XMG Studio

XMG Studio was a mobile games developer based in Toronto, Canada.[1][2] The company was founded by Ray Sharma in 2009. XMG has created a mixture of original IP games such as Fashion Star Boutique and Drag Racer World, and co-produced/licensed projects including Degrassi, Inspector Gadget's MAD Dash and Ghostbusters: Paranormal Blast.[1][2][3] The company has launched games on iOS, Android and Windows Phone platforms.[3][4] In 2011, XMG scouted for a partner in India.[5]

XMG Studio Inc.
IndustryMobile gaming
Founded2009 (2009)
FounderRay Sharma
DefunctJune 2017
Headquarters
Toronto
,
Canada
Websitewww.xmg.com

In 2011, the company was named in the Achievers 50 Most Engaged Workplaces.[6] In 2012, XMG was listed in Pocket Gamer's "Top 10 Mobile Game Developers to Watch in 2012."[7] XMG has also partnered with mobile games publisher, DeNA to bring select games to DeNA's mobile social game network.[8]

In 2012, XMG collaborated with Shaftesbury Films and its digital media division Smokebomb Entertainment to create an app-based video series called Totally Amp'd, which contained "appisodes."[9] XMG has also worked with Sony and MuchMusic to create the Degrassi and Ghostbusters: Paranormal Blast apps.[1][2][3] In 2013, XMG also partnered with startup company, Seeds, to help give microloans to female entrepreneurs in developing countries through mobile gaming.[10]

XMG is the creator of The Great Canadian Appathon, a 48-hour coding competition for college students.[11][12] In late June 2017, XMG Studio was acquired by Highmark Interactive.[13]

References
  1. "A look inside Toronto's XMG studio and the multifaceted face of modern mobile-game development". Financial Post. Retrieved 28 October 2013.
  2. "Le marché des téléphones portables révolutionne l'industrie du jeu vidéo". AFJV News. Retrieved 28 October 2013.
  3. "Financial fragility is forcing indies into a too narrow focus, reckons XMG's Adam Telfer". PocketGamer.biz. Retrieved 28 October 2013.
  4. "XMG Studio Values Variety". IT newsLink. Retrieved 28 October 2013.
  5. "XMG Studio scouts for partner in India". Business Standard. Retrieved 28 October 2013.
  6. "The Achievers 50 Most Engaged Workplaces Awards". Achievers. Archived from the original on 4 November 2013. Retrieved 28 October 2013.
  7. "Three Canadian Companies Named in Worldwide List of Top 10 Mobile Game Developers to Watch in 2012". TechVibes. Retrieved 28 October 2013.
  8. "DeNA collects 10 new partners for Mobage titles on iOS". TUAW. Retrieved 28 October 2013.
  9. "App-based TV show Totally Amp'd launches with Degrassi alum". Toronto Star. 25 January 2012. Retrieved 28 October 2013.
  10. "Company helps women around the world". CTV News. Retrieved 28 October 2013.
  11. "XMG challenges students to stand on the shoulders of giants". Financial Post. Retrieved 28 October 2013.
  12. "Students demonstrate their passion for coding in "hackathon"". The University of Waterloo's Official Student Newspaper: Imprint. Retrieved 28 October 2013.
  13. "Highmark Interactive raises $2 million to treat brain injuries with video games". VentureBeat. Retrieved 17 July 2017.
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