Yoast SEO

Yoast SEO is a search engine optimization (SEO) plug-in for WordPress. The plugin has five million active installations and has been downloaded more than 202 million times.[3][4]

Yoast
Developer(s)Yoast BV
Initial release2007 (2007)[1]
Stable release
15.7[2] / 26 January 2021 (2021-01-26)
Repository
PlatformWordPress
TypeSearch-engine optimization
LicenseProprietary, Free (gratis) and Premium versions
Websiteyoast.com

History

Yoast SEO created its first All in One SEO Pack plugin in 2007 - originally named WordPress SEO: it was developed as a WordPress plugin by SEO consultant Joost de Valk[1][5] In 2012, the plug-in was renamed Yoast SEO. In 2012, a premium version of the plug-in was launched.[5] In 2015, Yoast hosted the first YoastCon conference which was hosted at the Lindenberg Nijmegen Culture House in Nijmegen, Netherlands. In 2015 a flaw was discovered in version 1.7.3.3 and earlier versions. The flaw could have left users of Yoast SEO open to hackers and was discovered by a security consultant.[6]

Over 2018, Yoast had a total turnover of € 10 million.[7]

Company

Yoast SEO can trace its origins to 2005 when Joost de Valk launched a website named "joostdevalk.nl".[8] After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2009, launched the first version of WordPress SEO in 2010 and founded the company Yoast BV in 2010.[9][10]

Initially, Yoast focused on SEO consultancy[11] and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. In 2012, a premium version of Yoast SEO was launched. In April 2016, Yoast BV sold the Google Analytics for WordPress plugin.[12]

According to Yoast, as of September 2018 they have almost 100 employees of which 85 are based in their HQ in Wijchen, Netherlands.[13]

Reception

The software runs on more than 11 million sites and on 15.4% of the top 1 million sites in the world.[14] On WordPress alone, it has amassed over five million downloads. Its software was rated "5 out of 5" by Syed Moiz Balkhi, founder of WPBeginner, a blog for new users to the WordPress platform.[15] Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins".[16] Brian Santo, editor of EE Times, uses Yoast for estimating ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggest Google use more human or artificial intelligence to improve search.[17]

Sponsorship

In September 2020, Yoast decided to sponsor a professional basketball team in the province of Gelderland. The team named Yoast United will play in the Dutch Basketball League (DBL).[18]

See also

References
  1. "Yoast SEO And All in One SEO Pack — What to Choose?". PC Tech Group Ltd. June 26, 2020. Retrieved August 3, 2020.
  2. "Yoast SEO - WordPress plugin". Retrieved January 26, 2021.
  3. Lotze, Kristen (October 9, 2018). "The best WordPress plugins: A guide for businesses". TechRepublic. Retrieved December 8, 2018.
  4. WordPress Plugin advanced view
  5. Yoast: About Us
  6. Constantin, Lucian (March 12, 2015). "Over a million WordPress websites at risk because of flaw in popular SEO plug-in". IDG Communications, Inc. PC World. Retrieved August 3, 2020.
  7. "Deze Nederlandse Google-specialist zet met zijn internetbedrijf €10 miljoen per jaar om en zit bewust niet in de Randstad – dit is de reden". Business Insider (in Dutch). June 1, 2018. Retrieved September 24, 2020.
  8. Dunlop, Michael. "How Joost de Valk became a successful internet entrepreneur". incomediary.com. Retrieved December 8, 2018.
  9. "Joost de Valk, founder of Yoast, shares his success story". First Web Designer. March 15, 2016. Retrieved December 8, 2018.
  10. Eisenberg, Bryan (October 7, 2014). "37 SEO Experts Those in the Know Follow". ClickZ. Retrieved December 8, 2018.
  11. "History of Yoast".
  12. Chandler, Jeff (April 14, 2016). "Syed Balkhi Acquires Google Analytics by Yoast, Renames to MonsterInsights". WP Tavern.
  13. "Internetbedrijf Yoast neemt Wijchens plein over". September 2018.
  14. "Yoast Plugin Usage Statistics". BuiltWith. Retrieved July 2, 2018.
  15. Balkhi, Syed. "WordPress SEO by Yoast". WPBeginner.
  16. David, Michael (2015). WordPress Search Engine Optimization. Packt Publishing Ltd. p. 264. ISBN 978-1-78588-764-2 – via Google Books.
  17. Santo, Brian (July 14, 2020). "Google is Stupid". EE Times.
  18. "Profbasketballers in Bemmel gaan Yoast United heten". De Gelderlander. September 17, 2020. Retrieved September 17, 2020.

Further reading
  • Aull, Jacob (2014). WordPress SEO Success. United Kingdom: QUE. ISBN 9780789752888.
  • Sabin-Wilson, Lisa (1996). WordPress All In One for Dummies 4th Edition. Hoboken, New Jersey: John Wiley & Sons inc. ISBN 978-1119553151.
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