V Pay

V Pay (stylized as V PAY) is a Single Euro Payments Area (SEPA) debit card for use in Europe, issued by Visa Europe.[1] It uses the EMV chip and PIN system and may be co-branded with various national debit card schemes such as the German Girocard[2][3][4] or Italy's PagoBancomat.[5]

V Pay
V Pay logo
Product typeDebit card
OwnerVisa Inc.
CountryUnited States
Related brandsVisa Electron, Visa Debit
MarketsEurope, SEPA
Websitewww.visa.com

The V Pay card system competes with MasterCard's Maestro debit card product. However, unlike Maestro, V Pay cards cannot be used in non-chip and non-PIN environments, limiting its acceptance to those countries and merchants that use this system. Also unlike Maestro, which is issued and accepted globally, V Pay is designed as a specifically European product, and is not issued or accepted outside European countries.[1] However, some cards are co-branded with the Visa Electron system, which allows using them outside Europe.[6]

V Pay cards began to be accepted at merchants in France and Greece in 2005,[7] and acceptance has since expanded to more European countries. As of 2010, 14 million V Pay cards had been issued.

References
  1. "V PAY – Your European debit card". Archived from the original on June 25, 2014. Retrieved August 6, 2011.
  2. "V PAY technical requirements". Archived from the original on July 1, 2014. Retrieved August 6, 2011.
  3. "Postbank migrates bank cards to V PAY/girocard". Archived from the original on 2011-10-07. Retrieved 2011-08-06.
  4. "German banks have agreed to issue 34 million V PAY". Archived from the original on 2011-10-07. Retrieved 2011-08-06.
  5. "CarigeCash Europa: la carta bancomat per prelievi ed acquisti sicuri". Banca Carige. Archived from the original on 2013-02-18. (in Italian)
  6. "Het 'Welke bank?' topic". Retrieved 2018-11-01.
  7. "France and Greece are first countries to accept V PAY". Archived from the original on 2011-10-07. Retrieved 2011-08-06.
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