Willow (TV channel)

WILLOW (Willow Cricket, Willow Extra and Willow Canada) is an American pay television sports channel which is completely devoted to airing overseas cricket events, including live and recorded matches and other cricket-related programming in English, with the majority of its advertising targeted towards the Indian subcontinent diaspora in North America. The network is carried both as a traditional subscription-television channel which airs on pay-TV providers, and a paid streaming service available online.

Willow
CountryUnited States and Canada
SloganThe home for cricket in North America
HeadquartersBCCL Worldwide Inc. Redwood City, CA
Programming
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerTimes Internet
History
LaunchedAugust 27, 2010
Links
Websitewillow.tv
Availability
Cable
Verizon FiosChannel 806 (HD)
SpectrumCheck local listings
XfinityCheck local listings
Optimum TVCheck local listings
Satellite
Dish NetworkWillow Cricket Channel 9997 (HD) / 712 (auto HD/SD), Willow Xtra Channel 772
IPTV
Sling TV"Willow TV" channel (included in many Indian language international packages)
Google Fiber244
Prism TV668 (SD)/1668 (HD)

The network was launched in the U.S. on August 27, 2010 and in Canada on May 14th, 2019. Broadcasts cricket matches and several cricket-based programs and coverage from around the world. The channel merged with NEO Cricket's American network in February 2013 as that provider drew down their American operations with the Willow name remaining.[1]

Willow has operated an Internet portal for live streaming of cricket events at www.willow.tv since 2003 for a monthly subscription fee. Willow has driven various innovations in the coverage of cricket, like video-based live scorecards and editorials. The website provides subscribers with video streams available on mobile apps and a streaming feed. A dedicated app for Willow was added for Apple TV on June 24, 2014.[2] TV Everywhere access to the network's live feed on most devices was added for subscribers to pay-TV services, in time for IPL 11.

Willow has been the subject of complaints about immoral billing practices, including making it impossible to unsubscribe through the website or app, and ignoring repeated emails requesting cancellations.[3]


Match rights

Willow holds the rights to some of the matches of the following teams and leagues:

National teams

ICC Events

ICC Events 2015-2023
ICC major global events
USA / Canada
ICC qualifying events
USA / Canada
Other ICC events
USA /Canada

League and other competitions

Former rights

References
  1. "Neo sells broadcasting biz in US to Willow TV". IndianTelevision.com. 13 February 2013. Retrieved 6 July 2014.
  2. Kahn, Jordan (24 June 2014). "Apple TV adds ABC News, AOL On, PBS Kids, Willow TV, and redesigned Flickr app". 9to5Mac. Retrieved 25 June 2014.
  3. . Better Business Bureau https://www.bbb.org/us/ca/mountain-view/profile/live-streaming/willow-tv-international-inc-1216-267056/complaints. Retrieved 1 January 2021. Missing or empty |title= (help)
  4. https://www.majorleaguecricket.com/minorleaguecricket"Minor League Cricket forms a crucial pathway for all players to be selected in Major League Cricket starting in 2021. We know US cricket fans are hungry for high-quality cricket - regular season games will be live streamed, with the playoffs to be broadcast live into over 4 million homes courtesy of Willow TV."
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