Zeta Global

Zeta Global is customer lifecycle management marketing company which was founded in 2007.[3][4] Zeta helps companies create, maintain and monetize customers, providing customers with enhanced multichannel marketing tools to help them manage the full customer life-cycle.[5]

Zeta Interactive Corp.
TypePrivate
IndustryDigital marketing
FoundedJanuary 2007
FounderJohn Sculley
David A. Steinberg
Headquarters
New York City
,
United States
Number of locations
25 Locations,[1] United States, UK, India
Key people
David A. Steinberg, CEO
ServicesData-Driven Marketing, People Based marketing, Email marketing
Search engine marketing
Social media marketing
Machine Learning[2]
Websitewww.zetaglobal.com

The privately owned company's headquarters are in New York City, with additional offices worldwide, including Silicon Valley, London, as well as Chennai and Hyderabad in India.[6][7] Zeta has more than 1300 employees worldwide.[3][8] The company's CEO is David A. Steinberg.[9]

Forbes Magazine reported that the company has been referred to as a 'Unicorn' - a "billion-dollar startup".[10] According to The Wall Street Journal, as of March 2020 the company’s annual revenue is more than $400 Million and is profitable.[11]

History

Zeta Global was founded by David A. Steinberg and former Apple Inc. CEO John Sculley[12] in 2007 under the name 'XL Marketing'. The company changed its name to 'Zeta Interactive' in 2014, then again to 'Zeta Global' in October 2016.[3][6][13]

As of April 2017, Zeta had bought nine companies in the past nine years. In July 2015, the company raised US $125 million from Blackstone's GSO Capital Partners to grow its business through the acquisition of data startup companies.[10][14]

In November 2013, Zeta acquired the Adchemy Actions division from ad tech firm Adchemy, as to incorporate their 'machine learning' based advertising platform.[15][16] In January 2014, they acquired Clicksquared, a Boston-based company that created 'The Hub', a SaaS-based, cross-channel campaign management platform.[17]

In late 2015, they acquired the customer relationship management division of eBay's Enterprise operation, in a deal which sources near the company said was worth US$80–90 million. CEO Steinberg said that the deal "gets us a long way toward becoming the largest customer lifecycle management platform."[18] In August 2016, they announced that they purchased the marketing automation tool 'Acxiom Impact' from marketing technology and services company Acxiom, in a deal which sources said was worth more than US$50 million.[19]

In October 2016, Zeta Global hired Jarrod Yahes as CFO. Yahes is a former senior finance executive at EXL Service Holdings, who previously served as the CFO of Jackson Hewitt.[20] In March 2020, Christopher Greiner became CFO of Zeta Global.[21]

In April 2017, Zeta appointed Donald Steele as the company’s first-ever CRO.[22]

In April 2017, the company raised $140 Million in a large late-stage equity and debt funding round, with funds coming from GPI Capital and Franklin Square Capital Partners. Forbes reported that sources close to the company said this raised the company's valuation to US$1.3 Billion.[23]

In 2017 both Steinberg and Sculley said that they were considering an IPO for the company in the future, but that this would depend on the state of the market.[24]

On December 5, 2017, Zeta Global acquired Disqus.[25]

In 2019, Zeta Global acquired Temnos, a Silicon Valley AI company. Steinberg, co-founder of Zeta Global, stated that Temnos "allows us to see everything on the Internet from an intent perspective. It lets us see what people are reading, and what is trending globally.”[26]

Products

As of 2019, the company has a database of permission based profiles of approximately 750 million+ people. Using big data analysis, they identify which companies they should sell to, contact those people, and manage existing customers.[27] While the company originally focused on email marketing, more recently it has expanded into the customer lifecycle management market.[28] Zeta has three main product offerings - ZetaCRM, ZetaZX, and ZetaACT.[29]

Activities and Events

On January 30, 2014, Zeta Interactive hosted a forum on changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing & Strategy; The Kraft Group—the owners of the New England Patriots; and Hooman Radfar, Chairman and Co-Founder of marketing firm AddThis.[30]

Awards

In 2014, Forbes listed Zeta Interactive as a "Most Promising Company", and in 2015 the magazine put Zeta Interactive on its list of “Top 100 Analytics Startups of 2015.[31][32]

Zeta was included in Gartner Inc.’s annual “Magic Quadrant for Multichannel Campaign Management" in 2014 and 2015, and in 2017 was ranked as "Visionary" in Gartner's Magic Quadrant for Digital Marketing Hubs.[10][33][34]

