We're Only in It for the Money

While filming Uncle Meat, Frank Zappa recorded in New York City for a project called No Commercial Potential, which ended up producing four albums: We're Only in It for the Money, a revised version of Zappa's solo album Lumpy Gravy, Cruising with Ruben & the Jets and Uncle Meat, which served as the soundtrack to the film of the same name, which finally saw a release in 1987, albeit in incomplete form.[1]

Zappa stated, "It's all one album. All the material in the albums is organically related and if I had all the master tapes and I could take a razor blade and cut them apart and put it together again in a different order it still would make one piece of music you can listen to. Then I could take that razor blade and cut it apart and reassemble it a different way, and it still would make sense. I could do this twenty ways. The material is definitely related."[1]

As the recording sessions continued, the Beatles released their acclaimed album Sgt. Pepper's Lonely Hearts Club Band. In response to the album's release, Zappa decided to change the album's concept to parody the Beatles album, because he felt that the Beatles were insincere and "only in it for the money".[2] The Beatles were targeted as a symbol of Zappa's objections to the corporatization of youth culture, and the album served as a criticism of them and psychedelic rock as a whole.[2]

Band member Ray Collins had left the Mothers before the New York recording sessions took place, but later rejoined when the band was recording the doo-wop songs that formed the album Cruisin' with Ruben & the Jets.[2] Gary Kellgren was hired as an engineer for the project, and subsequently wound up delivering whispered pieces of dialogue that linked segments of We're Only in It for the Money.[3] During the recording sessions, Verve requested that Zappa remove a verse from the song "Mother People". Zappa complied, but reversed the recording and included the backwards verse as part of the dialogue track "Hot Poop", concluding the album's first side,[4] but this would be removed by Verve themselves on subsequent represses of their own. Also censored on all copies was the Lenny Bruce reference in "Harry, You're A Beast",[5] and a spoken segment of "Concentration Moon" in which Kellgren called the Velvet Underground "as shitty a group as Frank Zappa's group".[6]

While recording We're Only in It for the Money, Zappa discovered that the strings of Apostolic Studios' grand piano would resonate if a person spoke near those strings. The "piano people" experiment involved Zappa having various speakers improvise dialogue using topics offered by Zappa. Various people contributed to these sessions, including Eric Clapton, Rod Stewart and Tim Buckley.[7] The "piano people" voices primarily consisted of Motorhead Sherwood, Roy Estrada, Spider Barbour, All-Night John (the manager of the studio) and Louis Cuneo, who was noted for his laugh, which sounded like a "psychotic turkey".[6]

During the production, Zappa experimented with recording and editing techniques which produced unusual textures and musique concrète compositions; the album featured abbreviated songs interrupted by segments of dialogue and unrelated music which changed the continuity of the album.[8] Segments of orchestral music included on the album came from a solo orchestral album by Zappa previously released by Capitol Records under the title Lumpy Gravy in 1967.[3] MGM claimed that Zappa was under contractual obligation to record for them, and subsequently Zappa re-edited Lumpy Gravy, releasing a drastically different version on Verve Records, after the release of We're Only in It for the Money. The artwork of Lumpy Gravy identified it as "phase 2 of We're Only in It for the Money", while We're Only in It for the Money was identified in its artwork as "phase one of Lumpy Gravy", alluding to the conceptual continuity of the two albums.[3]

For some pressings of the album, MGM censored several tracks without Zappa's knowledge, involvement or permission.[3][9] On the song "Absolutely Free", the line "I don't do publicity balling for you anymore" was edited by MGM to remove the word "balling", changing the meaning of the sentence.[3] Additionally, on "Let's Make the Water Turn Black", the line "and I still remember Mama, with her apron and her pad, feeding all the boys at Ed's Cafe" was removed.[9] Zappa later learned that this line was censored because an MGM executive thought that the word "pad" referred to a sanitary napkin, rather than a waitress's order pad.[9] The Kellgren dialogue segment in "Concentration Moon" was also re-edited, making it seem that he was calling the Velvet Underground "Frank Zappa's group." Zappa later declined to accept an award for the album upon being made aware of the censorship, stating "I prefer that the award be presented to the guy who modified this record, because what you're hearing is more reflective of his work than mine."[9]

