WHOL

WHOL (1600 kHz) is a commercial AM radio station in Allentown, Pennsylvania. The station is owned by Victor Martinez's Hispanic Broadcasting Radio and airs a rhythmic contemporary radio format. It is simulcast with co-owned AM 1400 WEST Easton, Pennsylvania. The studios and transmitter are on Colorado Street in Allentown.[1]

WHOL
CityAllentown, Pennsylvania
Broadcast areaLehigh Valley
Frequency1600 kHz
BrandingLoud 106.9/99.5
SloganThe Lehigh Valley's Hip-Hop Station
Programming
FormatRhythmic contemporary (simulcast of 1400 WEST)
Ownership
OwnerHispanic Broadcasting Radio
(WP Broadcasting, LLC)
WEST
History
First air date
1948 (1948) (at 1230 kHz)
Former frequencies
1230 kHz (1948-1955)
Call sign meaning
HOLa (former branding; means "hello" in Spanish)
Technical information
Licensing authority
FCC
Facility ID36987
ClassD
Power1,000 watts day
56 watts night
Transmitter coordinates
40°35′33″N 75°28′42″W
Translator(s)106.9 W295CR (Allentown)
Links
Public license information
Profile
LMS
WebcastListen Live
Websiteloud995.com

WHOL is powered at 1,000 watts by day. But to protect other stations on 1600 AM, it reduces power at night to 56 watts. It uses a directional antenna at all times. Programming is also heard on 99 watt FM translator W295CR at 106.9 MHz.[2]

History

WHOL signed on the air at 1230 AM, on September 5, 1948.[3] It was a CBS Radio Network affiliate, bringing CBS programming to the Allentown area, including dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio."

Founded by the Allentown Broadcasting Corporation, the station was granted its construction permit in 1946. A suit was immediately brought by a competing applicant, Easton Publishing Co., owner of the daily Easton Express newspaper, charging that the Federal Communications Commission (FCC) erred in granting a fourth license to Allentown while Easton had only one radio frequency. The FCC reversed its decision in favor of the newspaper. The case eventually reached the U.S. Supreme Court, which in 1955 ruled the FCC had acted properly.[4] The Express was subsequently awarded the 1230 AM frequency for a new full-time station, WEEX, while WHOL moved to 1600 AM as a daytime only operation. Currently, WHOL operates full-time with reduced wattage at night.

For much of the 2000s and 2010s, it aired a Spanish language Tropical Music format simulcast with 1400 WEST Easton.

During 2014, WHOL changed is image from "Hola Radio" to "La Ola Radio" and added a translator, W258BM, that allows the station to also be heard on FM radio at 99.5.

On January 1, 2017, at the stroke of Midnight, WHOL, WEST, and W258BM rebranded as "Mega 99.5".[5][6]

On October 19, 2020, WHOL split from its simulcast with WEST and changed its format to syndicated conservative talk, branded as "106.9 The Talk".[7]

77 days later, on January 5, 2021, WHOL dropped its conservative talk format and began stunting with a heartbeat, interspersed with a voice saying "It's coming! It's almost here! Very soon!". The next day, WHOL flipped to a Rhythmic Contemporary format as "Loud 106.9/99.5", once again simulcasting WEST. [8]

See also

References
  1. Radio-Locator.com/WHOL
  2. [Radio-Locator.com/W295CR
  3. "WHOL Allentown, Pa. Is New CBS Member" (PDF). Broadcasting. September 13, 1948. Retrieved 2015-01-07.
  4. "Federal Communications Commission v. Allentown Broadcasting Corp" (pdf). New York Law School. June 6, 1955. Retrieved 2015-04-15.
  5. WHOL/WEST Relaunches as Mega 99.5 Radioinsight - January 4, 2017
  6. WHOL Relaunches as Mega 99.5 Format Change Archive - January 4, 2017
  7. The Talk 106.9 Debuts In The Lehigh Valley Radioinsight - October 20, 2020
  8. WHOL Stunting in Allentown Radioinsight - January 5, 2021
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