Toy Association

The Toy Association’s roughly 950 member companies drive the annual $27 billion U.S. domestic toy market, and has a long history of propelling the health and growth of the toy industry, which has an annual U.S. economic impact of $98.2 billion. [1]

The average price of a toy is around $10, but the estimated 3 billion units sold across the United States each year generates approximately $27 billion in direct toy sales. From toy inventors to store clerks, the toy industry supports an estimated 627,110 jobs (FTE) generating more than $31.1 billion in wages for U.S. workers. The toy industry generates $13.2 billion in tax revenue each year.[1]

The Toy Association produces two major annual trade fairs: Toy Fair New York and Toy Fair Dallas. Other initiatives include educating consumers on safe play via PlaySafe.org, advocating for strong legislation that will ban the sale of unsafe, counterfeit toys (among other issues of priority to toy companies), promoting the value of play through The Genius of Play, and delivering brand-new toys and games to children in underprivileged communities through its philanthropic arm, The Toy Foundation.[2]

• Official website