1969 Weston-super-Mare by-election

The Conservative candidate was Alfred William (Jerry) Wiggin. Educated at Eton College and Trinity College, Cambridge, he was a farmer with holdings in Worcestershire and Peeblesshire.[2] He had previously stood as the party's candidate in Montgomeryshire in 1964 and 1966.[3]

The Weston-super-Mare Liberals selected a new candidate, 43 year-old Edward Deal. He was a local solicitor, who was a member of The Law Society and the British Legal Association. He had been educated at Uppingham School and Clare College, Cambridge. He was standing for parliament for the first time.[4]

The Labour Party selected 27 year-old Nicholas Bosanquet, an economic advisor at the National Board of Prices and Incomes. He was educated at Winchester College and Clare College, Cambridge.[5]

The result was won of three Conservative wins in by-elections held that day, with the party also retaining Brighton Pavilion and gaining Walthamstow East from Labour. Across the three contests there was an average swing of 16% from Labour to Conservative, which Conservative Shadow Home Secretary Quintin Hogg noted would give his party a comfortable majority in the House of Commons if repeated at the next general election.[7] The next day's Glasgow Herald reported that the "dispiriting performance" by Labour in these first by-elections of 1969 raised questions as to when the tide would turn for the party and noted that "some Labour MPS feel in their bones" that the party could not recover to win the general election which would come within the next two years.[8]