We TV

We TV (stylized as WE tv) is an American pay television channel. It is oriented mainly towards lifestyle and entertainment programming, primarily targeting women. "WE" was formerly used as an abbreviation of "Women's Entertainment", although this was downplayed in a 2014 rebranding in order to focus more upon "shared experiences".

This article is about the American television channel. For Wetv streaming service, see Tencent Video.
We TV
CountryUnited States
Broadcast areaNationwide
HeadquartersNew York City
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerAMC Networks
Sister channelsAMC
BBC America
IFC
Sundance TV
History
LaunchedSeptember 1, 1997 (1997-09-01)
Former namesRomance Classics (1997–2000)
WE: Women's Entertainment
(2000–2006)
Links
Websitewww.wetv.com
Availability
Cable
Available on most cable providersChannel slots vary on each system
Satellite
Orby TVChannel 133
Dish NetworkChannel 128
DirecTVChannel 260
IPTV
Verizon FiOSChannel 149 (SD)
Channel 649
AT&T U-verseEast Coast Feed:
Channel 372 (SD)
Channel 1372 (HD)
West Coast Feed:
Channel 373 (SD only)
Streaming media
fuboTVInternet Protocol television
PhiloInternet Protocol television
YouTube TVInternet Protocol television
Sling TVInternet Protocol television

As of February 2015, approximately 85.2 million American households (73.2% of households with television) received We TV.[1] In March 2015 they announced it would soon begin making its channels available to cord cutters, including AMC, BBC America, IFC, Sundance TV, and We TV.[2][3][4]

History

As Romance Classics (1997–2001)

We TV was originally known as Romance Classics when it launched on September 1, 1997 under the ownership of what was then the Cablevision Systems Corporation-controlled Rainbow Media. It was originally a movie channel focusing mostly on romantic dramas and comedies, and television miniseries; similar to the original format of AMC (as American Movie Classics), the channel initially broadcast its films commercial-free.[5]

Format change as We TV (2001–2014)

This format was abandoned on January 1, 2001, when the channel was relaunched as WE: Women's Entertainment, taking on an ad-supported general entertainment format. In 2006, the channel was renamed We TV.[6] The channel aired the first three seasons of the popular Logie Award-winning Australian television series McLeod's Daughters, but dropped the show in April 2006. The channel's format then shifted towards reality shows, with several having topics related to weddings (such as Bridezillas, Big Easy Brides and My Fair Wedding with David Tutera).[7] Other popular shows on the included Secret Lives of Women, The Locator and Amazing Cakes.

In January 2011, We TV confirmed that it had signed Toni Braxton for a reality series, entitled Braxton Family Values, which is marketed as one of the flagship shows. To prepare for a new show lineup, We TV also gave the AMC a new logo and marketing tagline: "Life As WE Know It".[8] In March 2012, We TV confirmed that the AMC had ordered 14 episodes of Kendra on Top, a reality show following the lives of Kendra Wilkinson and Hank Baskett, who previously appeared in the E! reality series Kendra. Kendra said the show focuses on "motherhood, parenthood, and wife hood".[9] Kendra On Top premiered on June 5, 2012.[10]

Rebranding (2014–present)

In June 2014, the AMC unveiled a new logo, dropping the "Women's Entertainment" tagline. AMC president Marc Juris explained that while the AMC was to remain "a leading destination for women on television and online", the goal of the new branding was to broaden the focus on the word "we" as representing shared experiences, describing it as "a powerful and universal theme which drives connection, conversation, collaboration and community".[11] As part of the rebranding, the AMC also announced its first original scripted series, The Divide, which was originally pitched for sister AMC, and was canceled after its first season.[12][13]

Current programming

Unscripted

Acquired Unscripted
  • Beyond the Pole
  • The Real Blac Chyna

Acquired Scripted

Upcoming programming

Unscripted

Acquired Unscripted

Former programming

Scripted

Unscripted

Acquired

References
  1. Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Archived from the original on February 23, 2015. Retrieved March 14, 2015.
  2. Newman, Jared (March 4, 2015). "Sling TV bulks up base package with AMC and IFC". TechHive.
  3. Newman, Jared (January 30, 2015). "Sling TV brings back the linear video element that other cord-cutting services lack, but could use some polish and a few more features". TechHive.
  4. Paul, Ian Paul (February 9, 2015). "Sling TV's web-based live television opens to all cord cutters, adds AMC to lineup".
  5. "Can Cable Figure Out Women? / Romance Classics tries a name change". SFGate. Retrieved 2017-10-11.
  6. WE tv at Rainbow Media
  7. "Sarah Haskins in Target Women: Wedding Shows". Retrieved November 6, 2012.
  8. "WE tv Announces Pair of Original Series for 2011". Retrieved November 6, 2012.
  9. Oldenburg, Ann (March 21, 2012). "Kendra lands new WE reality show, 'Kendra On Top'". USA Today. Retrieved July 5, 2013.
  10. Kondolojy, Amanda (May 21, 2012). "We TV's Summer Line-Up Sizzles With 'Kendra', All New 'Bridezillas', More 'Braxtons' And 'L.A. Hair'". TV by the Numbers. Archived from the original on May 25, 2012. Retrieved July 5, 2013.
  11. "WE tv Rebrands With New Logo, Graphics". Multichannel News. Retrieved 23 May 2017.
  12. Andreeva, Nellie. "WE TV Rebrands, Drops Women From Name, Unveils New Logo, Graphics". Deadline. Retrieved 3 August 2014.
  13. Andreeva, Nellie. "WE TV Officially Greenlights LaGravenese/ Goldwyn Drama As First Scripted Series, Sets 3 Scripted Projects In Development". Deadline. Retrieved 7 August 2013.
  14. Andreeva, Nellie (March 28, 2013). "WE TV Renews 'Bridezillas' & 'David Tutera', Orders 'Bridezillas' Spinoff Series". Deadline Hollywood. Retrieved March 29, 2013.
  15. "WE tv Announces New Series "The TS Madison Experience" Premiering March 4 at 10PM ET/PT" (Press release). WE tv. February 4, 2021 – via The Futon Critic.
  16. Kondology, Amanda (April 10, 2013). "WE tv Unveils Three New Unscripted Originals: 'The Lylas', 'Pregnant & Dating' + 'The Ruckers: Southern Royals'". TV by the Numbers. Archived from the original on April 15, 2013. Retrieved April 10, 2013.
  17. Marechal, AJ (October 22, 2012). "WeTV orders 'Obsessed With the Dress'". Variety. Retrieved April 11, 2013.
  18. Bibel, Sara (February 21, 2013). "WE tv Greenlights 'Glam & Gold' New Reality Series Featuring Olympic Gold Medalist Sanya Richards-Ross and NFL Star Aaron Ross". TV by the Numbers. Archived from the original on April 17, 2014. Retrieved April 11, 2013.
  19. https://www.amcnetworks.com/press-releases/we-womens-entertainment-enters-the-world-of-animation-with-october-6th-premiere-of-committed/
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