10 daily

10 daily was a news and entertainment website. Part of the Ten Network Holdings, it was launched in May 2018 as Ten daily,[1] and rebranded as 10 daily that October as part of an overall rebranding of the network.[2] The site had 1.04 million visitors in September 2018.[3] 10 daily creates content aimed at the 18 to 39-year-old demographic;[1] as of May 2019, the majority of visitors were between 18 and 44, female, and accessing the website on mobile devices.[4] On their first anniversary 10 daily launched a new tagline, "news with benefits".[4]

10 daily
Type of site
Media news
OwnerTen Network Holdings
EditorChris Harrison
URL10daily.com.au
CommercialYes
RegistrationFree
Launched14 May 2018
Current statusClosed

The 10 daily website closed on 22 May 2020, though some content has been transferred to 10 Play and social media accounts.[5][6]

References

  1. Kelly, Vivienne (14 May 2018). "Ten launches Ten Daily as it attempts to claw back digital audiences from rivals". Mumbrella. Archived from the original on 25 July 2019.
  2. Samios, Zoe (31 October 2018). "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. Archived from the original on 4 August 2019.
  3. Manning, James (31 October 2018). "It's 10, but not as you know it – first-run local content across 50 weeks". Mediaweek. Archived from the original on 4 May 2019.
  4. Blackiston, Hannah (14 May 2019). "Ten Daily celebrates one year delivering 'news with benefits'". Mumbrella. Archived from the original on 14 May 2019.
  5. Rigby, Britney (18 May 2020). "10 Daily to close this Friday". Mumbrella. Archived from the original on 18 May 2020.
  6. Knox, David (18 May 2020). "10 to close 10 Daily, Sales Team Redundancies". TV Tonight. TV Tonight. Retrieved 16 May 2020.
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