10 Shake

10 Shake is an Australian free-to-air digital television multichannel owned by Network 10. It launched on 27 September 2020 at 6am.[1][2][lower-alpha 1]

10 Shake
CountryAustralia
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth and Darwin
NetworkNetwork 10
SloganShake It Up
Programming
Language(s)English
Picture format576i (SDTV) 16:9
Ownership
OwnerTen Network Holdings
(ViacomCBS Networks UK & Australia)
Sister channels
History
Launched27 September 2020 (2020-09-27)
Links
Website10play.com.au
Availability
Terrestrial
Freeview Ten metro (virtual)13
Streaming media
10 Play

The new channel includes a mix of shows for people aged 0-40.[3] It broadcasts programming for children from 6am to 6pm, and from 6pm to 6am shows for young teens to adults.[2]

History

In May 2020, ViacomCBS Australia and New Zealand Chief Content Officer and Executive Vice President, Beverley McGarvey, announced that Network 10 would unveil a third digital channel later in the year. Complementing Channel 10, 10 Peach and 10 Bold, the fourth channel will appeal to the under 50s audience. Further announcements about the channel would be made in the coming months.[4]

On 13 July 2020, it was announced that Network 10 would launch a third digital channel, 10 Shake, in September, with the name partially inspired by British sister network Channel 5, whose youth block is branded as Milkshake!. The network will carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours will feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden. 10 Shake will also share their ViacomCBS television programmes (including CBS, MTV, Nickelodeon, and Comedy Central) with 9Go!, 9Gem, SBS Viceland, ABC Kids, and ABC ME and carry movies from Warner Bros, Village Roadshow, DC Films, and New Line Cinema.[5]

It was confirmed on 13 September 2020 that the new multi channel would launch on Sunday 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states.[6] Regional viewers via WIN Television will need to access streaming platform 10 Play to find the new content, with WIN never launched 10 Shake.[7][6]

Programming

10 Shake features a mix of repeated shows from their slate of output deals, and shows that make their debut on Australian free-to-air television. Most of its programming is sourced from the library of Network 10's parent company ViacomCBS and its television brands from CBS, MTV, Nickelodeon, Comedy Central, and other televisions are Non-ViacomCBS.[8] Also the film brands from Paramount, DreamWorks, Warner Bros., Village Roadshow, DC Films, New Line Cinema, and Lionsgate, but the movies come from various distributors and it won’t be all from Paramount. Furthermore, a number of ViacomCBS programmes (including television brands from CBS, MTV, Comedy Central, and Nickelodeon) will be provided to other networks of 9Go!, 9Gem, SBS Viceland, ABC Kids, and ABC ME by contractual agreements already in place, particularly the same Nickelodeon television programmes with different seasons for 9Go! and 10 Shake.

10 Shake airs local Australian children's programming, including Totally Wild, Crocamole and other C-classified dramas.[9] Also locally produced for the network is short-form series Shake Takes which is inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.[8]

Adult Animation

Children's

Preschool

Comedy

Light entertainment

Award shows

Reality

Upcoming programming

Availability

10 Shake is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth.

Notes
  1. 10 Shake is similar to ABC Kids which broadcasts G-rated shows for children from 5am to 7pm.

References
  1. "Get Ready To Twist And Shake". ViacomCBS ANZ.
  2. "New channel will shake it up". ViacomCBS ANZ.
  3. "New multichannel set to #10Shake things up". 12 July 2020.
  4. "10 present a positive view to advertisers and sizzle a new multichannel". 11 May 2020.
  5. Blackiston, Hannah (12 July 2020). "Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'". Mumbrella. Retrieved 14 July 2020.
  6. "EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming". 13 September 2020.
  7. Knox, David (13 July 2020). "10 Shake to launch in September". TV Tonight. TV Tonight. Retrieved 13 July 2020.
  8. "Ten announces four sponsors to support launch of 10 Shake". Mumbrella. 29 September 2020. Retrieved 1 October 2020.
  9. "Network 10 launches Shake: Show me the content, dawn to midnight". Media Week. 13 July 2020. Retrieved 1 October 2020.
  10. Knox, David (16 October 2020). "Upfronts 2021: 10 Peach, 10 Bold, 10 Shake". TV Tonight. Retrieved 17 October 2020.
  11. Keast, Jackie (13 July 2020). "Network 10 launches new channel Shake aimed at under-40s". IF Magazine.
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