Tupperware Brands

Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational multi-level marketing company.[3] Its main focus is kitchen and household products, and it is particularly known for its line of plastic containers for food storage and preparation. By extension, plastic food containers in general, regardless of brand, are often referred to as Tupperware.[4]

Tupperware Brands Company
TypePublic
NYSE: TUP
S&P 600 Component
IndustryConsumer Products, multi-level marketing, Household goods
Founded1946
FounderEarl Tupper
HeadquartersKissimmee, Florida, United States
Key people
Miguel Fernandez, CEO[1]
ProductsFood Storage, Kitchen Preparation, Serving, Microwave, On-the-Go, Baking, Cookware, Cutlery, cosmetics, personal care products
Revenue$2,300.4 million (2010) [2]
US$326.5 million (2010)[2]
US$225.6 million (2010)[2]
Total assets US$2,015.8 million (2010)[2]
Total equity US$789.8 million (shareholders' equity) (2010)[2]
Number of employees
13,500 (2010)[2]
Websitewww.tupperwarebrands.com

History

Tupperware Brands Corporation was founded as The Tupperware Company in 1946 in South Grafton, Massachusetts by Earl Tupper.[5] In 1951, Tupper and his wife moved the company's headquarters to Kissimmee, Florida, where they had purchased 1,000 acres of land.[6] In 1958, Tupper sold The Tupperware Company for $16 million to Rexall.[6] In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.[7]

Since 1997, Tupperware has been directed by Rick Goings, until recently.[8]

In 2020 Tupperware Brands Corp. appointed Miguel Fernandez as a new chief executive, who previously served in executive positions at Avon Products Inc. and Herbalife Nutrition Ltd., as CEO. He took over the top position at the company April 6.[9]

Brands

A decade after starting business in the United States, Tupperware expanded into Europe. By 1965, the company had a presence in six European countries, and then launched in Singapore, Japan, and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. After that, Tupperware Brands expanded to almost 100 countries around the world under seven brands connected to it: the brands Tupperware, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, and Nuvo.[10]

In 2008, due to its success in developing the brand's name in China, India, and Indonesia, Tupperware received awards for "Most Favored Brand by Women" and "Company with the Best Corporate Face."[11]

Awards

In 2010, the company was ranked equal #2 in Fortune's Most Admired Home equipment and furnishings section.[12]

See also

References
  1. "Tupperware Appoints Miguel Fernandez as Chief Executive Officer". Tupperware Brands Corporation. Retrieved 7 April 2019.
  2. "Form 10-K Annual Report". Tupperware Inc. Archived from the original on 2012-07-27.
  3. "MLMs Are A Nightmare For Women And Everyone They Know".
  4. "Theresa May: 'Geoffrey Boycott has still got my Tupperware'". Theresa May has revealed Geoffrey Boycott still has her Tupperware after she delivered him a batch of home-made brownies.
  5. Stormont, Brian. "Tupperware: Lazy Susan played a small part in success of product that evokes so many memories". Press and Journal. Retrieved 2020-07-29.
  6. "Tupperware Home Parties | American Experience | PBS". www.pbs.org. Retrieved 2020-07-29.
  7. Writer, Mark Chediak, Sentinel Staff. "Tupperware alters its name". nydailynews.com. Retrieved 2019-09-03.
  8. Hope, Katie (2017-02-15). "Tupperware: How the 1950s party model conquered the world". BBC News. Retrieved 2017-08-12.
  9. https://www.wsj.com/articles/tupperware-brands-names-new-ceo-as-business-looks-for-traction-11584017129?mod=business_lead_pos6
  10. "Tupperware Brands | Worldwide Presence". Archived from the original on 17 December 2011. Retrieved 5 December 2011.
  11. "Tupperware Receives Coveted Awards for Top Brand Recognition in Three Markets".
  12. "Most Admired Industries". CNN. March 22, 2010.



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