WUPK

WUPK (94.1 FM) is a radio station based in the Upper Peninsula of Michigan licensed to Marquette, Michigan. The stations broadcast a soft adult contemporary format brand as 94.1 The Breeze.

WUPK
CityMarquette, Michigan
Broadcast area
Frequency94.1 MHz
Branding94.1 The Breeze
Programming
FormatSoft AC
Ownership
OwnerSovereign Communications
History
First air date
1992
Call sign meaning
WUPK:
Upper Peninsula's K-Rock (previous branding)
Technical information
Facility ID64025
ClassA
ERP4,400 watts
HAAT116 meters

WUPK signed on as a simulcast of WIMK in the 1990s, and by the 2000s, the station adopted the name "Classic Rock: The Bear", joining Northern Star's existing group of Northern Michigan stations with this branding, though their programming was not part of that specific network of stations, and aired its own music rotation.

Following the stations' sale from Northern Star Broadcasting to Sovereign Communications in 2010, WUPK broke their simulcast and re-imaged as "94 Rock" accordingly, adopting similar identities, logos, and playlists as Rock 101, Sovereign's existing active rock station in Sault Ste. Marie, Michigan at WSUE 101.3 FM. WUPK/WIMK DJ Nikki "At Night" Peterson currently provides pre-recorded station bumpers for WSUE's nighttime music rotation.

In July 2020, WUPK changed their format from active rock to soft adult contemporary, branded as "94.1 The Breeze".[1]

(WUPK's logo under "The Bear" branding)

References
  1. Two Marquette Radio Stations Change Format Ahead of Sale Northpine.com - July 8, 2020

Sources


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