rob (5 December 2016). "Little Mix announce second single from Glory Days album". Officialcharts.com. Retrieved 17 December 2016.
  3. "Dua Lipa, Ed Sheeran Lead Brit Awards 2018 Nominations".
  4. "Listen to Little Mix's huge new club anthem 'Touch'". 15 November 2016.
  5. Corner, Lewis (5 December 2016). "Little Mix confirm their next single, and it's a banger". Digital Spy. United Kingdom: Hearst Corporation. Retrieved 6 December 2016.
  6. "Remix Of Little Mix's "Touch" Premiering At US Radio This Week; Kid Ink Featured". 26 February 2017. Retrieved 8 September 2017.
  7. "Album Review: Little Mix - Glory Days". 28 November 2016.
  8. "CD: Little Mix - Glory Days - The Arts Desk". www.theartsdesk.com. Retrieved 8 September 2017.
  9. "ALBUM REVIEW: LITTLE MIX – GLORY DAYS". Renowned For Sound. Retrieved 8 September 2017.
  10. Corner, Lewis (5 December 2016). "Little Mix confirm their next single, and it's the one we all wanted". Digital Spy. Retrieved 4 February 2017.
  11. "Little Mix release Touch music video and Perrie Edwards fans are divided over controversial outfit". OK!. Retrieved 20 January 2017.
  12. "Little Mix unveil their video for Touch and it's pure sass". Glamour. Retrieved 20 January 2017.
  13. "Little Mix - Touch (Official Video)". YouTube. Retrieved 19 January 2017.
  14. ""Little Mix on Twitter "This year's been so amazing. No way we could end 2016 without giving you a new single. Just a #Touch of something new. the girls x""". Twitter. Retrieved 14 December 2020.
  15. Wetherill, Jack (11 December 2016). "Little Mix slay X Factor finale on fifth anniversary of win with new single Touch". Daily Star. Retrieved 11 December 2016.
  16. "Watch Little Mix perform 'Touch' live on TODAY".
  17. "James Corden Adds a 'Touch' of Little Mix to 'Late Late Show'".
  18. Clark, Minou; Williams, Abigail (12 March 2017). "Little Mix Adjusts Lyrics To Make Kids' Choice Performance A 'Touch' More Kid-Friendly". Huffington Post. Retrieved 27 March 2017.
  19. "Little Mix and Tom Jones in Together At Home concert". BBC. Retrieved 25 January 2021.
  20. "Little Mix Reveal Behind The Scenes On Their 'Touch' Video Shoot". Capital FM. Retrieved 14 December 2020.
  21. "Little Mix released Touch Maze Game". 4th Floor Ceative. Retrieved 14 December 2020.
  22. "Official Singles Chart Top 100 25 November 2016 - 01 December 2016". UK Official Charts Company. Retrieved 25 November 2016.
  23. "Official Singles Chart Top 100 16 December 2016 - 22 December 2016". UK Official Charts Company. Retrieved 16 December 2016.
  24. "Official Singles Chart Top 100 23 December 2016 - 29 December 2016". UK Official Charts Company. Retrieved 23 December 2016.
  25. "Official Singles Chart Top 100 30 December 2016 - 05 January 2017". UK Official Charts Company. Retrieved 30 December 2016.
  26. "Official Singles Chart Top 100 06 January 2017 - 12 January 2017". UK Official Charts Company. Retrieved 6 January 2017.
  27. "Official Singles Chart Top 100 13 January 2017 - 19 January 2017". UK Official Charts Company. Retrieved 13 January 2017.
  28. "Official Irish Singles Chart Top 50 06 January 2017 - 12 January 2017". Official Charts Company (Ireland). Retrieved 6 January 2017.
  29. "Official Irish Singles Chart Top 50 (13 January 2017 - 19 January 2017)". Official Charts Company. Retrieved 13 January 2017.
  30. "Official Scottish Singles Chart Top 100 (23 December 2016 - 29 December 2016)". Official Charts Company. Retrieved 23 December 2016.
  31. "Australian-charts.com – Little Mix – Touch". ARIA Top 50 Singles. Retrieved 11 February 2017.
  32. "Ultratop.be – Little Mix – Touch" (in Dutch). Ultratop 50. Retrieved 11 March 2017.
  33. "Ultratop.be – Little Mix – Touch" (in French). Ultratip. Retrieved 25 February 2017.
  34. "Little Mix Chart History (Canadian Hot 100)". Billboard. Retrieved 31 January 2017.
  35. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201717 into search. Retrieved 2 May 2017.
  36. "Billboard Euro Digital Song Sales". Retrieved 25 March 2017.
  37. "Le Top de la semaine : Top Singles Téléchargés - SNEP (Week 4, 2017)" (in French). Syndicat National de l'Édition Phonographique. Retrieved 28 January 2017.
  38. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 3 February 2017.
  39. "The Irish Charts – Search Results – Touch". Irish Singles Chart. Retrieved 23 February 2017.
  40. "Chart Search - Billboard". www.billboard.com. Retrieved 8 September 2017.
  41. "Dutchcharts.nl – Little Mix – Touch" (in Dutch). Single Top 100. Retrieved 4 March 2017.
  42. "Charts.nz – Little Mix – Touch". Top 40 Singles. Retrieved 17 February 2017.
  43. "BillboardPH Hot 100". Billboard Philippines. 12 June 2017. Retrieved 12 June 2017.
  44. "Portuguesecharts.com – Little Mix – Touch". AFP Top 100 Singles. Retrieved 16 May 2017.
  45. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 24 December 2016.
  46. "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201711 into search. Retrieved 21 March 2017.
  47. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201715 into search. Retrieved 19 April 2017.
  48. "Official Singles Chart Top 100". Official Charts Company. Retrieved 24 December 2016.
  49. "ARIA End of Year Singles 2017". Australian Recording Industry Association. Retrieved 5 January 2018.
  50. "Jaaroverzichten 2017". Ultratop. Retrieved 21 December 2017.
  51. Copsey, Rob (3 January 2018). "The Official Top 40 Biggest Songs of 2017". Official Charts Company. Retrieved 3 January 2018.
  52. "ARIA Charts – Accreditations – 2017 Singles". Australian Recording Industry Association. Archived from the original on 10 August 2020.
  53. "Ultratop − Goud en Platina – singles 2017". Ultratop. Hung Medien.
  54. "Brazilian single certifications – Little Mix – Touch" (in Portuguese). Pro-Música Brasil. Retrieved 17 November 2020.
  55. "Canadian single certifications – Little Mix – Touch". Music Canada. Retrieved 18 July 2018.
  56. "Italian single certifications – Little Mix – Touch" (in Italian). Federazione Industria Musicale Italiana. Retrieved 5 February 2018. Select "2018" in the "Anno" drop-down menu. Select "Touch" in the "Filtra" field. Select "Singoli online" under "Sezione".
  57. "Dutch single certifications – Little Mix – Touch" (in Dutch). Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers. Retrieved 24 March 2017. Enter Touch in the "Artiest of titel" box.
  58. "New Zealand single certifications – Little Mix – Touch". Recorded Music NZ. Retrieved 24 March 2017.
  59. "British single certifications – Little Mix – Touch". British Phonographic Industry. Retrieved 3 August 2018. Select singles in the Format field. Select Platinum in the Certification field. Type Touch in the "Search BPI Awards" field and then press Enter.
  60. Copsey, Rob (4 January 2021). "Little Mix's Top 20 biggest singles on the Official Chart". Official Charts Company. Retrieved 22 January 2021.
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