In his lyrics for We're Only in It for the Money, Zappa speaks as a voice for "the freaks—imaginative outsiders who didn't fit comfortably into any group", according to AllMusic writer Steve Huey.[8] Subsequently, the album satirizes hippie culture and left-wing politics, as well as targeting right-wing politics, describing both political sides as "prisoners of the same narrow-minded, superficial phoniness."[4][8][10]

Zappa later stated in 1978, "hippies were pretty stupid. [...] the people involved in [youth] processes [...] are very sensitive to criticism. They always take themselves too seriously. So anybody who impugns the process, whether it's a peace march or love beads or whatever it is – that person is the enemy and must be dealt with severely. So we came under a lot of criticism, because we dared to suggest that perhaps what was going on was really stupid."[2]

Another element of the album's lyrical content came from the Los Angeles Police Department's harassment and arrests of young rock fans, which made it difficult for the band to perform on the West Coast, leading the band to move to New York City for better financial opportunities.[2] Additionally, Zappa made reference to comedian Lenny Bruce; the song "Harry, You're A Beast" quotes Bruce's routine "To Is A Preposition, Come Is A Verb".[5]

The song "Flower Punk" parodies the garage rock staple "Hey Joe", and depicts a youth going to San Francisco to become a flower child and join a psychedelic rock band.[11] Additionally, the track makes a reference to "Wild Thing", one of the songs that defined the counterculture of that period. The rhythmic pattern of "Flower Punk" is complex, consisting of 4 bars of a fast 5 (2-3), followed by 4 bars of 7 (2-2-3).[12]

The intended front cover of the album was a notorious parody of the Beatles' Sgt. Pepper's Lonely Hearts Club Band. At the insistence of the record company, the image became part of the gatefold sleeve. Photograph by Jerry Schatzberg.

Zappa's art director Cal Schenkel and Jerry Schatzberg photographed a collage for the album cover, which parodied the Beatles' Sgt. Pepper's Lonely Hearts Club Band. Zappa spent US$4,000 (equivalent to $29,400 in 2019) on the photo shoot, which he stated was "a direct negative" of the Sgt. Pepper album cover. "[Sgt. Pepper] had blue skies ... we had a thunderstorm."[2] Jimi Hendrix, a friend of Zappa, took part in the photo shoot, standing where a wax sculpture of Sonny Liston had appeared on the Beatles album cover.[2]

Zappa phoned Paul McCartney, seeking permission for the parody. McCartney told him that it was an issue for business managers,[2][3][6] but Zappa responded that the artists themselves were supposed to tell their business managers what to do.[3][6] Nevertheless, Capitol objected, and the album's release was delayed for five months.[3][13] Verve decided to package the album with inverted cover artwork, placing the parody cover as interior artwork (and the intended interior artwork as the main sleeve) out of fear of legal action.[2][4] Zappa was angered over the decision; Schenkel felt that the Sgt. Pepper parody "was a stronger image" than the final released cover.[2]

The album was released on March 4, 1968, by Verve Records. It peaked at number thirty on the Billboard 200.

In 1984, Zappa prepared a remix of the album for its compact disc reissue and the vinyl box set The Old Masters I. The remix reinstated audio that had been censored by Verve, as well as the original "Mother People" verse.[6] It also featured new rhythm tracks recorded by bassist Arthur Barrow and drummer Chad Wackerman. Zappa would later do the same with Cruising with Ruben & the Jets, stating "The master tapes for Ruben and the Jets were in better shape, but since I liked the results on We're Only in It for the Money, I decided to do it on Ruben too. But those are the only two albums on which the original performances were replaced. I thought the important thing was the material itself."[1]

Lumpy Gravy was also remixed by Zappa, but not released at the time.[2] After the remixing was announced, a $13 million lawsuit was filed against Zappa by Jimmy Carl Black, Bunk Gardner and Don Preston, who were later joined by Ray Collins, Art Tripp and Motorhead Sherwood, increasing the claim to $16.4 million, stating that they had received no royalties from Zappa since 1969.[1]

