Truth In Aging

Truth in Aging is an American website [1] founded by Marta Wohrle in January 2008.[2] It is published by Accord Media and features photos by A.E Fletcher Photography.

The site publishes independent reviews of anti-aging and beauty products and cosmetics. Their stated focus is on natural, eco-friendly products that do not use harmful ingredients.[3]

Truth In Aging represents that it accepts no payments for their reviews and discloses when a product has been supplied by a marketer. They review anti-aging serums, anti-aging treatments, beauty and skin products, haircare, and health products. Products are for men and women and given a 30-day testing period before reviews are written.

Truth in Aging promotes products that they review as "Reviewed and Recommended." If they are strongly endorsed by the reviewers from the Truth In Aging community the product is sold in the Truth In Aging online store. Truth In Aging also makes its own products under the Truth Vitality brand. These include the True Volume hair products featuring copper peptides and the FDA-cleared Lux Renew anti-aging device.

Truth In Aging's founder, Marta Wohrle, was named one of WE Magazine's "101 Women Bloggers to Watch in 2008." [4]

In 2008, Wohrle told the Gilbane Report, "An important new role for editors is to provide context for the reader to help them explore topics further and to provide links to other varied yet reputable sources to provide the reader with a balanced view on their area of interest."[5] Prior to founding Truth In Aging, Marta Wohrle was SVP of Digital Media at Hachette Filipacchi Media U.S.[6] where she was named one of Ad Age's "Women to Watch" in 2007.[7]