WLRS (AM)

WLRS (1570 AM, "La Poderosa") is a radio station broadcasting a Spanish music format.[1] Licensed to New Albany, Indiana, United States. Currently owned by New Albany Broadcasting Co., Inc.[2]

WLRS
CityNew Albany, Indiana
Broadcast areaLouisville, Kentucky
Frequency1570 kHz
BrandingLa Poderosa
SloganEl Poder de Kentuckiana
Programming
FormatSpanish
Ownership
OwnerNew Albany Broadcasting Co., Inc.
WKYI, WLRT
History
First air date
June 15, 1949 (as WLRP)
Former call signs
WLRP
WOWI
WHEL (1949-1978)
WOBS (1978-1992)
WZCC (1992-1995)
WXLN (1995-2003)
WLBJ (2003-2005)
WWSZ (2005-2008)
WNDA (2008-2016)
Technical information
Facility ID14553
ClassB
Power1,500 watts day
233 watts night
Transmitter coordinates
38°19′40.00″N 85°46′56.00″W
Translator(s)101.9 MHz (W270CR)
Repeater(s)1600 kHz WKYI
Links
WebcastListen Live
Websitepoderky.coronaspanishmedia.com

This station is where former NPR news host and current Sirius XM/PRI talk host Bob Edwards began his broadcast career in 1968.[3][4]

On September 26, 2011, WNDA changed their format to news/talk, branded as "NewsTalk 1570".

On May 25, 2015, WNDA changed their format to Spanish, branded as "La Poderosa" ("The Powerful One" in Spanish).

On June 3, 2016, WNDA changed their call letters to WLRS.

References

  1. "Station Information Profile". Arbitron. Winter 2010. Retrieved 2010-02-20.
  2. "WLRS Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-02-20.
  3. University Of Louisville Retrieved 2010-12-22
  4. Bob Edwards blog Retrieved 2010-12-22

W270CR in the FCC's FM station database


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