XHOBS-FM

XHOBS-FM is a radio station in Ciudad Obregón, Sonora, Mexico. Broadcasting on 92.1 FM, XHOBS is currently operated by ISA Corporativo and carries the Ke Buena grupera format from Televisa Radio.

XHOBS-FM
CityCiudad Obregón, Sonora, Mexico
Frequency92.1 FM
BrandingKe Buena
SloganAquí Suena
Programming
FormatGrupera
AffiliationsTelevisa Radio
Ownership
OwnerGrupo Radiorama
(XEOBS-AM, S.A. de C.V.)
OperatorISA Corporativo[1]
XHAP-FM
History
First air date
March 11, 1988 (concession)
Former call signs
XEOBS-AM
Former frequencies
1070 kHz (1988-2018)
Call sign meaning
OBregón Sonora
Technical information
ERP25 kW[2]
Transmitter coordinates
27°29′34″N 109°56′44.45″W
Links
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History

XEOBS-AM 1070 received its concession on March 11, 1988. It was a daytime-only station owned by Radiorama subsidiary Futuro Sonoro, S.A. It migrated to FM in 2011, and soon after, Radiorama largely exited Sonora and sold its stations to Grupo Larsa.

In April 2018, Larsa ditched the Xtasis English classic hits format for pop using the Arroba FM brand owned by Radiorama.

On June 4, 2019, ISA Corporativo, an outdoor advertising company, entered broadcasting by assuming operations of XHOBS and XHAP-FM 96.9. It immediately flipped XHOBS to the Ke Buena format from Televisa Radio and instituted a new news service powered by the Diario del Yaqui and Diario del Mayo newspapers.[1]

References

  1. "ISA Corporativo anuncia operaciones radiofónicas en Sonora". El Universal. June 5, 2019. Retrieved June 5, 2019.
  2. Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-09-17. Technical information from the IFT Coverage Viewer.


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