2010 MTV Europe Music Awards

The 2010 MTV Europe Music Awards took place on 7 November 2010 at Caja Mágica in Madrid, Spain. The awards ceremony was presented by Eva Longoria[1] and Justin Bieber was the official MTV EMA 2010 digital host.[2] Nominations were announced on 20 September.[3] Lady Gaga topped the list of nominations with ten, followed by Katy Perry with five, Eminem with four and Thirty Seconds to Mars & Muse with three apiece.[4][5]

2010 MTV Europe Music Awards
Date7 November 2010
LocationCaja Mágica, Madrid, Spain
Hosted byEva Longoria
Most awardsLady Gaga (3)
Most nominationsLady Gaga and Katy Perry (5)
Television/radio coverage
NetworkMTV Networks International (Europe)

Thirty Seconds to Mars took the stage at the pre-show featuring surprise guest Kanye West at the Puerta de Alcalá.[6] Shakira opened the show with "Loca" and the official song of the 2010 FIFA World Cup "Waka Waka" featuring Dizzee Rascal. Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's Puerta de Alcalá.

Nominations

Winners are in bold text.

Best Song Best Video

Lady Gaga — "Bad Romance"

Katy Perry (featuring Snoop Dogg) — "California Gurls"

Best Female Best Male

Lady Gaga

Justin Bieber

Best New Act Best Pop

Kesha

Lady Gaga

Best Rock Best Alternative

Thirty Seconds to Mars

Paramore

Best Hip-Hop Best Live Act

Eminem

Linkin Park

Best World Stage Performance Best Push Act

Tokio Hotel

Justin Bieber

Best European Act

Marco Mengoni

Global Icon
Bon Jovi
Free Your Mind
Shakira

Regional nominations

Winners are in bold text.

Best Adria Act Best Czech & Slovak Act

Gramophonedzie

Charlie Straight

Best Danish Act Best Dutch & Belgian Act

Rasmus Seebach

Caro Emerald

  • Stromae
  • The Opposites
  • The Van Jets
  • Waylon
Best Finnish Act Best French Act

Stam1na

Pony Pony Run Run

Best German Act Best Greek Act

Sido

Sakis Rouvas

  • Μelisses
  • Stavento[8]
  • Myron Stratis
  • Vegas
Best Hungarian Act Best Israeli Act

The Kolin

  • Hősök
  • Kiscsillag
  • Nemjuci
  • Neo

Ivri Lider

Best Italian Act Best Norwegian Act

Marco Mengoni

Karpe Diem

Best Polish Act Best Portuguese Act

Afromental

Nu Soul Family

Best Romanian Act Best Russian Act

Inna

Dima Bilan

Best Spanish Act Best Swedish Act

Enrique Iglesias

Swedish House Mafia

Best Swiss Act Best Ukrainian Act

Greis

Max Barskih

  • Alyosha
  • Antibodies
  • Dio.filmy
  • Kryhitka
Best UK & Ireland New Act Best Arabian Act

Marina and the Diamonds

Mohamed Hamaki

Performances

Digital show

Pre show

Main show

Appearances

Notable incidents

  • During her acceptance speech for Best New Artist, Kesha directly addressed her fans, saying: "Hopefully I can inspire you to give your finger to the cynics and fucking be yourself!"
  • Further controversy was raised by the cast of Jackass; when presenting the award, Jason "Wee-Man" Acuña removed his trousers to expose his fully nude lower body, displaying his genitals. It was not censored.

See also

References

  1. "Hollywood Actress and Global Style Icon Eva Longoria Is Our EMA host!". MTV Networks Europe. 2010-10-07. Archived from the original on 11 October 2010. Retrieved 2010-10-07.
  2. "Justin Bieber to Host MTV EMA 2010 on November 7". Artistdirect. 2010-10-15. Archived from the original on 18 October 2010. Retrieved 2010-10-16.
  3. "It's Ladies Night as Katy Perry and Lady Gaga Lead the Race With Five Nominations Each at the 2010 MTV EMAs". HPC in the Cloud. 2010-09-20. Archived from the original on 2016-01-31. Retrieved 2010-09-20.
  4. "We Announce Our First Two Performers: Katy Perry & Linkin Park!". MTV Networks Europe. 2010-09-20. Archived from the original on 11 October 2010. Retrieved 2010-09-21.
  5. "Archived copy". Archived from the original on 2016-08-16. Retrieved 2016-07-21.CS1 maint: archived copy as title (link)
  6. Ziegbe, Mawuse (2010-11-07). "Kanye West Storms 30 Seconds To Mars' EMA Performance". MTV News. MTV Networks. Archived from the original on 10 November 2010. Retrieved 2010-11-07.
  7. "MTV retire Sexion d'Assaut de ses Europe Music Awards" (in French). Jeanmarcmorandini.com. Retrieved 8 October 2010.
  8. "Archived copy". Archived from the original on 2010-09-26. Retrieved 2010-09-20.CS1 maint: archived copy as title (link)
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