Under the Influence (radio series)

Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.

Under the Influence
Running time30 minutes
Country of originCanada
Language(s)English
Home stationCBC Radio One
Hosted byTerry O'Reilly
Produced byDebbie O'Reilly
Edited byCallie O'Reilly
Original releaseJanuary 7, 2012 (2012-01-07) – present
No. of series7
Websitewww.cbc.ca/radio/undertheinfluence
Podcastwww.cbc.ca/radio/podcasts/arts-culture/under-the-influence/

The series serves as a follow up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006-2011). While those shows focused primarily on advertising, this series focuses on marketing.

Episode guide

Season 1

Season One Episode Guide[1]

EpisodeTitleBroadcast Date
101A New BRIC in the WallJanuary 7, 2012
102Men Are From SearsJanuary 14, 2012
103Voices of InfluenceJanuary 21, 2012
104Great Brands That Never AdvertiseJanuary 28, 2012
105Getting Personal in the Classified AdsFebruary 4, 2012
106Big Chill Marketing: The Influence of MusicFebruary 11, 2012
107The Marketing Genius of Steve Jobs - Part 1February 18, 2012
108The Marketing Genius of Steve Jobs - Part 2February 25, 2012
109Movie MarketingMarch 3, 2012
110Marketing in a Crisis]March 10, 2012
111Accidental BrandsMarch 17, 2012
112Handcuffed By Brand ImageMarch 24, 2012
113When Big Brands HoudiniMarch 31, 2012
114MascotsApril 7, 2012
115Charlie Bit My Ad: When Advertising Works Too WellApril 14, 2012
116Sex in AdvertisingApril 21, 2012
117Hyper-Targeting: How Brands Track You OnlineApril 28, 2012
118Colour Schemes: How Colours Make Us BuyMay 5, 2012
119Brand Envy 2012May 12, 2012
120When Brands Apologize: Sorry Seems to Be the Smartest WordMay 19, 2012
121Books, Books, BooksMay 26, 2012
122LGBT Advertising: Chasing the Pink DollarJune 2, 2012
123It's the Little ThingsJune 9, 2012
124Striking Images: Matchbook AdvertisingJune 16, 2012
125Dear TerryJune 23, 2012

Season 2

Season Two Episode Guide[2]

Episode# Broadcast#TitleBroadcast Date
2x01 201SHAME: The Secret Tool of MarketingJanuary 5, 2013
2x02 202A Prize In Every Box: Premiums, Toys and Box-TopsJanuary 12, 2013
2x03 203Timing Is EverythingJanuary 19, 2013
2x04 204Radio Is Dead. Long Live RadioJanuary 26, 2013
2x05 205Buy Less: How Some Companies Profit By Asking You To Spend LessFebruary 2, 2013
2x06 206Look What They've Done To My Song, MaFebruary 9, 2013
2x07 208Coming Soon - The Art Of The Movie TrailerFebruary 23, 2013
2x08 209Marketing StuntsMarch 2, 2013
2x09 210Billion Dollar BrandsMarch 9, 2013
2x10 211Tales of Customer ServiceMarch 16, 2013
2x11 212Selling DangerMarch 23, 2013
2x12 214Famous Marketing BlundersApril 6, 2013
2x13 215Game Shows As MarketingApril 13, 2013
2x14 216Loss Leaders: How Companies Profit By Losing MoneyApril 20, 2013
2x15 217Brand Envy 2013April 27, 2013
2x16 219Nothing In Common: How Hollywood Portrays Ad PeopleMay 11, 2013
2x17 220Real Time AdvertisingMay 18, 2013
2x18 221Nobody's Dead Anymore: Marketing Deceased CelebritiesMay 25, 2013
2x19 223Trust In AdvertisingJune 2, 2013
2x20 224This I KnowJune 15, 2013
2x21 225Dear Terry]June 22, 2013

Season 3

Season Three Episode Guide[3]

