2010 Philippine Collegiate Championship
The 2010 Philippine Collegiate Championship was the third tournament of the Philippine Collegiate Championship (PCC) for basketball in its current incarnation, and the eighth edition overall. The champion teams from the University Athletic Association of the Philippines (UAAP), National Collegiate Athletic Association (NCAA), the Cebu Schools Athletic Foundation, Inc. (CESAFI) and 3 other Metro Manila leagues took part in the final tournament dubbed as the "Sweet Sixteen". Other teams had to qualify in the zonal tournaments to round out the 16 teams in the tournament.
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| Duration | December 2–6 | |||||||||||||||
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| Arena(s) | Ninoy Aquino Stadium, PhilSports Arena, Filoil Flying V Arena | |||||||||||||||
| Finals MVP | Nico Salva | |||||||||||||||
| Winning coach | Norman Black | |||||||||||||||
| Semifinalists |  De La Salle Green Archers UC Webmasters | |||||||||||||||
| TV network(s) | Studio 23 | |||||||||||||||
The defending champions Ateneo Blue Eagles defeated the Adamson Soaring Falcons in the championship to make it back-to-back; the De La Salle Green Archers and the UC Webmasters disputed third place, with La Salle winning.
ABS-CBN Sports was the coverage partner, with games airing on Studio 23.
Tournament format
- Top 4 teams from the NCAA, UAAP and the CESAFI finalists qualify automatically to the national quarterfinals.
- Fifth to sixth teams from the NCAA and UAAP qualify to the zonal qualifying games.
- Champions from regional league qualify to the regional championship.
- Best teams from the regional championship qualify for the zonal qualifying games.
- Best seven teams from the zonal qualifying games qualify to the national quarterfinals
- Teams are seeded 1 to 16th at the national quarterfinals in a single elimination format up to the Finals, which is a best-of-3 format, with a playoff for third.
Qualifying
Automatic qualifiers
| Team | League | Elim. round finish | Playoff finish | Qualified as |
|---|---|---|---|---|
 FEU Tamaraws | UAAP | 1st (12-2) | Defeated by Ateneo in the Finals | UAAP runner-up |
 Ateneo Blue Eagles | UAAP | 2nd (10-4) | Defeated FEU in the Finals | UAAP champion |
 Adamson Falcons | UAAP | 3rd (9-5) | Eliminated by Ateneo in the semifinals | UAAP semifinalist |
| De La Salle Green Archers | UAAP | 4th (8-6) | Eliminated by FEU in the semifinals | UAAP semifinalist |
 San Beda Red Lions | NCAA | 1st (16-0) | Defeated San Sebastian in the Finals | NCAA champion |
 San Sebastian Stags | NCAA | 2nd (13-3) | Defeated by San Beda in the Finals | NCAA runner-up |
| JRU Heavy Bombers | NCAA | 3rd (12-4) | Eliminated by San Sebastian in the semifinals via stepladder | NCAA semifinalist |
 Mapúa Cardinals | NCAA | 4th (9-7) | Eliminated by JRU in the semifinals via stepladder | NCAA semifinalist |
| UC Webmasters | CESAFI | Defeated UV in the Finals | CESAFI champion | |
| UV Green Lancers | CESAFI | Defeated by U of Cebu in the Finals | CESAFI runner-up |
Zonal qualifiers
| Qualified to the Sweet 16 |
| Team | League | Elim. round finish | Playoff finish | Qualified as | Zonal tournament |
|---|---|---|---|---|---|
| St. Francis Doves | UCLAAI | Defeated CCP in the Finals | UCLAAI champion | Luzon-MM Interzonals | |
| Lyceum Pirates | ISSA | 1st (10-0) | Defeated La Consolacion in the Finals | ISAA champion | Luzon-MM Interzonals |
| UM Hawks | NAASCU | 1st (19-2) | Defeated STI College in the Finals | NAASCU champion | Luzon-MM Interzonals |
| Sta. Monica Cougars | UCAA | 1st (9-1) | Defeated Olivarez College in the Finals | UCAA champion | Luzon-MM Interzonals |
| UBaguio Cardinals | BBEAL | 1st (11-0) | Defeated the U of Cordilleras in the Finals | BBEAL champion | Luzon-MM Interzonals |
| CCDI Wildcats | BICS | 1st (9-0) | Defeated the Lewis College in the Finals | BICS champion | Luzon-MM Interzonals |
| UPHS Laguna | NCAA South | 3rd (6-3) | Defeated Don Bosco in the Finals | NCAA South champion | Luzon-MM Interzonals |
 NU Bulldogs | UAAP | 5th (7-7) | Did not qualify | UAAP fifth place | Luzon-MM Interzonals |
| UE Red Warriors | UAAP | 6th (6-8) | Did not qualify | UAAP sixth place | Luzon-MM Interzonals |
 Letran Knights | NCAA | 5th (7-9) | Did not qualify | NCAA fifth place | Luzon-MM Interzonals |
