Tractive

Tractive is an Austrian company that develops real-time location trackers for pets and other animals using GPS and GSM technology.[1][2][3][4][5][6][7]

Tractive
TypePrivate
IndustrySoftware Technology, Hardware
Founded2012
Founders
  • Michael Hurnaus
  • Michael Lettner
  • Michael Tschernuth
  • Florian Gschwandtner
Headquarters
Pasching
,
Austria
Key people
  • Wolfgang Reisinger
Number of employees
80 (2019)
Websitewww.tractive.com

Overview

Developed by Michael Hurnaus, their real-time location tracking device, Tractive GPS can be used via a Smartphone application or web interface. It tracks the device's positions using GPS and transfers the data using GSM technology.[8][9] It has a clip mechanism that can be attached to a collar and weighs approximately 1.4 ounces.[1][9] The device can be used for animals who are 9 pounds or heavier and can be used for multiple pets. The tracker is waterproof and has an optional replacement plan.[10][11][12][1][5] It has a geofencing feature that allows for the creation of virtual fences and sends notifications when the pet enters or exits them.[9][4]

It can be used in over 80 countries, and has a battery life of 0 to 2 days, depending on network and usage.[7]

Capitalization

It raised $500k in 2012 and €2m from former race car driver Harold Primat in 2016.[1][13] In 2018 they raised an additional '7-digit' Euro sum from Monkfish Equity, the investment vehicle of the founders of Trivago.[14]

Awards
  • Tractive received the best team award from Kununu.[15]
  • Tractive received the award for third place in the Best Workplace Award 2018 from Kununu.[16]
  • Tractive has been awarded the Born Global Champion Award.[7][8]
  • Tractive received the Innovation of the Year award at Futurezone Award 2014.[17]
  • Tractive received the Edison Award, 2013.[18]

References
  1. "This smart collar can track your pets". The Verge. Retrieved 2018-05-25.
  2. "5 Helpful Gadgets For Keeping Track of Your Pets". TechCo. 2017-01-30. Retrieved 2018-05-25.
  3. "Take 5: Pet tech helps owners track weight, location". KING. Retrieved 2018-05-25.
  4. "Tractive Helps You Keep Track of Your Furry Friends". Laptopmag. Retrieved 2018-05-25.
  5. "Tractive GPS 3G Pet Tracker". PCMag India. 2017-08-15. Retrieved 2018-05-25.
  6. "Tractive GPS Pet Tracking - verenahaunschmid". verenahaunschmid. 2015-02-28. Retrieved 2018-05-25.
  7. "Best Dog GPS Tracker - Buyers Guide 2017 - Pet Wearables Authority". Pet Wearables Authority. 2017-05-09. Retrieved 2018-05-25.
  8. "Localization business case - Tractive: "LingoHub liberates our team" - LingoHub - Translation Service Hub". lingohub.com. Retrieved 2018-05-25.
  9. "Tractive Review | Top Ten Reviews". TopTenReviews. Retrieved 2018-05-25.
  10. "Best Pet Tracking Devices 2018 - GPS Trackers for Dogs, Cats". TopTenReviews. Retrieved 2018-05-25.
  11. "Tractive gps Pet Tracker is Waterproof - Review". Wearables and Tracking Devices. 2014-12-19. Retrieved 2018-05-25.
  12. "Pets Happy Hour is under construction". petshappyhour.com. Retrieved 2018-05-25.
  13. "Tractive". angel.co. Retrieved 2018-06-09.
  14. "Austrian pet tech startup Tractive receives investment and launches the world's first GPS tracker for cats". eu-startups.com. Retrieved 2018-12-21.
  15. "Ranking: Die besten und nervigsten Kollegen Österreichs gibt's hier". Retrieved 2019-08-06.
  16. "Best Workplace Award 2018 – In diesen Büros ist es am schönsten". Retrieved 2018-12-21.
  17. "Tractive Motion ist die Innovation des Jahres". Retrieved 2018-06-09.
  18. "Edison-Preis für Tractive-Tierortungssystem". Tips Online (in German). Retrieved 2018-06-09.
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