You (Keyshia Cole song)

The song was met with positive reviews from critics. Rap-Up stated "KC is back. As she gears up for her upcoming album, Keyshia Cole taps French Montana and Remy Ma for the lead single "You", which addresses bitter breakups with anthemic empowerment and no-holds-barred bashing. Riding with Keyshia is her longtime pal Remy, who provides her own take on the concept. French Montana follows the ladies with a verse of his own, also admonishing an ex. Later, he even adds a political reference. “Your game week like seven nights / Coming with them same lines like Trump wife.”"[2] Lakin Starling from The Fader magazine gave a positive review calling the song a "liberating anthem" also stating the song as a "perfect for the moment when you've reached a turning point in a relationship and decide that you deserve better. Cole laces the track with passionate, candied vocals and addresses her ex-lover straight on: "You picked the wrong one," she declares without hesitation."[3]

Gail Mitchell from Billboard magazine gave a rave review of the song "Keyshia Cole is officially back. A month after Instagramming her signing of a long-term contract with Epic Records, the Grammy Award-nominated singer-songwriter is now promoting her first single with the label.The mid-tempo "You" finds a determined Cole declaring, "You just played me for the last time / I'm done [fucking] with you / You picked the wrong one, baby." It's not a far leap to think perhaps that Cole is referencing past issues with her former husband Daniel Gibson. But "You" is just one of several semi-biographical tracks that the artist recently let Billboard listen to in a Hollywood studio as she completes recording of her yet-untitled seventh album."[4]

Two days after the release of the single, Cole posted a picture on her Instagram of her and Remy Ma on set of the "You" music video.[5] The official music video for You premiered on February 27, 2017, directed by Benny Boom.[6]

Cole performed "You" live for the first time on Jimmy Kimmel Live! on January 31, 2017.[7] Dressed in an all white ensemble with dramatic ruffles, Cole performed a clean version of the song while accompanied by four female backup dancers.[8][9] She performed the song on The Real on February 7, 2017.[10] On December 3, 2017, Kila Renae released a cover version of "You".[11] Cole performed the song at the Celebrity Theater on September 15, 2018.[12]