Whole (campaign)

#IAMWHOLE is a British anti-stigma mental health campaign developed in partnership with the NHS and YMCA. It first launched in 2016 and is fronted by one half of Rizzle Kicks, Jordan Stephens.[1][2]

History

In 2016, Spirit Media, the NHS and YMCA developed the #IAMWHOLE campaign for Brighton & Hove City Council.[3] The idea for the campaign was inspired by Jordan Stephens’ track ‘Whole’, for which Spirit Media was filming the music video at the time.[4]

2016 saw the launch of the campaign on World Mental Health Day at Brighton’s British Airways i360 tower. The day also saw then Secretary of State for Health Jeremy Hunt visit a local school to meet pupils and discuss mental health with them.[5][6]

British alternative rock band Nothing But Thieves joined WHOLE for its second year, recording an acoustic version of their single "Broken Machine" exclusively for the campaign.[7][8][9]

The music video was launched on World Mental Health Day atop the BT Tower, with Nothing But Thieves performing an acoustic gig to an intimate audience.[10]

WHOLE Hour

In 2018 and 2019, on World Mental Health Day, WHOLE extended the campaign to create The WHOLE Hour, which aims to recognise and champion the importance of self care and taking time to look after your mental health.

Within the WHOLE Hour, which should be become a regular feature of your schedule, an hour should be spent doing something active and healthy, creative and fun, mindful and thoughtful, or restful and relaxing, there are a variety of things you can do to make you feel good.

Music 4 Mental Health

Also in 2018, WHOLE announced two new arms to the #IAMWHOLE campaign: a Music 4 Mental Health event in London and a podcast, WHOLE TRUTH.

Music 4 Mental Health is an event taking place at the Roundhouse in London, featuring performances from Ed Sheeran, Anne-Marie, Ella Eyre, James Arthur, Olly Murs and others.

The event is a collaboration between WHOLE, YMCA England & Wales, The Mix UK and CALM.[11][12][13]

WHOLE Truth Podcast

The Whole Truth podcast is Jordan Stephens' pursuit of a good conversation about mental health. Guests include Reggie Yates, Lucy Rose, Professor Green and Jason Fox.

Hussain Manawer is guest hosting Whole Truth whilst Jordan is away in January & February 2020.

The WHOLE Truth TV Show

The Whole Truth TV show will premiere on Channel4 in the UK at 11:05pm on 9th October 2020 to mark World Mental Health Day. Musician, actor and co-founder of the mental health movement #IAMWHOLE, Jordan Stephens hosts a conversation with UK artists Che Lingo, Arlo Parks and Kojey Radical. Music performance and discussion from the programming will feature on Channel 4, All4 and 4 Music. The show is produced by co-founders of #IAMWHOLE, Spirit Studios.

References
  1. McKinlay, Rob. "Rizzle Kicks star launches #IAMWHOLE mental health campaign with music video". PR Week. PR Week. Retrieved 3 October 2018.
  2. Wilkins, Andy. "South Bucks mum is behind #IAMWHOLE campaign to reduce stigma around young people and mental health". Slough Observer. Slough Observer. Retrieved 3 October 2018.
  3. "#IAMWHOLE". Brighton & Hove LSCB. Retrieved 3 October 2018.
  4. "Rizzle Kicks singer Jordan Stephens fronts mental health campaign". BBC News. BBC. Retrieved 3 October 2018.
  5. "#IAMWHOLE". BBC News. BBC. Retrieved 3 October 2018.
  6. le Duc, Frank (2016-10-14). "Cabinet minister visits Hove school to hear about mental health campaign". Brighton & Hove News. Brighton & Hove News. Retrieved 3 October 2018.
  7. Trendell, Andrew (2017-10-10). "Nothing But Thieves discuss why it's time to change the way we talk about mental health". NME. NME. Retrieved 3 October 2018.
  8. "Go behind the scenes for Nothing But Thieves' #IAmWhole Mental Health Day video". Dork. Dork. Retrieved 3 October 2018.
  9. Mason, Conor (2017-10-09). "World Mental Health Day: Nothing But Thieves frontman Conor Mason writes for #IAMWHOLE campaign". Independent. Independent. Retrieved 3 October 2018.
  10. Levine, Nick (2017-10-02). "Nothing But Thieves to perform atop London's BT Tower on World Mental Health Day". NME. NME. Retrieved 3 October 2018.
  11. Trendell, Andrew (2018-09-05). "Ed Sheeran, Anne-Marie and more to play intimate 'Music 4 Mental Health' gig at London's Roundhouse". NME. NME. Retrieved 3 October 2018.
  12. "ed sheeran, ella eyre & james arthur added to music 4 mental health line up". MYV. MTV. Retrieved 3 October 2018.
  13. Kelly, Emma (2018-09-05). "Ed Sheeran joins the bill for first ever Music 4 Mental Health fundraising". Metro. Metro. Retrieved 3 October 2018.
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