What's Luv?

"What's Luv?" is a single by American rapper Fat Joe, released as the second single from his fourth studio album Jealous Ones Still Envy (J.O.S.E.). The song features additional vocals from singer Ashanti, and also from rapper Ja Rule on the remix and album version on the song. "What's Luv" was produced by Irv Gotti and Chink Santana. The lyrics of the song's chorus are based in part on the title refrain of the 1984 Tina Turner hit "What's Love Got to Do with It". The song additionally includes a lyric ("I'm not a hater, I just crush a lot") that references the 1997 song "I'm Not a Player" by Big Pun. Fat Joe, Ja Rule and the song's two producers are credited as the writers of "What's Luv", as are Big Pun and the lyricist of "What's Love Got to Do with It", Terry Britten.

"What's Luv?"
Single by Fat Joe featuring Ja Rule and Ashanti
from the album Jealous Ones Still Envy (J.O.S.E.)
B-side"Hustlin'"
ReleasedFebruary 5, 2002
Recorded2001
Genre
Length
  • 4:52 (album version)
  • 3:52 (radio/video version)
Label
Songwriter(s)
Producer(s)
Fat Joe singles chronology
"We Thuggin'"
(2001)		 "What's Luv?'"
(2002)		 "Crush Tonight"
(2002)
Ashanti singles chronology
"Always on Time"
(2001)		 "What's Luv"
(2002)		 "Foolish"
(2002)
Music video
"What's Luv?" on YouTube
Audio
"What's Luv?" on YouTube

The single peaked at number two on the US Billboard Hot 100 chart. The single stayed on the chart for twenty weeks. It was also a success internationally, reaching the Top five in Australia, the UK and Europe. It was Ashanti's second top ten single, Fat Joe's first and Ja Rule's seventh. The single helped make Ashanti the first female artist to simultaneously occupy the top two positions on the Hot 100. The song also reached number one on the US Hot Rap Songs chart.

Production

Fat Joe claimed that Ashanti recorded vocals for the demo, with the plan being to replace her on the record with Jennifer Lopez to appeal to the Latin market. When Joe heard the demo, he insisted on doing the record with Ashanti instead.[1]

Music video

The video for "What's Luv?" was filmed in New York City, New York at Fordham University. The music video features cameo appearances from DJ Kay Slay, Capone, Young Noble, Kastro, Treach, Tommy Davidson, Miguel Núñez, Jr., Maia Campbell as Joe's love interest, Terror Squad members Tony Sunshine, Prospect, Armageddon and Remy Ma. Fat Joe's son also appears in a few scenes of the music video.

In the video, Joe starts dancing with some backup dancers, and also at times with Ashanti. One scene shows him attending a basketball game with two women as they watch from the stands. A scene with Ashanti shows her walking into a men's locker room, and rounding up with some men as she sings her verses from the song.

Remix

The remix and album version feature rapper Ja Rule, in 2002.

Track listing

CD single

  1. "What’s Luv?" (Clean Version) — 3:51
  2. "What’s Luv?" (Explicit Version) — 3:51
  3. "Hustlin'" (Non-Album Bonus Track) (featuring Armageddon) — 3:34
  4. "What’s Luv?" (Enhanced CD Video) (Clean Version) — 3:51

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[43] Gold 35,000^
Sweden (GLF)[44] Gold 15,000^
United Kingdom (BPI)[45] Platinum 600,000

^shipments figures based on certification alone
sales+streaming figures based on certification alone

References
  1. https://www.youtube.com/watch?v=eaBKjaaAnTI
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