References
  1. Bloomberg. "Zeta Data from Bloomberg". Bloomberg Business. Bloomberg.
  2. Steinberg, David (14 May 2014). "Is Big Data Right for Your Business?". Bulldog Reporter.
  3. Konrad, Alex (18 Nov 2016). "Never Heard Of Zeta Global? Software CEO David Steinberg Has 300 Million Reasons Not To Worry". Forbes.
  4. Urbanski, Al (9 Jul 2014). "Zeta Introduces 'Cross-Lifecycle' Platform". Haymarket Media, Inc. Direct Marketing.
  5. "Zeta Global Has Worldwide Ambitions But An IPO Will Wait". Seeking Alpha. 16 October 2016. Retrieved 5 May 2017.
  6. Zeta, Press Release (18 Oct 2016). "Zeta Interactive Rebrands as Zeta Global, Culminating Year of Massive Growth and Broadened Focus". PR Newswire.
  7. Azuri, Calivin (17 Jan 2014). "XL Marketing Has Now Become Zeta Interactive". Technology Marketing Corp. Cloud Contact Center.
  8. Konrad, Alex (23 Jan 2014). "Zeta Interactive's New Name And Purchase Reveal Challenges For Email Marketers". 600 Employees. Forbes.
  9. "Zeta Interactive Website". About Us Section. Zeta Interactive. Retrieved 24 December 2013.
  10. Konrad, Alex (15 Jul 2015). "Zeta Interactive Hits $1 Billion Valuation And Looks To Buy Up Data Startups". Data Startups. Forbes.
  11. Patel, Sahil (2020-03-04). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-07-14.
  12. Patel, Sahil (2020-03-04). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-10-02.
  13. Lunden, Ingrid (9 October 2013). "XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela". Tech Crunch. Retrieved 5 May 2017.
  14. Bond, Shannon (15 Jul 2015). "Zeta Interactive valued at $1bn after Blackstone investment". Blackstone. Financial Times.
  15. Ha, Anthony (4 Nov 2013). "XL Marketing Buys Adchemy's Customer Acquisition Division, Adchemy Actions". AOL. TechCrunch.
  16. Loechner, Tyler (7 November 2013). "XL Marketing Acquires Real-Time Analytics Platform Adchemy Actions". MediaPost. New York. Retrieved 5 May 2017.
  17. "Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared". Information Today, Inc. CRM.com. 23 Jan 2014.
  18. Hof, Robert (2 November 2015). "Eyeing Expansion, Zeta Interactive Buys eBay's CRM Division". Forbes. Jersey City, New Jersey. Retrieved 11 May 2017.
  19. Lardinois, Frederic (4 August 2016). "Zeta Interactive acquires Acxiom Impact for over $50M". TechCrunch. Retrieved 11 May 2017.
  20. Monga, Vipal (6 February 2017). "Zeta Global Prepares for Potential IPO". Wall Street Journal. New York. Retrieved 5 May 2017.
  21. Patel, Sahil (2020-03-04). "Marketing Software Firm Zeta Global Eyes IPO—Once Again". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-10-26.
  22. Lardinois, Frederic (10 April 2017). "Zeta Global hires its first chief revenue officer as it eyes an IPO". TechCrunch. Retrieved 5 May 2017.
  23. Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  24. Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  25. Hof, Robert. "Zeta Global Makes Its Biggest Buy Yet: Social Discussion Platform Disqus". Forbes. Retrieved 2020-07-14.
  26. Goldsmith, Jill. "Fast-Growing Zeta Global Buys Silicon Valley AI Firm Temnos". Forbes. Retrieved 2020-03-31.
  27. Kharpal, Arjun (27 April 2017). "Marketing start-up co-founded by ex-Apple CEO raises $140 million, hints at potential IPO". CNBC. Englewood Cliffs, New Jersey. Retrieved 11 May 2017.
  28. Hof, Robert (27 April 2017). "Zeta Global Raises $140 Million For Its Marketing Cloud". Forbes. Jersey City, New Jersey. Retrieved 5 May 2017.
  29. "2017 IPO Prospects: Profitable Zeta Global Waiting For The Stars to Align". Sramana Mitra. 2017-05-26. Retrieved 2020-09-18.
  30. Iftikhar, Bilal (30 January 2014). "Super Bowl 2014: Advertisers lose yardage". Crain's New York. Retrieved 30 January 2014.
  31. "Zeta Interactive on Forbes Lists #45 America's Most Promising Companies (2014)". Forbes. Jan 2014.
  32. Columbus, Louis (8 Aug 2015). "The Top 100 Analytics Startups of 2015". Forbes.
  33. 2015, April. "Zeta Interactive Named to Gartner's Magic Quadrant for Multichannel Campaign Management Report for Second Straight Year". PR Newswire.CS1 maint: numeric names: authors list (link)
  34. Sullivan, Laurie (23 February 2017). "Zeta Global Becomes Gartner 'Visionary'". MediaPost. New York. Retrieved 5 May 2017.
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