Zach Richter

Zach Richter (born 1984) is an American creative director and designer, best known for his work in virtual reality and interactive film.

Zachary Richter
Born
Chicago, Illinois, U.S.
Known forCreative Director
Websitewww.zacharyrichter.com

About

He attended Maryland Institute College of Art (MICA) and received a B.F.A.[1]

Richter gained recognition as a Creative Director with Saatchi & Saatchi and Stopp/LA (USA),[1] where he worked closely with companies to launch their global integrated campaigns, including Toyota, Google, Honda, Intel and Starbucks.

In 2013, Richter collaborated with Chris Milk and musician Beck to create the world's first ever 360° live action virtual reality film, "Sound & Vision"[2] which premiered at Sundance Film Festival.[3]

In April 2015, Richter and Milk directed The New York Times virtual reality documentary "Walking New York" about French artist JR (artist).[4][5]

Richter's work has been shown at Sundance, Tribeca and SXSW film festivals and has been honored with the highest awards in creativity and technology at Cannes Lions, The Webby Awards, and Clio Awards.[6]

Richter is currently the creative director of Within, a virtual reality company founded by Chris Milk and Aaron Koblin.[7] He is represented by Here Be Dragons for VR film and commercial work.

Virtual reality films and experiences
VR experiences and film
Year Title Role Technology Notes
2017 Hallelujah Director Lytro Immerge technology VR experience, based on the Leonard Cohen’s song reimagined.[8][9][10]
2017 The Possible VR Series [8]
2016 Matsanjeni (The Bones)
2015 The New York Times: Walking New York Co-director with Chris Milk Vrse VR Can be viewed on Google Cardboard or Samsung Gear VR.[8][11][4][5]
2014 Evolution of Verse Created by Vrse.works.[12]
2014 Beneath The Surface Creative director, through his work at Stopp/LA Created for the Chrysler 200 to tell the story of how the car is made, can be viewed on Oculus Rift.[13]
2013 Beck - Sound & Vision Creative director and designer, through his work at Stopp/LA [14]

Notable interactive works

• Intel - What Lives Inside (2015)[15]

• adidas - I am Brazuca (2014)

• Beck - Hello, Again (2012)[16]

References
  1. "Directing in 360 Degrees". Communication Arts. 2015-12-29. Retrieved 2019-01-03.
  2. "How Oculus And 8 Fake Ears Could Morph Concerts Into Video Games". Techcrunch.com. Retrieved 9 August 2018.
  4. Strange, Adario. "How this startup helped the 'New York Times' create a virtual New York City". Mashable. Retrieved 2019-01-03.
  5. Watercutter, Angela (2015-04-27). "How The NY Times Is Sparking the VR Journalism Revolution". Wired. ISSN 1059-1028. Retrieved 2019-01-03.
  6. "Work". Zacharyrichter.com. Retrieved 9 August 2018.
  8. "Hallelujah". Tribeca. Retrieved 2019-01-03.
  9. "First-of-its-kind musical VR experience re-imagines 'Hallelujah' in brand new light". ABC News. 2017-04-21. Retrieved 2019-01-03.
  10. Cox, Gordon (2017-03-03). "Tribeca Film Festival Sets 2017 Lineup of VR and Interactive Titles (Full List)". Variety. Retrieved 2019-01-03.
  11. "Re: Walking New York". The New York Times. 2015-05-08. ISSN 0362-4331. Retrieved 2019-01-03.
  12. "EVOLUTION OF VERSE". afifest.afi.com. Retrieved 2019-01-03.
  13. "Chrysler experiments with VR for new Oculus campaign". CampaignLive.com. 2014-11-21. Retrieved 2019-01-03.
  14. Fera, Rae Ann (2013-02-22). "A New Vision For Sound: Chris Milk Breaks Down How "Beck: Hello, Again" Was Made". Fast Company. Retrieved 2019-01-03.
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