Episode # Broadcast #TitleBroadcast Date
3x01 301Looking Out For #1January 4, 2014
3x02 302The Psychology of PriceJanuary 11, 2014
3x03 303Cause MarketingJanuary 18, 2014
3x04 304Marketing Rock'N'Roll Part IJanuary 25, 2014
3x05 305Marketing Rock'N'Roll Part IIFebruary 1, 2014
3x06 306Marketing The OlympicsFebruary 8, 2014
3x07 307Ambush MarketingFebruary 15, 2014
3x08 309Have It Your Way: How Mass Customization Is Changing MarketingMarch 1, 2014
3x09 310Viral VideosMarch 8, 2014
3x10 311Advertising AlumniMarch 15, 2014
3x11 312Sunny With A Chance of Mousetraps: How Weather Affects MarketingMarch 22, 2014
3x12 314Elevator PitchesApril 5, 2014
3x13 315Terry's BookshelfApril 12, 2014
3x14 316Brand Envy 2014April 19, 2014
3x15 317Nudge: The Persuasive Power of WhispersApril 26, 2014
3x16 319When Founders Are The Face of the CompanyMay 10, 2014
3x17 320Selling DeathMay 17, 2014
3x18 32121st Century BrandsMay 24, 2014
3x19 323Satisfaction GuaranteedJune 7, 2014
3x20 324When Brands Mock Other BrandsJune 14, 2014
3x21 325Dear Terry 2014June 21, 2014

Season 4

Episode # Broadcast #TitleBroadcast Date
4x01 401Strange BrandsJanuary 3, 2015
4x02 402Controversy AdvertisingJanuary 10, 2015
4x03 403Selling UglyJanuary 17, 2015
4x04 404Selling The Moon: Part 1January 24, 2015
4x05 405Selling The Moon: Part 2January 31, 2015
4x06 406Marketing Hit SongsFebruary 7, 2015
4x07 408For Your Consideration: The Hollywood Oscar Campaigns The Public Never SeesFebruary 21, 2015
4x08 409Geography As BrandingFebruary 28, 2015
4x09 410The Sharing EconomyMarch 7, 2015
4x10 411GiftvertisingMarch 14, 2015
4x11 413The Marketing Innovations EpisodeMarch 28, 2015
4x12 414Limited Edition BrandsApril 4, 2015
4x13 415Tourism MarketingApril 11, 2015
4x14 416Brand Envy 2015April 18, 2015
4x15 417Show Me The Money: The World of Product PlacementApril 25, 2015
4x16 419Even In The Dark: How Packaging Persuades You To BuyMay 9, 2015
4x17 420Sue Me, Sue You Blues: Famous Advertising LawsuitsMay 16, 2015
4x18 421Bookmarks 2015May 23, 2015
4x19 422The Internet of (Marketing) ThingsMay 30, 2015
4x20 424Selling Yourself: The Art of Personal BrandingJune 13, 2015
4x21 425Ask Terry 2015June 20, 2015

Season 5

Season Five Episode Guide[4]

Episode # Broadcast #TitleBroadcast Date
5x01 501How Marketing Created Rituals5 January 2016
5x02 502Promise Less, Profit More13 January 2016
5x03 503Zombie Brands20 January 2016
5x04 504When Marketers Lie27 January 2016
5x05 505Small Move, Big Gain3 February 2016
5x06 506Words Invented By Marketers10 February 2016
5x07 508Movie Merchandising24 February 2016
5x08 509Achilles Heel Advertising: Repositioning The Competition2 March 2016
5x09 510Live and Let Buy: Where You Live Dictates What You Purchase9 March 2016
5x10 511Liar For Hire: And Other Strange Service Companies16 March 2016
5x11 513Bouncing Back: How Marketers Survive Debacles30 March 2016
5x12 514World’s Oldest Brands6 April 2016
5x13 515Business As Unusual: The World of B2B Advertising13 April 2016
5x14 516Brand Envy (2016)20 April 2016
5x15 518Strange Bedfellows: Advertising & Porn – Part I4 May 2016
5x16 519Strange Bedfellows: Advertising & Porn – Part II11 May 2016
5x17 520Radio Still Makes Waves18 May 2016
5x18 521Persuasive Perks: The World of Loyalty Programs25 May 2016
5x19 522Bookmarks 20161 June 2016
5x20 523When Madison Avenue Met Broadway: The World of Industrial Musicals8 June 2016
5x21 524Commercial Parodies15 June 2016
5x22 525Ask Terry (2016)22 June 2016