Zappa would later prepare a CD of the original stereo mix released by Rykodisc in 1995. Unlike the remix, this retained the censorship applied to "Concentration Moon," "Harry You're A Beast" and "Mother People" on the original releases.[14]

The audio documentary box set The Lumpy Money Project/Object chronicles the production of We're Only in It for the Money, including the orchestral version of Lumpy Gravy, a 1968 mono mix of We're Only in It for the Money and 1984 remixes of We're Only in It for the Money and the reedited Lumpy Gravy album, as well as additional material from the original recording sessions.

Professional ratings

Review scores
Source	Rating
AllMusic	[8]
Chicago Tribune	[15]
Encyclopedia of Popular Music	[16]
Entertainment Weekly	A[17]
The Great Rock Discography	8/10[18]
MusicHound Rock	[19]
Q	[20]
The Rolling Stone Album Guide	[21]
Tom Hull	B−[22]
The Village Voice	A[23]

Barret Hansen praised the album in an April 1968 review for Rolling Stone.[2] He felt it was the most "advanced" rock album released up to that date, though not necessarily the "best"; he compared Zappa with the Beatles, and felt that the wit and sharpness of Zappa's lyrics was more intelligent, but unless one were to adopt a utilitarian view, he would not deny the beauty of the Beatles music. He concluded that while the initial listening may be significantly profound, due to the reliance on shock, subsequent listening may be reduced in value; and he returns to a comparison with the Beatles, in which he feels that Zappa has the greater musical genius, but is less comfortable to listen to.[24] In 2012, Uncut described the album as a "satirical psych-rock gem".[25]

All tracks are written by Frank Zappa.

The Mothers Today (as of 1967)

• Frank Zappa – guitar, piano, lead vocals & editing
• Jimmy Carl Black – drums, trumpet, vocals, Indian of the group
• Roy Estrada – electric bass, vocals, asthma
• Billy Mundi – drums, vocals, yak & black lace underwear
• Don Preston – retired
• Bunk Gardner – all woodwinds, mumbled weirdness
• Ian Underwood – piano, woodwinds, wholesome
• Euclid James "Motorhead" Sherwood – road manager, baritone saxophone, soprano saxophone, all purpose weirdness & teen appeal

(Note: subsequent CD releases of this album contain a paragraph on the sleeve titled "The Last Word," explaining that the Mothers band pictured on the album was not the band that played the music, and in fact all musical duties on the album were performed by Frank Zappa, Ian Underwood, Roy Estrada and Billy Mundi. Jimmy Carl Black, Don Preston, Bunk Gardner and Euclid James "Motorhead" Sherwood were all featured in some capacity on the record.)

Additional personnel

• Suzy Creamcheese (Pamela Zarubica) – telephone voice
• Pamela Zarubica – vocals
• Dick Barber – Snorks
• Eric Clapton – Male speaking part in "Are You Hung Up?" and "Nasal Retentive Calliope Music."
• Gary Kellgren – "the one doing all the creepy whispering" (i.e., interstitial spoken segments)
• Spider Barbour – vocals
• Dick Kunc – "cheerful interruptions" vocal
• Vicki Kellgren – additional telephone vocals
• Ronnie Williams – backwards voice
• Sid Sharp – conductor (under Frank Zappa's supervision) of the "Abnuceals Emuukha Electric Symphony Orchestra and Chorus" on "Absolutely Free", "Mother People" and "The Chrome Plated Megaphone of Destiny"

Production

• Producer: Frank Zappa
• Executive producer: Tom Wilson
• Engineers: Gary Kellgren, Dick Kunc
• Remixing: Dick Kunc
• Editing: Dick Kunc, Frank Zappa
• Arranger: Frank Zappa
• Concept: Frank Zappa
• Art direction: Cal Schenkel
• Design: Cal Schenkel
• Artwork: Cal Schenkel
• Photography: Jerry Schatzberg
• Fashion advisor: Tiger Morse
• Wardrobe: Billy Mundi