Weather Trends International

Weather Trends International is an American company that provides year-ahead weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, and financial analysts worldwide.[1][2] Its weather solutions are used to help businesses and farmers to manage the weather risk.[3]

Weather Trends International
TypePrivate
GenreWeather forecasting
Founded2003 (2003)
FoundersBill Kirk and Jack Grum
Headquarters
Bethlehem, Pennsylvania
,
U.S.
Key people
Bill Kirk (CEO)
Servicesyear-ahead weather forecasting for businesses
Websitewww.weathertrends360.com

To forecast the weather, Weather Trends uses a statistical methodology that was first developed in the early 1990s.[4] An independent study from 2014 verified that its forecasts project temperature, precipitation and snowfall trends up to a year ahead worldwide with more than 80% accuracy.[5]

History and operations

Weather Trends was founded in 2003 by Bill Kirk (who serves as the chief executive officer)[6] and Jack Grum (who serves as the chief revenue officer). Kirk was previously the vice president of client services at Planalytics. Weather Trends has received funding from Trestle Ventures, Kodiak Venture Partners and Innovation Ventures[7][8] and has raised more than 6.8 million dollars. The company is based in Bethlehem, Pennsylvania with offices in Bentonville, Arkansas and Sacramento, California.

Weather Trends' clients include Kohl's, Target Corporation, Walgreens, AutoZone, Anheuser-Busch, Coca-Cola, Microsoft, Citi, Morgan Stanley, JP Morgan, Limagrain and AgReliant Genetics.[9]

Products and services

Weather Trends International offers two services for the retail industry, one for small businesses and one for large retailers. Both products offer long-range forecasts a year out. The company's Equity Report is for financial planners, hedge fund managers and others following weather information to gauge success in the stock market.[10] The firm services the agricultural market with its FarmCast reports which aid in crop planning and help determine yield expectations.[11]

References
  1. Press, Gil (October 3, 2013). "A Big Exit For A Big Agri Data Startup: Who's Next?". Forbes. Retrieved 2017-06-11.
  2. Stillman, Dan (November 18, 2010). "Good Shopping Weather? Retailers Sure Hope So.". Washington Post. Retrieved 2017-07-10.
  3. Maheshwari, Sapna (December 14, 2015). "Warm Winter Weather Is Bad News For Retailers, Great News For Your Wallet". BuzzFeed. Retrieved 2017-06-08.
  4. Phillps, Matthew (September 27, 2011). "An Algorithm that Can Predict Weather a Year in Advance". Freakonomics. Retrieved 2017-05-11.
  5. Kalkstein, Adam J., Ph.D. and Kalkstein, Laurence S., Ph.D. (May, 2014). "A Comparison of Forecasting Skill Between Weather Trends International (WTI) and the Climate Prediction Center (CPC) at the National Oceanic and Atmospheric Administration". Retrieved 2017-6-13.
  6. Williams, Ashley (June 27, 2017). "60 years after Audrey: Weather experts reflect on June’s most powerful hurricane". AccuWeather. Retrieved 2017-06-28.
  7. Hay, Timothy (June 27, 2011). "Weather Trends Raises $750K In Angel Funding After Buying Back VC Stake". Dow Jones VentureWire. Retrieved 2011-06-29.
  8. Marcus, Miriam (July 9, 2009). "Fancy Forecasting". Forbes. Retrieved 2017-07-11.
  9. Fottrell, Quentin (November 4, 2011). "Can the Weatherman Save You Money?". SmartMoney. Retrieved 2014-01-15.
  10. Wescoe, Stacy (May 22, 2017). "Weather Trends now offers equity reports". Lehigh Valley Business. Retrieved 2017-05-23.
  11. "WeatherTrends". Morning Ag Clips. Retrieved 2016-06-15.
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