Season 6

Episode # Broadcast # Title Broadcast Date
6x01 601The Crazy World of TrademarksJanuary 5, 2017
6x02 602 Unforeseen Circumstances: How Companies are Affected by Chance January 12, 2017
6x03 603Passport Revoked: When Brands Fail InternationallyJanuary 19, 2017
6x04 604 What A Difference A Difference Makes: Standing Out In The Marketplace January 26, 2017
6x05 605Judgment Day: Super Bowl AdvertisingFebruary 2, 2017
6x06 606Lead Balloons: When Negative Brand Names WorkFebruary 9, 2017
6x07 608Brands In Cars Getting Coffee: Sponsorship Marketing February 23, 2017
6x08 609The Elephant in the Room: Humane Marketing vs. ProfitMarch 2, 2017
6x09 610The Odd Couple: Unlikely Marketing CollaborationsMarch 9, 2017
6x10 611 The Frankenstein Factor: Inventors Who Regret Their Inventions March 16, 2017
6x11 613 The Wizarding world of Influencer Marketing March 30, 2017
6x12 614 Selling the Dream: Real Estate Advertising April 6, 2017
6x13 616Brand Envy: #Canada150May 11, 2017
6x14 618The Lean Mean Money Machine: How Marketing Affects SportsJune 1, 2017
6x15 619Now Splinter Free: How Marketing Broke TaboosJune 8, 2017
6x16 620Cannes Creative Advertising Be Effective?June 15, 2017
6x17 621 Bookmarks 2017June 22, 2017
6x18 622Ask Terry 2017June 29, 2017
6x19 628 Guys and Dolls: Gender Marketing, Part 1 August 12, 2017
6x20 629 Guys and Dolls: Gender Marketing, Part 2 August 17, 2017
6x21 630 Grab Your Wallets: When Brands Go Political August 24, 2017
6x22 631 The Most Interesting Adman in the World: The Story of Albert Lasker August 31, 2017

Season 7

Episode # Broadcast #Title[5][6]Broadcast Date
7x01 701Put It Between Your Knees and Squeeze: Marketing A FadJanuary 4, 2018
7x02 702I See A Little Silhouetto Of A Brand: How Old School Products SurviveJanuary 11, 2018
7x03 703Damn the TorpedoesJanuary 18, 2018
7x04 704Underwear In Your Mailbox: Subscription MarketingJanuary 25, 2018
7x05 705Delicious Names: Marketing Appetite AppealJanuary 30, 2018
7x06 706 A Wild & Crazy Idea: How Companies Solve Big, Hairy ProblemsFebruary 8, 2018
7x07 707 Comic Book Ads February 15, 2018
7x08 708 Kentucky Fried Brand Myths February 22, 2018
7x09 709 Celebrities: Living To Tell The Tales March 1, 2018
7x10 710 Worthless to Priceless March 8, 2018
7x11 711 Three products you didn't know were named after their inventors March 15, 2018
7x12 712 Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song March 22, 2018
7x13 713 Famous Jingles, Part Two March 29, 2018
7x14 715 Hey Vern! When Ads Go Hollywood April 12, 2018
7x15 716 Brand Envy 2018 April 19, 2018
7x16 717 Bookmarks 2018 April 26, 2018
7x17 718 Lemonade: Marketing a Negative May 3, 2018
7x18 720 Avon Calling: Door to Door Marketing May 17, 2018
7x19 721 Marching Orders: Household Products Invented by the Military May 24, 2018
7x20 722 Guinness Book of World Ad Records May 30, 2018
7x21 723 How Tourism Survives a Tragedy June 7, 2018
7x22 724 Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide June 14, 2018
7x23 725 Ask Terry 2018 June 21, 2018

