Volkswagen Beetle (A5)

Coupé

Convertible

Rallycross Supercar

On 22 November 2010, on the final episode of the Oprah's Favorite Things special, Oprah Winfrey and Volkswagen announced every audience member that day would receive one of the Beetles upon its release in 2011. VW staff gave the audience their special keys to the car.[9] This was followed by a teaser commercial during Super Bowl XLV in February 2011.

To celebrate the global reveal, VW partnered with MTV, to make a debut on three continents on 18 April. The reveal began in Shanghai, China with a MTV Sound System celebration hosted by MTV VJs, followed by MTV World Stage events in Berlin and New York City.[10]

On 18 April 2011, the 2012 model was unveiled as the Volkswagen Beetle, dropping the word "New" from its name. It debuted at the 14th Auto Shanghai and the New York International Auto Show.

During the marketing campaign at Mexico, it was advertised as "The new Vocho" (oddly in English) in the "Das Auto" marketing campaign.

The new model retains the front-engine, front-wheel-drive layout of the New Beetle, while improving interior packaging with more room in the rear.[11] Four-cylinder engine options for the European market are expected to include 1.2-litre (77 kW (105 PS; 103 bhp)), 1.4-litre (118 kW (160 PS; 158 bhp)) and 2.0-litre (147 kW (200 PS; 197 bhp)) TSI petrol engines, and 1.6-litre (78 kW (106 PS; 105 bhp)) and 2.0-litre (103 kW (140 PS; 138 bhp)) TDI diesel engines. In addition to the 2.0-litre TSI and TDI engines, base North American Beetles were originally fitted with a (125 kW (170 PS; 168 bhp)) straight-five engine (engine code CBTA/CBUA) earlier used on the Golf and Jetta.[4][11][12] From 2015 onward, the 2.5L straight-five was phased out in favor of a 1.8L four-cylinder TSI of comparable horsepower ratings but improved torque ratings over the straight-five.

All engines for this model are offered with an option of a six-speed manual transmission or the option of a dual-clutch DSG automatic. In the United States, transmissions on petrol models come with either a five-speed manual or optional six-speed automatic on 2.5/1.8T models, while on the diesel models there is the option of a DSG six-speed dual-clutch transmission.[12]

VW Beetle Turbo Black

Interior

Black Turbo launch edition

The first special edition of the 2012 Beetle is the Black Turbo launch edition. It was limited to 600 cars on the U.S. market and will be the first car available through Volkswagen’s new Vehicle Pre-Order program.[13]

Turbo Black

A Beetle Turbo Black made an appearance at the 30th annual Wörthersee Treffen in June 2011 in Reifnitz, Austria. It was located on the floating barge showcase at the entrance to the show. Other cars on the barge included a Reifnitz Edition GTI and the Touareg Racer.

e-Bugster at Geneva, 2012

e-Bugster

The e-Bugster was a concept vehicle shown at the North American International Auto Show in January 2012; it is a battery-electric vehicle using a 85 kW (114 hp; 116 PS) motor[14] drawing from a 28.3 kW-hr lithium ion traction battery, for a range of 110 miles (180 km). It previewed the styling for an anticipated convertible edition of the A5; compared to the conventional Beetle, the e-Bugster was 30 mm (1.2 in) wider and the roof was 90 mm (3.5 in) shorter. Unlike other new Beetles, the E-Bugster is a two-seater, true to its Speedster styling, instead of 2+2.[15] Volkswagen allowed journalist Damon Lavrinc to drive the prototype and explained the powertrain components were taken from the contemporary e-Golf that shared the VW PQ35 platform, produced for the California market. Top speed was limited to 30 mph (48 km/h) for the test drive.[16]

Fender Edition

In 2012, Volkswagen partnered with Fender Musical Instruments Corporation to release a limited edition Beetle for the 2013 model year. The Beetle Fender Edition uses the Beetle Turbo's front fascia and the 2.5L model's 18" disc wheels. Unique exterior features consist of Fender badges and chrome side mirror covers. The interior features a sunburst dashboard panel that pays homage to the Fender Stratocaster, a 400 watt premium audio system with nine speakers, an LCD screen, and a 10-channel amplifier.[17]

Xbox special edition

In January 2013, an official Xbox special edition was released. It uses the straight-five 2.5 L (170 hp) and comes in three different colors: Black, White and Silver all of them with the characteristic Xbox colors, panoramic sunroof, rear spoiler and 18" rims. This special edition was available only for the Mexican market.[18]

GSR Limited Edition

In February 2013 at the Chicago Auto Show, Volkswagen introduced the Beetle GSR Limited Edition.[19] It is painted in yellow and black and only 3,500 will be produced, half of which will be sold in the United States, the other half in Europe. This special edition is modelled after the original 1973 special edition Super Beetle dubbed the GSR or, Gelb Schwarz Renner, Yellow Black Racer in English. It was also the only Volkswagen that was offered with a factory boost gauge. The new GSR comes with Volkswagen's new 2.0l turbo four cylinder, this time making an extra 10 horsepower for a total of 210 hp (157 kW).[20]

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  VW Beetle GSR at the 2013 Frankfurt Motor Show

R-Line

Volkswagen has started production of a new R-Line Beetle. This new, limited edition trim level comes equipped with the new 210 hp gen3 turbo four, new front fascia and a metal dash plate finished off with 'R' badging all around. Along with increased performance, the new engine is expected to get about 8% greater fuel economy, or around 1–2 more miles per gallon. The engine will be fitted to all Volkswagens that currently use the gen2 2.0l turbo four.[21]

Dune

A version with a rugged off-road look called the 'Beetle Dune' went on sale in 2016. Although four-wheel drive is not available, the car's suspension has been raised by 1.4 centimetres (0.55 in) and an exclusive yellow colour is available as an option.[22][23]

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  VW Beetle Dune
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  VW Beetle Dune

#PinkBeetle

A version with pink accent and exclusive pink color[24]

53 Edition

A version with red, white and blue stripes running from front to back vertically and 53s on the doors, hood and trunk, made to resemble the paint job of Herbie The Love Bug, was sold exclusively in Spain.[25]

Final Edition

The Final Edition is the final version of the model sold in 2019 with two colors that were tributes to past Beetle models: Safari Uni Beige and Stonewashed Blue. Three other colors offered are Platinum Grey, Pure White, and Deep Black Pearl. The Final Edition came in both coupe and convertible body styles. There are two trims: SE and SEL.[26]

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  VW Beetle Final Edition

The previous generation New Beetle Convertible was sold alongside the Beetle Coupe (A5) in 2012. An all-new A5 based Beetle Convertible replaced the New Beetle Convertible for the 2013 model year.