 Arellano Chiefs | NCAA | 6th (6-10) | Did not qualify | NCAA sixth place | Luzon-MM Interzonals |
| SBC-A Red Lions | NCAA South | 1st (9-0) | Eliminated by UPHS Laguna in the semifinals | NCAA South semifinalist | Luzon-MM Interzonals |
| U of Iloilo Wildcats | ISSA | 1st (7-0) | Defeated USA in the Finals | ISAA champion | VisMin Interzonals |
| SWU Cobras | CESAFI | 3rd (1-2) | Did not qualify | CESAFI third place | VisMin Interzonals |
| USC Warriors | CESAFI | 4th (1-2) | Did not qualify | CESAFI fourth place | VisMin Interzonals |
| AIFC Sailors | DBL | 1st (7-0) | Defeated Ateneo de Davao in the Finals | DBL champion | VisMin Interzonals |
Zonal qualifying
| Qualified to the Sweet 16 |
Luzon-MM Interzonals
| Team | W | L | PCT | GB |
|---|---|---|---|---|
| Letran Knights | 2 | 0 | 1.000 | -- |
| Lyceum Pirates | 2 | 0 | 1.000 | -- |
| NU Bulldogs | 2 | 0 | 1.000 | -- |
| UE Red Warriors | 2 | 0 | 1.000 | -- |
| Arellano Chiefs | 1 | 1 | .500 | 1 |
| St. Francis Doves | 1 | 1 | .500 | 1 |
| Sta. Monica Cougars | 1 | 1 | .500 | 1 |
| UM Hawks | 1 | 1 | .500 | 1 |
| CCDI Wildcats | 0 | 2 | .000 | 2 |
| SBC-A Red Lions | 0 | 2 | .000 | 2 |
| UBaguio Cardinals | 0 | 2 | .000 | 2 |
| UPHS Laguna Saints | 0 | 2 | .000 | 2 |
VisMin Interzonals
| Team | W | L | PCT | GB | Tie |
|---|---|---|---|---|---|
| USC Warriors | 3 | 0 | 1.000 | -- | |
| U of Iloilo Wildcats | 1 | 2 | .333 | 2 | 1.014 |
| AIFC Sailors | 1 | 2 | .333 | 2 | 1.013 |
| SWU Cobras | 1 | 2 | .333 | 2 | 0.975 |
Bracket
| Round of 16 | Quarter-finals | Semi-finals | Best-of-3 Finals | |||||||||||
| November 23 – Filoil Flying V Arena | ||||||||||||||
| Ateneo | 76 | |||||||||||||
| November 25 – Filoil Flying V Arena | ||||||||||||||
 Lyceum | 66 | |||||||||||||
| Ateneo | 65 | |||||||||||||
| November 22 – Filoil Flying V Arena | ||||||||||||||
| Mapua | 56 | |||||||||||||
| Mapua | 74 | |||||||||||||
| November 30 – Filoil Flying V Arena | ||||||||||||||
| NU | 61 | |||||||||||||
| Ateneo | 74 | |||||||||||||
| November 18 – Cebu Coliseum | ||||||||||||||
| U of Cebu | 54 | |||||||||||||
| U of Cebu | 96 | |||||||||||||
| November 19 – Cebu Coliseum | ||||||||||||||
 U of Iloilo | 66 | |||||||||||||
| U of Cebu | 83 | |||||||||||||
| November 18 – Cebu Coliseum | ||||||||||||||
| USC | 67 | |||||||||||||
| UV | 64 | |||||||||||||
| December 2–6 - ULTRA | ||||||||||||||
| USC | 71 | |||||||||||||
| Ateneo | 2 | |||||||||||||
| November 25 – Filoil Flying V Arena | ||||||||||||||
| Adamson | 1 | |||||||||||||
| San Beda | 86 | |||||||||||||
| November 29 – Filoil Flying V Arena | ||||||||||||||
| UE | 64 | |||||||||||||
| San Beda | 74 | |||||||||||||
| November 22 – Filoil Flying V Arena | ||||||||||||||
| La Salle | 84 | |||||||||||||
| La Salle | 70 | |||||||||||||
| November 30 - Filoil Flying V Arena | ||||||||||||||
| Letran | 56 | |||||||||||||
| La Salle | 59 | |||||||||||||
| November 19 – Cebu Coliseum | ||||||||||||||
| Adamson | 67 | Third place | ||||||||||||
| FEU | 64 | |||||||||||||
| November 29 – Filoil Flying V Arena | December 2 - Ninoy Aquino Stadium | |||||||||||||
| JRU | 60 | |||||||||||||
| FEU | 57 | U of Cebu | 71 | |||||||||||
| November 23 – Filoil Flying V Arena | ||||||||||||||
| Adamson | 75 | La Salle | 82 | |||||||||||
| SSC-R | 54 | |||||||||||||
| Adamson | 65 | |||||||||||||
Finals
The Finals is a best-of-3 series. The team that wins two games first is named the champion.
Awards
The awardees are:
- Most Valuable Player: Nico Salva (Ateneo)
- Mythical Five:
- Nico Salva (Ateneo)
- Kirk Long (Ateneo)
- Lester Alvarez (Adamson)
- Alex Nuyles (Adamson)
- June Mar Fajardo (U of Cebu)
- Best Coach: Norman Black (Ateneo)
- Best Referee: Meynard Bellecer
- Special Individual and Team Awards:
- National Collegiate Player of the Year: June Mar Fajardo (U of Cebu)
- Motivator of the Year Award: Atty. Baldomero Estenzo (U of Cebu)
- Fortitude Award: National University Bulldogs
- Breakthrough Performance Award: University of Iloilo Wildcats
- Grinder Award: Lyceum Pirates
- Comeback Award: De La Salle Green Archers
- Great Leap Forward Award: Adamson Soaring Falcons
Juniors' tournament
This tournament was added only in 2010. The runners-up of the NCAA and UAAP will battle for the third spot while the champion of each league will battle for the top spot.
Battle for third
Championship
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