2015 Chilean telethon

The 2015 Chilean telethon (Spanish: Teletón 2015) is the 27th version of the solidarity campaign to be held in Chile, which sought to raise funds for the rehabilitation of children with motor disabilities. Its slogan was La hacemos todos (We do it all). It was held from the Teatro Teletón from 22:00 on Friday, 27 November until 21:00 on Saturday November 28[1] and from Julio Martínez National Stadium from 22:00 in its final stretch. The event ended fulfilling the goal with a final count of CLP30,601,978,621.

Logo of Teletón (Chilean telethon)

Release

The official release of the campaign was 1 October at the Teatro Teletón, where it presented the anthem of the campaign, including the slogan Teletón, We do it all (Teletón, la hacemos todos), played by Mario Guerrero, Consuelo Schuster, Tommy Rey, Américo, Shamanes, Zaturno, Naykon, Karnasa, Joe Vasconcellos and Natalino.[2][3]

Broadcasting

The transmission of the event held jointly by all television channels grouped in the National Association of Television of Chile (ANALTEL):

Radios

Hosts

Guest artists

Sponsors

Controversy

On October 28, the National Economic Prosecutor denounced Empresas CMPC of having colluded with competitor SCA to allocate market shares and fixing prices for the sale of products from the category of tissue paper, which quickly became known as the Confort Cartel (toilet paper being known as confort in Chile). For this reason, this company decided to suspend the advertising of these three brands associated with the campaign; while representatives of the foundation said that CMPC will maintain its contribution, but avoid any public display to prevent harm to the Telethon, given the prestige that the collusion case has caused to its corporate image.

References

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