What Would You Do? (season 3)

The third season of the American situational hidden camera television series What Would You Do?, originally titled Primetime: What Would You Do?, premiered on May 7, 2010, and concluded on May 21, 2010. The four-episode season, presented by news correspondent John Quiñones, was broadcast on Wednesday and Friday nights in the United States on ABC.

What Would You Do?
Season 3
Presented byJohn Quiñones
Country of originUnited States
No. of episodes4
Release
Original networkABC
Original releaseMay 7 (2010-05-07) –
May 21, 2010 (2010-05-21)
Season chronology

Executive produced by David Sloan, the third season of the show was well-received by critics and viewers, gaining an average viewership of 5.59 million viewers per episode. On October 14, 2010, ABC renewed the show for a fourth season.[1]

Production

Development

In 2010, ABC renewed the show for a third season, stating that this new season would tackle issues "straight from the headlines" and feature various provocative situations.[2]

Filming

Most of the scenarios presented in the season were filmed in New Jersey and New York.[3][4][5][6] From the premiere episode, the "Lotto" scenario was filmed in Brooklyn Heights,[7] and the "Shopping While Black" scenario, similar to the scenario from season two, was once again filmed in Manhattan.[8] For the "Gay Parents" scenario in episode 3, the What Would You Do? crew traveled to Dallas, Texas where, at the time, diners were allowed to deny service to gay couples. Additionally, the "Beating The Breathalyzer" scenario from the season finale, took place in Stamford, Connecticut.[9]

Episodes
See also: List of What Would You Do? episodes
No.
overall		TitleOriginal air dateU.S. viewers
(millions)
14"Episode 1"May 7, 2010 (2010-05-07)5.98[10]
At a bar, a stranger attempts to take an intoxicated, young girl, home with him. A thief is caught stealing a bike. A cashier attempts to steal a customer's winning lottery ticket. A store clerk begins to racially profile a group of African-American teenage customers.
15"Episode 2"May 14, 2010 (2010-05-14)6.03[11]
At a diner, a man yells at a woman with bruises on her arm. A mother stops her vehicle, and tells her kids in the backseat to get out of the car and walk home. A restaurant manager harasses a woman breastfeeding in public.
16"Episode 3"May 19, 2010 (2010-05-19)5.25[12]
A pair of airline pilots drink at a bar before a flight. A customer criticizes a store bagger with Down syndrome. A waiter questions the relationship of a lesbian couple eating at a restaurant with two kids. At a wedding, the bride-to-be begins to give out strict orders, annoying the bridesmaids and the guests.
17"Episode 4"May 21, 2010 (2010-05-21)5.10[13]
A drunk person asks nearby strangers to blow into their car's ignition interlock device to drive home drunk. An angry coach yells at a young soccer player. At a pharmacy, an elderly woman is told her expensive medication is no longer covered by her insurance.

Reception

Critical response

Dr. Raquel Bergen, a professor at Saint Joseph's University, said that she was encouraged to see multiple men attempt to protect the "Battered Woman" in the scenario from episode 2, stating that "it [sent] such a powerful message to other men that you can be involved. We need to challenge other men to do the right thing, to step in and say, 'That's not cool.'"[6]

During the "Skyrocketing Pharmacy Costs" scenario from the season finale, in which an elderly woman is told her medication is no longer being covered by her insurance, Carrie Keating, professor of psychology at Colgate University, explained that multiple people attempted to help the poor woman because she "looked like a person who was: out of options, powerless, and her plight was not her own fault, and that is, almost, to us, the ideal victim who we are likely to help." Her statement was proven true when the elderly actress was replaced with a younger one, resulting in almost no one helping her because "she was seen very differently."[14]

Ratings
Viewership and ratings per episode of What Would You Do?
No. Title Air dateRating/share
(18–49)		Viewers
(millions)
1 "Episode 1" May 7, 20101.9/65.98[10]
2 "Episode 2" May 14, 20101.8/66.03[11]
3 "Episode 3" May 19, 20102.0/65.25[12]
4 "Episode 4" May 21, 20101.8/75.10[13]

References
  1. ""Primetime: What Would You Do?" Returns for Full Season, New Shows Begin Airing Friday, October 29, 9 PM". The Futon Critic. October 14, 2010. Retrieved August 13, 2020.
  2. "ABC News' "What Would You Do?" with John Quinones Returns for Three Weeks Beginning Friday, May 7th at 9:00pm/Et on ABC". The Futon Critic. April 26, 2010. Retrieved August 13, 2020.
  3. Austin Mills (May 14, 2010). "'What Would You Do?': Drunken Pilots". ABC News. Archived from the original on September 1, 2010. Retrieved August 13, 2020.
  4. Thomas Berman (May 12, 2010). "What Would You Do?: Mom Orders Bickering Kids to Walk Home". ABC News. Archived from the original on November 5, 2010. Retrieved August 13, 2020.
  5. Anneke Foster (May 13, 2010). "Cafe Manager Berates Breastfeeding Mom". ABC News. Archived from the original on May 16, 2010. Retrieved August 13, 2020.
  6. Austin Mills (May 13, 2010). "Would You Try to Help a Battered Woman?". ABC News. Archived from the original on September 3, 2010. Retrieved August 13, 2020.
  7. Austin Mills (April 4, 2010). "Clerk Cheats Customer Out of Winning Lotto Ticket: What Would You Do?". ABC News. Archived from the original on May 7, 2010. Retrieved August 13, 2020.
  8. Michelle Smawley & Mark Healy (May 5, 2010). "'What Would You Do?': Shopping While Black". ABC News. Archived from the original on October 23, 2010. Retrieved August 13, 2020.
  9. Anneke Foster (May 20, 2010). "'What Would You Do?': Breathalyzer Ignition Lock". ABC News. Archived from the original on August 12, 2010. Retrieved August 13, 2020.
  10. "TV Ratings: Friday Night Lights Returns Quietly; "Primetime: What Would You Do?" Leads ABC". TV by the Numbers. May 8, 2010. Archived from the original on April 9, 2017. Retrieved August 13, 2020.
  11. "TV Ratings: Primetime: What Would You Do?, 20/20″ Pace ABC To Win; "Smallville" Up". TV by the Numbers. May 15, 2010. Archived from the original on May 8, 2017. Retrieved August 13, 2020.
  12. Rosario T. Calabria (May 20, 2010). "Broadcast TV Ratings for Wednesday, May 19, 2010". Your Entertainment Now. Archived from the original on August 17, 2011. Retrieved August 13, 2020.
  13. "TV Ratings: Ghost Whisperer Bows Out on a Slow Friday". TV by the Numbers. May 22, 2010. Archived from the original on April 15, 2019. Retrieved August 13, 2020.
  14. Sick Grandma Can't Afford Medication What Would You Do. Primetime: What Would You Do?. Retrieved August 13, 2020 – via YouTube.
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