WYBB

WYBB (98.1 FM, "98 Rock") is a mainstream rock music formatted radio station in Charleston, South Carolina.[1] The station is licensed by the Federal Communications Commission (FCC) to Folly Beach and broadcasts with an effective radiated power (ERP) of 23 kW on 98.1 FM. The station's studios are located in Charleston due west of downtown (west of the Ashley River) and the transmitter site is in Mount Pleasant.

WYBB
CityFolly Beach, South Carolina
Broadcast areaCharleston and the Lowcountry
Frequency98.1 MHz
Branding98 Rock
SloganCharleston's Best Rock
Programming
FormatMainstream Rock
Ownership
OwnerL.M.Communications Of South Carolina, INC.
WCOO
History
First air date
July 4, 1988
Technical information
Facility ID36139
ClassC2
ERP23,000 watts
HAAT199 meters
Transmitter coordinates
32°47′56.00″N 79°53′50.00″W
Links
WebcastListen Live
Websitemy98rock.com

Station history

98.1 signed on July 4, 1988, as WYBB with an Album Rock format known as "98 Rock". The station took on a more classic rock sound in the 1990s. 98 Rock was able to hold its own against newcomer classic rock station WRFQ throughout the 1990s. DJs of the 1990s included T.K. O’Grady, Tim Stevens, Bobby Collins, and Danger Dan Elm. Charlie Kendall the creator of MetalShop was the PD in the mid 1990s.

On April 23, 2002, 98 Rock dropped John Boy and Billy for Howard Stern after WAVF dropped Stern.[2] After several years, program director Mike Allen said Stern's show was number one with men 25–54. He also said that despite problems other stations had, advertisers were supporting Stern, and that the station used a system of delays to guard against inappropriate material.[3]

On January 1, 2004, the station stunted with a montage of songs and clips for a day as "Sound Effects Radio". Clips of sound effects were played from 12 Midnight New Years Day until 6am on January 2, 2004. At 6 a.m., Stern came on with announcements that a big change was coming at 10 a.m. At 10 a.m. the montage was "fired" by a sound clip of Donald Trump saying the phrase "You're Fired" from "The Apprentice" TV show and "98X" was born. The first song on the air was "Guerrilla Radio" from Rage Against the Machine.

On October 18, 2010, Bubba The Love Sponge began airing daily weekdays from 6-10 a.m.[4] and 98X rebranded to 98 Rock.

References
  1. "Station Information Profile". Arbitron.
  2. Findlay, Prentiss (2002-04-24). "Shock jock Howard Stern bumps 'John Boy & Billy'". Post and Courier. Retrieved 2010-07-08.
  3. Findlay, Prentiss (2004-02-27). "Stern steamed about radio censorship". Post and Courier. Retrieved 2010-07-08.
  4. "Bubba The Love Sponge ®". radiohottalk.com. Retrieved 2012-02-19.


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