Victa

Victa is an Australian manufacturer of outdoor garden equipment, including petrol and electric lawn mowers, edgers, trimmers, and chainsaws. They manufacture these in petrol & lithium-ion powered variants. However, Victa remains most well known for the Victa Lawn Mower.[1]

Victa
Founded1952
Headquarters
Moorebank, New South Wales
Websitewww.victa.com

The Victa brand is currently owned by the American engine manufacturer Briggs & Stratton; while being American owned, manufacturing is retained in Australia in Moorebank, New South Wales.

In Australia & New Zealand, Victa Products are sold through Bunnings Warehouse, specialist dealers and Mitre 10. Victa is also sold in limited quantities through specialist dealers internationally.

History

In 1970 Victa was acquired by Sunbeam Corporation Ltd.[2] In 1996, the company was sold to GUD Holdings Limited,[3] who sold the Victa Lawn Care business to American-based Briggs & Stratton for A$23 million in 2008.[4]

While most design and manufacturing capability has remained in Australia, such as assembly, research and development, and parts for manufacture, all engine products are sourced from Briggs & Stratton's Facilities in Milwaukee, Wisconsin.

See also

References
  1. "About Us". www.victa.com. Retrieved 2016-10-04.
  2. "Sunbeam makes cash bid for Victa". Finance/Econmoics (column). The Canberra Times. 26 February 1970. Retrieved 10 February 2019.
  3. "SUNBEAM VICTA HOLDINGS LIMITED (SVH)".
  4. Alice Coster (June 5, 2008). "Victa Lawncare mown down". Herald Sun. www.news.com.au. Retrieved 2009-07-07.

Further reading

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