Wakaberry

The founders, inspired by the growing “Froyo” industry around the world, saw an opportunity to bring the concept to the South African market. Wakaberry was the first self-service, pay-per weight yoghurt store in South Africa. The name Wakaberry was derived from the 2010 FIFA World Cup song "Waka Waka (This Time for Africa)".

Initially, Wakaberry stores were owner-owned until its first franchised store, Wakaberry Lonehill, was opened in 2012. Originally, the brand was not set out to be a franchise; this developed due to customer demand and resulted in the franchise becoming one of the fastest-growing companies in the country. In March 2014, restaurant franchise group Famous Brands acquired a 70% stake in the Wakaberry Frozen Yoghurt Bar business, for an undisclosed sum.[2] This acquisition has set in motion the extension of the company's name, with planned worldwide expansion.[3] Famous Brands chief executive Kevin Hedderwick stated that the acquisition of the company would help the further growth of some of the country's most famous family restaurants, Wimpy and Steers,[4] and their goal of becoming a complete food service provider.[5] On July 26, 2014, the company celebrated the country's first 'National Frozen Yogurt Day', which allowed the first 200 customers through each of the 36 stores' doors to receive a special limited edition spoon. A smartphone application and two new flavors were released on the same day.[6]