Wray Serna

Wray Serna born 24 December 1983 is an American independent fashion designer and entrepreneur based in New York City. She is the founder of WRAY, a clothing, swimwear, and accessories brand known for its eclectic prints and beautifully constructed, easy to wear pieces,[1] and Cofounder and Chief Design Officer of Cloth.[2]

Wray Serna
Serna in 2020
Born
Wray Luisa Serna

(1983-12-24) 24 December 1983
Logan, Utah, U.S.
EducationCalifornia College of the Arts (BFA)
Occupation
Fashion designer

Tech entrepreneur

Spouse(s)Ethan Fielding Cook
Websitewray.nyc

Early life

Serna was born in Logan, Utah and moved with her family to Illinois and California. She is a graduate of the California College of the Arts where she studied fashion design, painting, and drawing, with extended studies at Parsons School of Design, Paris.

Career and brand

Fashion

Founded in 2015 by Wray Serna, WRAY is a New York-based contemporary womenswear collection. Each season, Serna builds on influences from modern and contemporary sculpture and painting to create clothing focused on form and function. While her collections are designed and developed in NYC, every garment is created ethically at fair-trade, family-owned operations in India. In early 2020, just as WRAY's designs were in the process of pattern grading to extended sizes, wardrobe stylist Rebecca Grice approached her for Shrill (TV series), starring Aidy Bryant. Grice is an avid supporter of independent brands and acknowledges Wray as one of a handful of independent designers that go the extra mile for plus sizes.[3] Wray's clothes are worn by celebrities and artists including Dakota Johnson,[4] Molly Bernard, Hilary Duff,[5] Aidy Bryant, and Japanese organizing consultant, Marie Kondo.

Technology

Serna is co-founder and Chief Design Officer of Cloth,[6] a fashion app. A unique profiling system gives retailers a better sense of who their customers are and what is in their closets, allowing them to better target and engage their customers.[7]

Personal life

Serna and her partner, artist Ethan Fielding Cook,[8] divide their time between their Clinton Hill apartment[9] and their country home in the Catskills.[10]

References
  1. Kosenen, Elisa. "Meet the Designer: Wray Serna". Garmentory Magazine. Garmentory. Retrieved 17 April 2020.
  2. "Team". Cloth. Retrieved 17 April 2020.
  3. Ruanne, Emily. "This Aidy Bryant-Loved Indie Brand Launched Extended Sizes Today". Refinery29. Refinery29. Retrieved 17 April 2020.
  4. Okwodu, Janelle. "Dakota Johnson's Perfect Summer Dress Is By an Ethical Fashion Brand". Vogue. Vogue. Retrieved 17 April 2020.
  5. "Who made Hillary Duff's brown boots, print wallet, and top?". Outfitidentifier. outfitidentifier. Retrieved 17 April 2020.
  6. Chen, Brian (20 June 2012). "Cloth, a Fashion App, Is Now Weather Sensitive". New York Times. Retrieved 17 April 2020.
  7. Shatzman, Celia. "The New Cloth App Makes Your Virtual Closet Dreams Come True". Forbes. Retrieved 17 April 2020.
  8. Ollman, Leah (31 July 2018). "Review: Ethan Cook's paintings are not paintings. Or are they?". Los Angeles Times. Retrieved 17 April 2020.
  9. Gassmann, Gay. "Ethan Cook's Home Is Just as Vibrant as His Artwork". Clever. Architectural Digest. Retrieved 17 April 2020.
  10. Goodman, Wendy. "Inside an Airy, DIY Renovation in the Catskills". The Cut. New Yorker Magazine. Retrieved 17 April 2020.
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