Violeta (Iz*One song)

"Violeta" (Korean: 비올레타) is a song recorded by South Korean–Japanese girl group Iz*One, released on April 1, 2019 by Off the Record Entertainment as the lead single from their second extended play (EP) Heart*Iz.[3]

"Violeta"
Single by Iz*One
from the album Heart*Iz
ReleasedApril 1, 2019
Genre
Length3:20
Label
Songwriter(s)
  • Choi Hyun-joon
  • Kim Seung-soo
Producer(s)
  • Choi Hyun-joon
  • Kim Seung-soo
Iz*One singles chronology
"Rise"
(2019)		 "Violeta"
(2019)		 "Buenos Aires"
(2019)
Music video
"Violeta" on YouTube

Composition

"Violeta" is a pop track with tropical house beats and a future bass intro, inspired by the story "The Happy Prince" lyrically.[1][4] It is described by Jeff Benjamin of Billboard as having "a color and floral theme as the ladies try to conjure and coax a lover into opening up to them like a flower on the verge of blooming".[5] It offers a more uptempo and choreography-focused than the previous Korean song "La Vie en Rose". Jack Wannan of LWOS Life praised the song as "[an] amazing production".[6]

Commercial performance

In South Korea the song peaked at number 18 which making it the group's lowest charting single on the Gaon Digital Chart. On the K-Pop Hot 100 the song peaked at number five making it the group's highest charting song on the chart. On the US World chart the song peaked at number 8 becoming their second top 10 hit. Despite being a Korean single the song was successful in Japan too peaking at number 13 on the Billboard Japan Hot 100.

Music video

The music video for "Violeta" was released on April 1, 2019.[7] Directed by Digipedi, the video gives a "vibrant and nature-themed imagery [...] featuring meadow flowers, glowing prisms, splashing water and more aesthetically pleasing designs".[5]

As at July 11, 2019, the music video achieves more than 40 million views.[8] Off the Record released a special video in commemoration of achieving 40 million views.[9]

Personnel

Credits adapted from the liner notes of Heart*Iz.[10]

Charts
Chart (2019) Peak
position
Japan (Japan Hot 100)[11] 13
South Korea (Gaon)[12] 18
South Korea (K-pop Hot 100)[13] 5
US World Digital Songs (Billboard)[14] 8

Accolades

Music program wins
Program Date Ref.
M Countdown (Mnet) April 11, 2019 [15]
April 18, 2019 [16]
The Show (SBS MTV) April 9, 2019 [17]
April 16, 2019 [18]
Show Champion (MBC Music) April 10, 2019 [19]
April 17, 2019 [20]
Music Bank (KBS) April 12, 2019 [21]

See also

References
  1. "IZ*ONE Calls You Their "Violeta"". The Kraze Magazine. April 2, 2019. Retrieved July 12, 2019.
  2. "Violeta by Iz*One on Apple Music". Apple Music. Retrieved June 20, 2019.
  3. Ahn, Sung-mi (April 2, 2019). "IZ*ONE returns with new flower-themed album". K-pop Herald. Retrieved July 12, 2019.
  4. "IZone shows special love for fans through 'Violeta'". OSEN on VLive. April 2, 2019. Retrieved July 12, 2019.
  5. "IZ*ONE Return to the K-Pop Scene With Vibrant 'Violeta' Video: Watch". Billboard. April 1, 2019. Retrieved July 12, 2019.
  6. "IZ*ONE Makes Powerful Comeback With HEART*IZ and "Violeta" Title Track – Album Review". LWOS Life. April 2, 2019. Retrieved July 12, 2019.
  7. "IZ*ONE Drops Gorgeous Music Video For 'Violeta' & Fans Can't Get Enough — Watch". HollywoodLife. April 1, 2019. Retrieved July 12, 2019.
  8. "아이즈원, '비올레타' MV 4천만뷰 자축 "스페셜 영상 기대해주세요"". Top Star News (in Korean). July 11, 2019. Retrieved July 12, 2019.
  9. "아이즈원, 4000만뷰 돌파 기념 스페셜 영상 공개". Sports Worldi (in Korean). July 20, 2019. Retrieved July 24, 2019.
  10. Off the Record (2019). Heart*Iz (liner notes). Iz*One. South Korea: Off the Record Entertainment.
  11. "Billboard Japan Hot 100". Billboard Japan (in Japanese). Retrieved June 20, 2019.
  12. "Digital Chart – Week 14 of 2018". Gaon Chart (in Korean). March 31 – April 6, 2019. Retrieved June 20, 2019.
  13. "Billboard K-pop Hot 100". Billboard Korea (in Korean). Retrieved June 20, 2019.
  14. "World Digital Song Sales". June 20, 2019.
  15. "'엠카' 아이즈원, 모모랜드 꺾고 1위…선미 '누아르' 최초공개·밴디트 데뷔[종합]". X Sports News (in Korean). April 11, 2019. Retrieved April 11, 2019.
  16. "'엠카운트다운' 아이즈원, 2주 연속 1위…국내 최초 방탄소년단 컴백 무대까지". Hankook Ilbo (in Korean). April 18, 2019. Retrieved July 12, 2019.
  17. "'더쇼' 아이즈원, 컴백 9일 만에 '비올레타' 1위…깜찍 제비 분장 공약". Sports Chosun (in Korean). April 10, 2019. Retrieved April 11, 2019.
  18. "아이즈원, '더쇼' 2주 연속 1위…음악방송 5관왕". Sports DongA (in Korean). April 17, 2019. Retrieved April 17, 2019.
  19. "'쇼챔피언' 아이즈원, '비올레타'로 1위 "위즈원 감사" [종합]". X Sports News (in Korean). April 10, 2019. Retrieved April 11, 2019.
  20. "'쇼챔피언' 아이즈원, 2주 연속 정상…슈퍼주니어 D&E 컴백 무대". Hankook Ilbo (in Korean). April 17, 2019. Retrieved April 17, 2019.
  21. "아이즈원, '뮤직뱅크' 첫 1위 '4관왕'.."팬들의 넘치는 사랑 덕분" 울먹[종합]". OSEN (in Korean). April 12, 2019. Retrieved April 17, 2019.
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