Tourism and Events Queensland

Tourism and Events Queensland (TEQ) is the Queensland Government's lead marketing, experience development and major events agency, representing the state's tourism and events industries.

Tourism and Events Queensland
Agency overview
Preceding Agency
  • Queensland Tourist and Travel Corporation
Superseding agency
  • Department of Innovation and Tourism Industry Development and the Commonwealth Games
JurisdictionQueensland
Headquarters515 St Pauls Terrace, Fortitude Valley
Employees130 (2014–15)[1]:31
Annual budgetA$119.34 million (2014–15)[1]:33
Minister responsible
  • Kate Jones, Minister for Innovation and Tourism Industry Development, Minister for the Commonwealth Games
Agency executives
  • Brett Godfrey, Board Chair
  • James Dixon, Board Deputy Chair
Parent departmentDepartment of Innovation and Tourism Industry Development and the Commonwealth Games
Websiteteq.queensland.com

TEQ operates on a national and international level, looking at new and innovative ways to make the most out of emerging opportunities which benefit the Queensland's tourism industry and economy.

Background

The agency commenced life as the Queensland Tourist and Travel Corporation in 1978. It was set up by the government of Sir Joh Bjelke-Petersen on the recommendation of a government inquiry, headed by businessman Frank Moore (later Sir Frank). Moore was the first chair of the corporation 1978–90.[2]

Structure

Tourism and Events Queensland is located at 515 St Pauls Terrace, Fortitude Valley. The Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) was created on 3 April 2012, following the state election.

DTESB, which also includes the Office of Small Business, leads whole-of-government tourism initiatives and recognises the essential role of partnerships with industry and government in tourism industry development.

The portfolio partners include: The Tourism Group of Tourism and Events Queensland, The Events Group of Tourism and Events Queensland and Gold Coast 2018 Commonwealth Games Corporation.

Activities

Tourism and Events Queensland collects statistics related to tourism in Queensland. Focus areas include source markets, destination markets and aviation.[3] The department has developed a Queensland tourism and travel advice website called Queensland Holidays. The agency periodically releases reports based on studies on niche markets, for example, ecotourism, backpacking and Bed and breakfast markets.[4]

Promotions

The agency was responsible for the successful promotion campaign for Hamilton Island that was dubbed the 'Best job in the world'.[5] The 2009 Unreal Deals campaign was the agency's most successful domestic retail campaign ever.[6] Other campaigns have targeted the Gold Coast, Sunshine Coast, tropical North Queensland and the Whitsundays.[6]

See also

References
  1. Annual Report 2014-2015 (Report).
  2. University of Queensland, Citation. Retrieved 25 June 2017
  3. "Research". Tourism Queensland. Retrieved 16 January 2010.
  4. "Research – Special interest markets". Tourism Queensland. Retrieved 16 January 2010.
  5. Christine Kellett (3 April 2009). "Queenslanders make Best Job finals". Brisbane Times. Retrieved 16 January 2010.
  6. Amelia Bentley (31 December 2009). "High hopes for Qld tourism in 2010". Brisbane Times. Retrieved 13 January 2010.
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