Zee Cinema (Canada)

Zee Cinema is a Canadian Category B Hindi language specialty channel and is owned by Ethnic Channels Group.

Zee Cinema
Zee Cinema logo
CountryCanada
Broadcast areaNational
SloganMovies. Masti. Magic.
HeadquartersToronto, Ontario
Programming
Picture format480i (SDTV)
Ownership
OwnerEthnic Channels Group
(name licensed by Zee Entertainment Enterprises)
Sister channelsZee TV Canada
History
LaunchedJuly 2012 (2012-07)
Links
WebsiteZee Cinema
Availability
Cable
CogecoChannel 1065
Rogers CableChannel 826
Satellite
Bell Satellite TVChannel TBA
IPTV
Bell Fibe TVChannel 785
Optik TVChannel 2392
SaskTelChannel 253

Zee Cinema broadcasts programming primarily from the library of Zee Cinema a Bollywood film channel from India. Programming includes classic and contemporary films and film-related television series.

History

On March 2, 2012, Ethnic Channels Group was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Bollywood SD – Hindi Movie Channel, described as "a national, niche third-language ethnic specialty Category B service devoted predominantly to Hindi movies and targeted to the Hindi-speaking community in Canada."[1]

Previous to Bollywood SD – Hindi Movie Channel launching, the Zee Cinema brand existed in Canada since 2005 through a partnership with Asian Television Network and a subsidiary of Zee Entertainment Enterprises, who launched a Canadian version of Zee Cinema called ATN Zee Cinema.[2]

ATN Zee Cinema was renamed ATN Movies OK on July 25, 2012. That same month after the rebrand, Bollywood SD – Hindi Movie Channel was launched as Zee Cinema through a newly formed licensing partnership between Ethnic Channels Group and a subsidiary of Zee Entertainment Enterprises.[3]

References
  1. Broadcasting Decision CRTC 2012-129 CRTC 2012-03-02
  2. ATN launches four more digital television channels and acquires more cricket ATN press release
  3. Ethnic Channels Group to distribute Zee Cinema in Canada IndianTelevision.com 2012-08-08


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