We Call It Acieed

The video features D Mob and singing in front of people with yellow masks in the shapes of triangles, squares and circles, with the occasional mask of an eye. The song involves Haisman chanting "Acieed" through the entire video. [5] The yellow smiley face icon had recently been adopted as a symbol of the acid house scene.

The original music video only lasted approximately two minutes long, as the record label FFRR did not think the song would be a hit and chose not to spend further money. Many years later, an unofficial edit of the video was made, stretching the length out to the full 3 minutes and 14 seconds of the radio version by repeating certain parts.

Because the song seemed to be condoning drug use (despite Danny D's claim that the song was about the music and points that out in the lyrics; Poku also notes that he does not smoke, drink, or take drugs), in October 1988,[6] the BBC removed the song from their playlists.[7] The decision to ban the song came especially after Caron Keating and a smiley face T-shirted Steve Wright enthusiastically introduced the video for the song on the 20 October 1988 edition of Top of the Pops during an acid house backlash from tabloids, and this lead for an absence of any records that referenced acid house on the show until "Stakker Humanoid" by Humanoid two months later.[8]

The track was used as a plot device on the BBC soap EastEnders in 2018.[9]

• List of number-one dance singles of 1989 (U.S.)