11:11 Reset

11:11 Reset is the seventh studio album by American singer Keyshia Cole. It was released by Epic Records on October 20, 2017.[1][2] It succeeds Cole's sixth album Point of No Return (2014). The album was preceded by the release of two singles—"You" and "Incapable". 11:11 Reset peaked at number fourteen on the US Billboard 200.[3]

11:11 Reset
Studio album by
Keyshia Cole
ReleasedOctober 20, 2017
GenreR&B
Label
Producer
Keyshia Cole chronology
Point of No Return
(2014)		 11:11 Reset
(2017)		 TBA
(2021)
Singles from 11:11 Reset
  1. "You"
    Released: January 27, 2017
  2. "Incapable"
    Released: August 25, 2017

Background

In December 2016, it was announced that Cole signed a new record deal with Epic Records.[4][5] In an interview with Rap-Up magazine, she announced the name of her upcoming album titled 11:11 Reset stating:

"For the past year, I’ve been seeing 11:11 constantly and to my understanding, you’re aligned spiritually with your destiny and everything that is meant to be in your life is happening at the right time. The timing is right. Everything is right. The Writings On The Wall. Reset is definitely cohesive with that.".[6]

Singles

"You" featuring Remy Ma and French Montana was released as the album's lead single on January 27, 2017.[7] The music video premiered on February 27, 2017.[8]

"Incapable" was released as the album's second single on August 25, 2017.[9] The music video was released on October 6, 2017.[10]

In February 2018, Keyshia announced via Instagram that the third single will be a brand new song because she is re-releasing the album just in time for the RESET world tour.[11]

Critical reception
Professional ratings
Review scores
SourceRating
Allmusic[12]

Allmusic editor Andy Kellman found that 11:11 Reset "handily tops her 2014 set with comparatively nuanced and richer songs." He continued on to say that "They ultimately beget a fluidity the first six full-lengths lack. As ever, Cole's love life is marked by volatility and unfaithfulness [...] Cole shuns the cheater, cuts ties, consoles and assures herself, and lays out her expectations for settling down – all familiar ground for the artist. She nonetheless finds new ways to cover most of it, and does so with a level of restraint that makes her maximum-effort moments all the more powerful."[12]

Commercial performance

On November 11, 2017, the album debuted at number fourteen on the Billboard 200,[3] with first-week sales of 13,377 units (9,420 in pure album sales) in the United States.[13] The album also peaked at number six on the US Top R&B/Hip-Hop Albums and number three on the Top R&B Albums.[14][15] In the United Kingdom, the album peaked at number thirty-six on the UK R&B Albums charts.[16]

Track listing
11:11 Reset[2][1]
No.TitleWriter(s)Producer(s)Length
1."Cole World" (Intro) (featuring DJ Khaled)
1:24
2."Unbothered"
  • Cole
  • Eric Hudson
  • Danny "Ezra" Murdock
  • Denisia Andrews
  • Brittany Coney
  • Hudson
  • Murdock
2:25
3."You" (featuring Remy Ma and French Montana)
3:53
4."Incapable"
3:24
5."Best Friend"
  • Cole
  • Antwan Thompson
  • Aaron Rogers
  • Rashad Johnson
  • Gavin Rhone
  • Amadeus
  • Rogers
  • Johnson
3:42
6."Vault"
Bongo ByTheWay4:11
7."Act Right" (featuring Young Thug)
DJ Mustard3:33
8."Right Time"
  • Cole
  • Desmond J. Peterson
  • Blake
  • Ronald M. Ferebee, Jr.
  • Sam Hook
  • BigHeadDez
  • Yonni
3:37
9."Emotional"
  • Thomas
  • Dawkins
  • Williamson
4:51
10."Ride" (featuring Kamaiyah)
Drumma Boy3:14
11."Cole World (Outro)" (featuring Too $hort)
  • Santana
  • Triple A
1:24

Notes

  • ^[A] denotes co-producer

Charts
Chart (2017) Peak
position
UK R&B Albums (OCC)[16] 36
US Billboard 200[17] 37
US Top R&B/Hip-Hop Albums (Billboard)[14] 20

Release history
Country Date Format Label Ref.
United States October 20, 2017
  • Epic
  • Sony
  • Hearts and Stars Production Inc.
 [1]
United Kingdom [2]

References
  1. "11:11 Reset by Keyshia Cole on Apple Music". iTunes Store (US). Retrieved 8 October 2017.
  2. "11:11 Reset by Keyshia Cole". iTunes Store (GB). Retrieved 8 October 2017.
  3. "Keyshia Cole 11:11 Reset Chart History". Billboard. Retrieved 11 November 2017.
  4. Keyshia Cole Signs New Record Deal with Epic Records!
  5. Keyshia Cole Signs With Epic Records
  6. "Exclusive: Keyshia Cole Pushes 'Reset' with New Album". Rap-Up. Retrieved 31 January 2017.
  7. "You (feat. Remy Ma & French Montana) – Single by Keisha Cole". iTunes Store. Apple Music Inc. Retrieved January 27, 2017.
  8. "Keyshia Cole – You ft. Remy Ma, French Montana". YouTube. Retrieved 27 February 2017.
  9. "Incapable – Single by Keyshia Cole". iTunes Store (US). Retrieved 25 August 2017.
  10. "Keyshia Cole - Incapable". YouTube. Retrieved 6 October 2017.
  11. "Keyshia Cole Official Instagram". Instagram. Retrieved February 12, 2018.
  12. Kellman, Andy. "11:11". Allmusic. Rovi Corporation. Review. Retrieved September 3, 2020.
  13. "The Final Numbers Are In! Keyshia Cole's 11:11 Reset Sold..." The Grape Juice. Retrieved 28 October 2017.
  14. "Keyshia Cole Chart History: Top R&B/Hip-Hop Albums". Billboard. Retrieved October 31, 2017.
  15. "Billboard Keyshia Cole 11:11 Reset Top R&B Albums Chart History". Billboard. Retrieved 11 November 2017.
  16. "Official R&B Albums Chart Top 40 27 October 2017 - 02 November 2017". Official Charts Company (UK). Retrieved 27 October 2017.
  17. "Billboard Hot 200 Album Chart". Billboard. Retrieved April 5, 2020.
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