Wow Hydrate

Wow Hydrate is a sugar-free sports drink that uses push-cap to preserve the ingredients within it. It gained significant media coverage from its partnership with heavyweight boxer Tyson Fury.[1]

In March 2020 Fury announced that the company would donate thousands of its products to NHS workers during the COVID-19 pandemic.[2][3] Fury's former trainer Ben Davison is also a partner of Wow Hydrate.[4]

In February 2020 the company announced a two-year sponsorship deal with boxing promoters Matchroom.[5] Chelsea and England footballer Ruben Loftus-Cheek, Crystal Palace player Patrick Van Aanholt and boxer Joe Cordina are also ambassadors for the brand.[6] Club partners include Southampton FC,[7] rugby league club Castleford Tigers[8] and Essex County Cricket Club.[9]

References
  1. "How Fury swapped beer and shots for PROTEIN WATER on the way to shedding 10 stone". The Sun (United Kingdom). 15 July 2019.
  2. Chapman, Joseph (17 April 2020). "Albion leading the way in difficult times leaves fans proud". Birmingham Mail.
  3. "Fury Donates Thousands of Electrolyte Drinks To Assist NHS in Coronavirus Battle". BoxingScene.com.
  4. "Tyson Fury & Ben Davidson partner with WOW HYDRATE". Ring News 24. 16 July 2019.
  5. Daniels, Tom (7 February 2020). "Matchroom Boxing refuels with WOW HYDRATE sponsorship". Insider Sport.
  6. "Hydration vital for coronavirus sufferers, says dietitian". Express & Star.
  7. "WOW HYDRATE becomes new official partner". Southampton FC.
  8. "Delighted to welcome WOW HYDRATE to the Tigers as our new official hydration partner!". Castleford Tigers.
  9. "Sun Rises on Eastern Region Development Centre". www.essexcricket.org.uk.
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