6ixBuzz

6ixBuzz began as a meme and parody news profile on Instagram in 2012 as a means of showcasing Toronto's underground music scene.[10] Its founders, "SB" and "MB," attribute the success of their online presence to the "lack of voice" of communities surrounding Canadian hip hop culture.[11] As 6ixBuzz grew to over a million followers on Instagram, its account has become known for its ability to go viral, encouraging erratic stunts,[10][12][13] bullying,[6] and racial divide.[7] Incumbent Ontario premier Doug Ford has been noted for his interactions with the company. Often, Ford comments to clarify 6ixBuzz-edited headlines designed to negatively lead youthful followers down a path of misinformation and false notions.[14]

On February 5, 2020, 6ixBuzz was reported to have been causing harm to Chinese owned businesses in Ontario due to its coverage on the Coronavirus outbreak 2020. A Markham based noodle shop named "Wuhan Noodle 1950" stated that they lost nearly two-thirds of their customer base in part due to an Instagram post by 6ixBuzz.[5] The post was eventually removed from the account on April 2.[15]

6ixBuzz was noted by The Varsity as introducing Toronto Caribbean slang to a global audience in an article published on March 8, 2020.[16]

6ixBuzz was also involved with working with Ryerson University film student Angelica Milash, producing music videos on behalf of the company and their platform.[17]

In January 2021, the company launched a re-faced website and a mobile app in an attempt to get more media coverage.[18]

6ixBuzz Entertainment is a Canadian record label and a division of 6ixBuzz. Founded in 2018, the label currently releases compilation albums featuring Canadian hip hop artists, most of them based in Toronto.[19] 6ixUpsideDown was released on October 19, 2018 and featured Pressa, Yung Tory, Big Lean, and Safe amongst other Toronto artists.[20] It peaked at number 87 on the Billboard Canadian Hot 100 on November 3, 2018 and remained on the charts for 1 week.[21][22] It contained production from artists exclusively from Toronto too, including the likes of Jmak, Jonah Zed, Pro Logic and more.

Its second compilation, NorthernSound, was released on December 13, 2019 and including vocal appearances from NorthSideBenji, Puffy L'z, Prime Boys, Pvrx, Archee & French, and more.[23] The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019.[24] Jmak was listed as the executive producer of the album, contributing to the production for the majority of the album.[25]

In April 2020, the label announced a joint-venture record deal with Warner Music Canada, coinciding with the release of the single "VV's" featuring Killy and Houdini.[26][27] This was followed by the single "Mansions" by Pressa and Houdini, which came after the death of Houdini after he was gunned down in May 2020.[28] This was followed by the single "Name Brand" featuring LB Spiffy and Smiley in June. All three singles are said to be on the labels upcoming compilation album Canada's Most Wanted.[29] Other artist including 88Glam, Top5 and French are said to be making an appearance on the album.[30]