Other information

  • Under The Influence began in 2012 as the follow-up radio series to The Age of Persuasion (2006-2011). The name change was made when co-producer Mike Tennant left the show in 2011, and to reflect the sweeping changes in the marketing world.
  • Under The Influence has been awarded two Gold trophies and one Silver at the New York Festivals in 2013 and 2014.
  • Keith Ohman has been the sound engineer on every episode, going back to O’Reilly On Advertising (2005).
  • Every episode features a Beatles reference - sometimes subtle, sometimes overt. This ranges from mentioning a band member to featuring a song. O'Reilly is a Beatles fan.
  • Certain episodes that feature copyrighted music are only available for streaming on www.cbc.ca/undertheinfluence, and only for the limited time the episode is available each season. The corresponding podcast episode that is downloaded through the podcast's RSS feed (including via iTunes) simple features a short message from Terry explaining the issue and directing the listener to the streamed episode on the website.
  • Each season features four repeats of the most popular episodes from the previous season. Sometimes, the first episode of the season is repeated near the end of the season as some listeners miss the first episode.
  • Up to 40 hours of research is required to create each episode. The episodes themselves take approximately three days to write and 12 hours to record and mix in the studio.
  • Under The Influence is an unusual show as it has never featured a single interview unlike the majority of CBC Radio programs.
  • Over the years, a number of very interesting people have recorded phone messages that air during the last few seconds of every episode. They include: Randy Bachman (Rock legend), Daniel Nestor (Tennis star), Kathy Greenwood (Whose Line Is It Anyway), Robin Duke (SCTV + Saturday Night Live), Jim Neff (Cadillac Michigan football coach), Seymour Butts (Porn star), Thom Sharp (actor in film Bodyheat, spokesman for Goodyear Tires), Jayne Eastwood (actress), Terry's parents Betty & Mel, Terry's wife Debbie, Terry's daughters, Sergio Di Zio (actor, Flashpoint), Ted Blades (afternoon host of CBC St. John’s Newfoundland), Dave Creighton (Creative Director for Honda Canada), Chris Straw (CBC Senior Director, Network Talk), Manager of the Hans Brinker Budget Hotel in Amsterdam (Proudly the worst hotel in the world), Carolyn Hopkins (the voice heard in over 200 airports), Ian Thomas (Canadian rockstar).
  • O'Reilly has tried repeatedly to get Boston Bruins hockey great Terry O’Reilly to leave a phone message, but O’Reilly has never responded. Terry won’t give up.

Credits

  • Terry O'Reilly - Creator, Writer, Producer, Host
  • Debbie O'Reilly - Series Producer
  • Keith Ohman - Sound Engineer
  • Ian LeFeuvre and Ari Posner - Theme Music
  • Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager
  • Callie O'Reilly - Graphic Designer, Audio Editor
  • James Gangl, Jillian Gora, Allison Pinches & Abby Forsyth - Researchers
  • Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers

References

  1. "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  2. "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  3. "Under the Influence archives at CBC". CBC. Retrieved 2014-01-18.
  4. O'Reilly, Terry. "Terry O'Reilly - Under the Influence". Under the Influence. Retrieved 10 March 2018.
  5. "CBC Radio - Under the Influence with Terry O'Reily". Canadian Broadcast Corporation. Retrieved 2018-04-25.
  6. "Podcasts | Under The Influence | cbc.ca Podcasts | CBC Radio". www.cbc.ca. Retrieved 2018-04-25.
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