Wilbur (TV series)

Wilbur is a Canadian children's television series that premiered on the Ready Set Learn block on Discovery Kids on April 16, 2007[1] and then moved to TLC on April 23, 2007.[2] The series was produced by Mercury Filmworks, in association with Chilco Productions, EKA Distribution and Egmont Imagination. The series ended on March 18, 2008. A pilot for Wilbur was produced by Cuppa Coffee in 2001. Prior to that, the franchise existed as a series of video-cassette tapes produced in 1997.

Wilbur
Starring	Julie Lemieux Emma Pustil Ian Busher Taylor Barber
Country of origin	Canada
Original language	English
No. of episodes	27
Production
Running time	30 minutes
Production companies	Mercury Filmworks Chilco Productions EKA Distribution Egmont Imagination
Release
Original network	CBC Discovery Kids
Picture format	HDTV 720p
Original release	April 16, 2007 (2007-04-16) – March 18, 2008 (2008-03-18)

A key aim of the show was to get young children excited about reading, as its tagline is "Books are moo-ve-lous" and the phrase features in the show's theme song, as well.

Each episode of Wilbur was split into two shorts. In each short Wilbur and his friends would encounter a problem. After this, Wilbur gets a wiggling sensation which prompts him to read a book that guides the group in solving their problem. The book in question is usually wholly made up for the purposes of the show and features Wilbur and his friends. After the group discusses their problem and its resolution, they read through the short book a second time, and clips show children reciting the line "once upon a time at the beginning" and saying "The end" at the end of the story.

After the series ended, reruns continued to air until June 24, 2012.